Frieze vs theRain

This is the official Frieze app for members and invited guests. Easily access your VIP pass to attend Frieze international art fairs in London, New York, Los Angeles and Seoul – and take part in a year-round programme of members-only events. Make the most of your visit by exploring the fair events programme and any perks exclusive to Frieze members. Discover what galleries, museums, cultural institutions, restaurants and Frieze partners have in store during Frieze Week; and navigate the fair with ease by using the mobile-optimised venue floorplans.

Explore, Collect, and Discover with theRain! Discover a secret world hiding in plain sight. theRain uses cutting-edge AR technology to sprinkle your environment with interactive raindrops that unlock exclusive content right where you stand. Whether it's deals, content, or engaging digital collectibles, our raindrops make every exploration a treasure hunt. Key Features: SCAN & COLLECT: Engage with AR raindrops using your smartphone, tablet, or smart glasses to unlock digital collectibles and content. EXCLUSIVE DEALS AND OFFERS: Discover promotions and offers, all tailored to your location and preferences. RICH, INTERACTIVE CONTENT: Access a wide range of content including educational information, exciting calls to action, and unique virtual goods. USER-FRIENDLY INTERFACE: Navigate the app with ease thanks to a clean, intuitive design that puts content at your fingertips. What Users Are Saying: "theRain has transformed the way I explore my city! Every outing is now an adventure." -Bailey M. "Perfect for discovering deals and learning new things on the go!" - Alex T. "I never know what I'll find next—every drop is a surprise! The collectibles are my favorite part." - Emily R. "A truly innovative way to connect with my surroundings and discover deals. It's like a game, but better!" - Liam S. Download theRain now and start your adventure of discovery and collection, one raindrop at a time!