OOH Trace vs RetiTrak

OOH TRACE is a tool for the verification and monitoring of Out-Of-Home advertising campaigns, both classic and digital. With it you can connect to the TRACE portal to obtain the list of sites to be verified in your area. You can also take pictures for the verification of the advertising campaigns fixed on those sites, or register the issues associated with them.

The Retitrak app is designed as a comprehensive solution to streamline and simplify the management and execution of outdoor advertising audits, enabling industry professionals to handle every phase of a campaign with precision and ease. Crafted specifically for the Out-of-Home (OOH) advertising sector, the app combines a range of essential audit features to help you manage campaigns effectively and ensure consistent, high-quality results. With Retitrak’s OOH Audit app, users benefit from a suite of tools designed to support various audit functions from capturing real-time site conditions to syncing data seamlessly. Here’s an overview of key features: 1. View Assigned Campaigns Accessing your assigned campaigns is straightforward within Retitrak. The app provides a dedicated section to view all active campaigns assigned to you, with every essential detail made accessible. You can view campaign information, including site locations, scheduled audit dates, and any specific instructions, ensuring a clear roadmap for each assignment. This organization and clarity streamline your audit process, allowing you to complete tasks with efficiency. 2. Capture Real-Time Photos Documenting site visits in real-time is crucial for accuracy and accountability. Retitrak’s photo capture functionality allows you to take immediate, timestamped photos of each advertising site you visit. This feature guarantees that all documentation is not only accurate but also verifiable. By logging timestamps for each photo, you ensure that campaign records are precise and trustworthy, helping you build thorough, credible audit reports that can be easily referenced or reviewed as needed. 3. Report Site and Traffic Conditions In addition to capturing photos, Retitrak includes options for reporting specific site and traffic conditions around each advertising location. For every photo taken, you can provide additional context regarding the site’s physical state (e.g., visibility, cleanliness, potential obstructions) as well as surrounding traffic patterns. This functionality enriches your audit reports with a complete picture of the advertisement’s environment, making it easy to communicate site conditions to clients and stakeholders. Such data helps in assessing the effectiveness and reach of each advertisement placement within its unique context. 4. Seamless Offline Sync One of the most valuable features of Retitrak is its ability to operate seamlessly in areas with limited or no internet connectivity. This offline sync functionality ensures that no data is lost, even when immediate upload is not possible. All images and data collected offline are stored locally on your device and are automatically synced to the main server once you regain an internet connection. This offline support allows you to carry out your work uninterrupted, regardless of connectivity limitations, which is particularly useful for auditors working in remote or signal-restricted areas. Through these key features, Retitrak’s OOH Audit app is able to deliver a consistent, high-quality auditing experience that benefits both auditors and clients. The app empowers users to perform audits that are accurate, timely, and organized, making it an indispensable tool for professionals involved in managing OOH advertising campaigns. Whether working in bustling urban centers or remote rural areas, the Retitrak app ensures that campaign audits are streamlined, documented, and securely stored, enabling industry professionals to focus on maintaining the quality and impact of each campaign. Download Retitrak today and take your campaign monitoring to the next level!