Comparison

BIT Milan vs Smartchat by Smartness

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

BIT Milan

This app serves as a platform for a major Italian and international tourism event. It connects industry professionals, travelers, and destinations, promoting sustainable tourism and the creation of value-added travel packages.

Highlights
  • Connects tourism operators, travelers, and destinations
  • Promotes sustainable tourism development
  • Facilitates creation of integrated travel packages
  • Focuses on people, territories, and innovation
  • Provides a global platform for the tourism sector
Read full description

The BIT's app is the application for the benchmark event of Italian and international tourism sector for over 40 years. An advanced ecosystem that puts people, territories, and innovation at the center to build shared value across the entire tourism supply chain and serve as the global platform for a sector capable of connecting operators, travelers, and destinations in a continuous and transformative dialogue.  BIT’s goal is to promote the development of a tourism supply chain where value is distributed fairly among all stakeholders, focusing on people, territories, and the true sustainability of the entire tourism sector. Intermediated Tourism Creates Value: BIT is committed to promoting the importance of bundlingtourism services into integrated packages that offer a complete and coherent experience.  Packages that generate greater value than the sum of their parts, as they respond more effectivelyto current trends: experiential travel, personalization, and perceived quality.  To create real added value, it is essential to combine high-quality services that attract travelers andensure sustainable margins for intermediaries. Advisory Board: We rely on a network of professionals who work with us daily to shape a BITproject that meets the needs of the sector and helps it evolve—respecting the skills, roles within the supply chain, territories, and people.

About

Smartchat by Smartness

Features
Read full description

AI that replies to your guests—anytime, anywhere. Smartchat helps hospitality businesses simplify guest communication. From hotels to vacation rentals, our mobile app puts AI-powered guest messaging in your pocket—so you can handle inquiries quickly and consistently, wherever you are. KEY FEATURES • Unified Inbox – Manage WhatsApp, Booking.com, Airbnb, and email conversations in one place. • AI-Powered Responses – Automatically handle up to 70% of guest questions in 95+ languages. • 24/7 Availability – Ensure instant replies, even when you or your staff are offline. • Push Notifications – Get real-time alerts for new or urgent guest messages. • Team Collaboration – Invite unlimited users with no extra costs. • Adaptive Learning – The AI improves continuously as it learns your preferences. BENEFITS Hospitality businesses using Smartchat report: • Significant time saved on daily communication • Reduced operational costs • Higher guest satisfaction and faster response times WHO IT'S FOR Hotels, B&Bs, vacation rentals, and property managers who want to: • Save time with automation • Improve guest experiences • Reduce costs without reducing service quality WHY SMARTCHAT • Unlimited conversations and team members • Flexible automation levels • PMS integrations available • Secure and enterprise-ready • Automated translations for multilingual communication • Escalation rules and ticket creation SUBSCRIPTION REQUIRED Smartchat requires an active Smartness subscription. Learn more about plans and pricing at smartness.com.

Screenshots

BIT Milan4 screens
Smartchat by Smartness4 screens

Verdict

The call

The clearest difference is device support: Smartchat by Smartness at 3 against BIT Milan's 1. On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

BIT Milan ships an update every 2 months, Smartchat by Smartness monthly. The most recent releases landed on October 20, 2026 and October 24, 2026 respectively.

Scorecard1 real difference · 7 level
BIT Milan versus Smartchat by Smartness: the parameters behind the verdict, then further details
ParameterBIT MilanSmartchat by Smartness
PriceFreeFree
Positive reviews50.0% of reviews—
Update frequencyEvery 2 monthsMonthly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhoneiPhone, iPad, iPod — better
Requires iOS16.015.1 — better
Further details — not scored
Size7 MB44 MB
Age rating4+4+
DeveloperFIERA MILANO SPASmartness S.r.l.

In-app purchases

None

BIT Milan

No in-app purchases

None

Smartchat by Smartness

No in-app purchases

Questions

Is BIT Milan free?
BIT Milan is free to download, with no in-app purchases.
Is Smartchat by Smartness free?
Smartchat by Smartness is free to download, with no in-app purchases.
Do BIT Milan or Smartchat by Smartness have ads?
Neither BIT Milan nor Smartchat by Smartness shows ads.
Which is updated more often, BIT Milan or Smartchat by Smartness?
BIT Milan ships an update every 2 months, and Smartchat by Smartness monthly. Most recently, BIT Milan was updated on October 20, 2026 and Smartchat by Smartness on October 24, 2026.

Other comparisons