Prudential ISA Mobile vs Tram
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Prudential ISA Mobile
Monitor your ISA investments on the go. View up-to-date valuations, track holdings and performance, and access important documents. Requires existing Prudential ISA investment and online services registration.
- ISA valuation overview
- Holdings breakdown
- Performance tracking (current & historic)
- Transaction history
- Document access (statements, etc.)
- Financial adviser contact details
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From the Home screen you'll be able to see an up-to-date valuation of your ISA, a breakdown of your holdings and your remaining ISA allowance in the current tax year. From here you'll also be able to access; Graphical view of your holdings View current and historic performance and valuations. Transactions View recent and historic transactions on your ISA. Documents View your documents, such as statements and contract notes. My details View the details we hold for you. Contact details View the details of your Financial Adviser, if you have one, and how to contact us if you need to. To use this app, you'll have to be an existing Prudential ISA investor and you must have completed registration for the Prudential ISA Online Services. If you’ve not yet registered for the Prudential ISA Online Services, you can do so by; - accessing the Register option from the login screen of the mobile app once you've downloaded it - ask your Financial Adviser to invite you to register If you don’t have a Prudential ISA, you will need to use the services of a Financial Adviser to set one up. The Mobile app allows you to view your ISA on the go. Our desktop site also allows you to view your Prudential ISA as well as carry out certain transactions yourself, such as adding money to or withdrawing money from your Prudential ISA. We strongly recommend you speak to your / a Financial Adviser before carrying out any online transactions yourself. You can access our desktop site at https://pruisa.waystone.com/auth/login. The Prudential ISA is provided by Waystone Financial Investments Limited (WFIL), who are the ISA Plan Manager. Waystone Financial Investments Limited is responsible for all regulatory and legal aspects of the ISA and the provision of all customer services. Waystone Financial Investments Limited also provide and maintain this mobile app. Waystone Financial Investments Limited (WFIL) is authorised and regulated by the Financial Conduct Authority. Registered Office: 3rd Floor Central Square, 29 Wellington Street, Leeds, United Kingdom, LS1 4DL. Telephone 0344 335 8936. Calls may be monitored and/or recorded to protect both you and us and help with or training. Registered in England and Wales with registered no. 02823982 For full details of the Prudential ISA, the products involved, product literature and applicable risks visit https://www.fundsolutions.net/investor-information/waystone-financial-investments-limited-wfi-policies-and-information/ If you need any support with the app contact us on 0344 335 8936 or email prudential@waystone.com. Opening Times: Monday to Friday 08:30 – 17:30 excluding bank holidays.
Tram
Manage your financial plan and investments on the go. Track portfolio value, assess investment risk, and monitor progress towards your goals. Communicate securely with your financial advisor and access personalized finance content.
- Portfolio valuation access
- Investment risk assessment
- Financial plan progress tracking
- Secure messaging with advisor
- Personalized finance content
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The TRAM app puts your financial plan in the palm of your hand and empowers you to make better decisions about your investments in partnership with your financial adviser. Powered by award-winning technology, you can access your portfolio valuation, check the risk you are currently taking with your investments and check in on the progress of your financial plan 24/7 from your phone. You can contact your financial adviser at a time that suits you via the app’s secure messaging system and the app also contains insightful finance and lifestyle related content which you can tailor to your own preferences. TRAM helps you stay on track to achieve your financial goals.
Screenshots
Verdict
The clearest difference is review sentiment: Tram at 75% against Prudential ISA Mobile's 17%. Tram also leads on update cadence (monthly vs every 5 months). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Prudential ISA Mobile ships an update every 5 months, Tram monthly. The most recent releases landed on July 30, 2026 and September 10, 2026 respectively.
| Parameter | Prudential ISA Mobile | Tram |
|---|---|---|
| Price | Free | Free |
| Rating | — | 5.0 (1 ratings) — better |
| Positive reviews | 16.7% of reviews | 75.0% of reviews — better |
| Number of ratings | — | 1 — better |
| Update frequency | Every 5 months | Monthly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 — better | 15.6 |
| Further details — not scored | ||
| Size | 105 MB | 42 MB |
| Age rating | 17+ | 17+ |
| Developer | Fund Solutions Limited | Dynamic Planner Limited |
Customer experience
Prudential ISA Mobile
Tram
In-app purchases
Prudential ISA Mobile
No in-app purchases
Tram
No in-app purchases








