The Matrix Professional App vs Elf Link
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
The Matrix Professional App
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The Matrix Professional app is built to empower and educate professional hairstylists. Stylists can access Matrix education right at their fingertips, from formulations to consultations. At Matrix, we celebrate all humans and all hair types. Inside the app, stylists will find information about every hair type – every level, underlying pigment, diameter, and pattern. Check out some of the features of that app that enable stylists to color with confidence. · Digital Swatches: A scrollable swatchbook with high resolution color swatches and formulation guidelines · Color Guide: Deep dive into the Matrix color portfolio to guide which products are best for your client’s needs. · Signature Services: Learn how to do trendy color services with our step by step technique guide. · Virtual-Try On: Allow your client to see what their color will look like before applying to aid in consultation. Some Matrix Professional App features may not be available in your country or region.
Elf Link
Create and manage wishlists for kids for any occasion. Children can add items from any store, while parents get a private dashboard to organize, budget, and track purchased gifts without spoilers. Family members can securely view and claim gifts to avoid duplicates.
- Create wishlists for any occasion
- Add items from any online store
- Scan barcodes for in-store items
- Parent dashboard with budgeting
- Track purchased gifts
- Family sharing for gift claims
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Elf Link is the wishlist kids love to make and parents love to manage — for Christmas, birthdays, and every wish in between. Kids add anything they're wishing for from any store, then send their list on a magic thread straight to Santa's workshop. Behind the scenes, parents get a private dashboard to keep it all organized, set a budget, and quietly check off what's already bought — with no spoilers for the kids. HOW IT WORKS - Kids build their list: paste a link from any store or snap a photo of something they spotted, ranked most-wanted first. - Parents keep it tidy: one private dashboard for every child, with live prices and a gentle budget. - Family gives together: share a friendly code so grandparents and relatives can view the list and claim a gift, with no double-ups. FEATURES - Add from any store: a Share button drops any product onto your child's list, photo and price filled in. - Scan a barcode: spotted something in a real store? Scan it and Elf Link finds the item and where to buy it. - Christmas & birthday lists: two lists per child, each with its own countdown. - Budgets & spending: set a budget per child and per occasion, then watch it add up as you check gifts off. - Family sharing codes: grandparents get a simple read-only view of what's still left to buy. - Private & kid-safe: no ads shown to kids, no data sold, and you can delete everything anytime. Made for families. Sign in with Apple. Free to download, with an optional subscription that unlocks premium features. Send their wishes to the North Pole — and keep the whole family in sync. Terms of Use (EULA): https://elf-link.com/terms Privacy Policy: https://elf-link.com/privacy
Screenshots
Verdict
The clearest difference is in-app purchases: The Matrix Professional App at none against Elf Link's 2. The Matrix Professional App also leads on device support (3 vs 1). Elf Link's advantage is update cadence (every 3 weeks vs every 2 months). On price, ads and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Elf Link sells 2 in-app purchases, starting at $2.99 per month. The Matrix Professional App asks for nothing beyond the download.
The Matrix Professional App ships an update every 2 months, Elf Link every 3 weeks. The most recent releases landed on November 3, 2026 and October 31, 2026 respectively.
| Parameter | The Matrix Professional App | Elf Link |
|---|---|---|
| Price | Free | Free |
| Rating | — | 5.0 (5 ratings) — better |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | — | 5 — better |
| Update frequency | Every 2 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | — | Free with in-app purchases |
| Devices | iPhone, iPad, iPod — better | iPhone |
| Requires iOS | 15.0 — better | 16.4 |
| Further details — not scored | ||
| Size | 53 MB | 100 MB |
| Age rating | 17+ | 4+ |
| Developer | L'Oreal | Matthew Dukes |
In-app purchases
The Matrix Professional App
No in-app purchases
Elf Link
- ElfLink Premium (Monthly)$2.991 Month
- ElfLink Premium (Yearly)$29.991 Year
Questions
Is The Matrix Professional App free?
Is Elf Link free?
Do The Matrix Professional App or Elf Link have ads?
Which is updated more often, The Matrix Professional App or Elf Link?
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