Aurum Strength vs Custom Golf Lab
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Aurum Strength
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Aurum Strength Application is a fitness application designed to help personal trainers scale their business whilst simultaneously improving their service. One of the biggest hurdles in the personal training industry is to scale business beyond the confinement of a 24-hour day, whilst also improving the coaching process. Aurum Strength Application is a fitness application designed to help personal trainers scale their business whilst simultaneously improving their service. Aurum Strength Application allows personal trainers to increase the efficiency at which they take in new clients, develop training- and nutrition programs, provide feedback and acquire data in order to manage the coaching process. Every feature is fully customizable to the trainers’ needs. Aurum Strength Application allows personal trainers to create their own fitness application by providing the trainer with the ability to personalize the application themes as well as the logo and the overall branding. The application can be downloaded onto the personal training client’s phone with which the client can log training sessions and nutrition, fill out intake forms and feedback questionnaires, upload progress pictures, analyze progress with regards to training performance as well as body composition and communicate with a trainer in order to improve the clients’ training experience. Athletes that train without the supervision of a personal trainer or a fitness professional can also utilize the Aurum Strength Application in order to log training performance, manage their nutritional intake, track and analyze progress and upload progress pictures in order to micromanage their training process and increase their training results. Features 1. Coach profile 2. Client profile 3. Customizable intake forms 4. Customizable (bio-) feedback forms 5. Assessment feature which allows you to run your clients through different assessments and save photos of the assessments 6. Ability to log any kind of postural or movement dysfunctions which might be present 7. An algorithmic remedial exercise protocol in order to remedy potential postural or movement dysfunctions 8. Training program builder 9. Workout overview 10. Program overview with the possibility to schedule individual workouts on different days 11. A tempo timer in order to guide clients through exercises utilizing the correct tempos 12. Exercise descriptions with front, side and back view videos 13. Targeted muscles 14. Set-up feature which allows you to share photos of the exercise set-up and specify how to set up the exercise in a correct manner 15. 1800+ exercise library with an option to add your own exercises 16. Set logging 17. Long term training logbook 18. Nutrition feature which allows trainers to make nutrition plans 19. Food logbook 20. Nutrition database which makes flexible dieting possible 21. Progress tracking through progress photos, bodyfat calculations, skinfold measurements, weight, BMI, … 22. Skinfold calculator for body fat percentage calculations 23. Client progress overview 24. PT-Toolbox with tools to streamline and improve your coaching processes 25. TDEE-Calculator which calculates your client's total daily energy expenditure and allows you to calculate a macronutrient split based upon their personal needs 26. % Repetition maximum calculator which allows you to calculate and specify loads for any given repetition target for compound exercises 27. Strength ratio calculator which enables you to compare your client's strength across multiple main lifts and exposes any potential imbalances in strength 28. PT-Session logbook which accounts for all of your clients' sessions and marks them as "Present", "Cancellation" or "No-show" 29. Calendar in which appointments can be logged and tagged 30. Built-in chat feature which enables coach & client communication
Custom Golf Lab
Improve your golf game with automatic shot tracking, AI swing analysis, and personalized practice plans. Get real-time GPS data and insights into where you're losing strokes to lower your handicap.
- Automatic shot detection on Apple Watch
- GPS distances and hazards
- AI swing analysis with skeleton tracking
- Personalized 4-week practice plans
- Strokes Gained analysis
- AI golf coach (Hosel)
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Better golf is no longer guesswork. TheLAB tracks your shots automatically on Apple Watch, analyzes your swing from video and uses Strokes Gained to show where you really lose shots. Plus Hosel, your AI golf coach who knows every round and every swing, and a 4-week plan built around your weaknesses. APPLE WATCH CADDIE • Automatic shot detection right on your wrist • Distances to the front, middle and back of the green • Hazards like bunkers and water, plus the wind • Club selection, putts and scorecard on the watch • Start a swing recording from the watch GPS ROUNDS ON IPHONE • Satellite view of every hole with distances and live stats • Finish a hole in two taps • Round summary with Strokes Gained (off the tee, approach, around the green, putting) compared with your handicap level AI SWING ANALYSIS • Film face-on or down the line • AI skeleton on every frame, with Start, Top, Impact and Finish phases • Draw lines and angles, slow motion from 0.2x to 1x • A swing score and points to work on, each explained with a drill to fix it HOSEL, YOUR AI COACH • Knows all your swings, rounds and stats • Answers with your real numbers • Talk or type, in your language • Hosel is an AI, not a person. Answers may contain mistakes. YOUR PLAN, YOUR GAME • 4-week practice plan with drills and practical examples • Birdiebook: plan every hole before you tee off, with your own club set • Know-how: 24 swing faults and 60+ drills explained, with a guided tour by Hosel • Mental patterns, quiz and all your numbers at a glance WELCOME WEEK AND SUBSCRIPTION After signing in, everything is free for 7 days – no subscription, no purchase. Afterwards you get 3 free rounds with GPS and the watch, and your data stays. Stats, swing analysis, coaching, Hosel and more rounds come with TheLAB Pro (monthly or yearly). You see the price in your local currency before you buy. Your subscription renews automatically unless cancelled at least 24 hours before the end of the current period. Payment is charged to your Apple Account; you can cancel anytime in your Apple Account settings. Terms of Use: https://customgolflab.de/en/terms/ Privacy Policy: https://customgolflab.de/en/privacy/
Screenshots
Verdict
The clearest difference is in-app purchases: Aurum Strength at none against Custom Golf Lab's 2. Aurum Strength also leads on iOS requirement (15.1 vs 17.0). Custom Golf Lab's advantage is update cadence (every 5 days vs every 2 weeks). On price, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Custom Golf Lab sells 2 in-app purchases, starting at $8.99 per month. Aurum Strength asks for nothing beyond the download.
Aurum Strength ships an update every 2 weeks, Custom Golf Lab every 5 days. The most recent releases landed on November 7, 2026 and October 31, 2026 respectively.
| Parameter | Aurum Strength | Custom Golf Lab |
|---|---|---|
| Price | Free | Free |
| Positive reviews | — | 100.0% of reviews |
| Update frequency | Every 2 weeks | Every 5 days — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | — | Freemium |
| Devices | iPhone, iPod | iPhone, Apple Watch |
| Requires iOS | 15.1 — better | 17.0 |
| Further details — not scored | ||
| Size | 57 MB | 54 MB |
| Age rating | 4+ | 17+ |
| Developer | Aurum Fitness Application LLC | Sebastian Burges |
In-app purchases
Aurum Strength
No in-app purchases
Custom Golf Lab
- TheLAB Pro Monatlich$8.991 Month
- TheLAB Pro Annual$69.991 Year
Questions
Is Aurum Strength free?
Is Custom Golf Lab free?
Do Aurum Strength or Custom Golf Lab have ads?
Which is updated more often, Aurum Strength or Custom Golf Lab?
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