Comparison

Simply Filter SMS vs TextShield

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Simply Filter SMS

This app automatically filters unwanted text messages on your iPhone or iPad. It uses AI and customizable rules to sort messages from unknown senders into categories like Junk, Promotions, or Transactions, all processed on your device for privacy.

Highlights
  • AI-powered spam filtering
  • Customizable keyword rules
  • Automatic message categorization
  • On-device processing for privacy
  • Support for 10 languages
  • Trusted country filtering
Features
Read full description

Take back control of your inbox. Simply Filter SMS is a privacy-first, open-source text message filter for iPhone and iPad. Create keyword rules and smart filters to automatically move unwanted messages from unknown senders to Junk, Promotions, or Transactions - completely on-device. What's new in this version: • Export & Import Filters - Share your filter setup with a friend. Export from Filter Tools in the menu and send the file. • Test Your Filters - Redesigned with live results so you can see matches instantly. • Help - Redesigned with FAQs and a Get Started guide. • Accent Color - Pick an accent from the menu; buttons and icons follow it across the app. In case you missed, here's what was updated recently: • Regex Filters - Create powerful pattern-matching filters using regular expressions for precise control. • AI Filtering - Automatic filtering is AI-powered, smarter and more accurate, with support for 10 languages including English, Hebrew, Spanish, French, German, Arabic, and more. • Trusted Countries - Automatically allow messages from specific countries by phone prefix. • 11 Languages - The app is available in English, Hebrew, Spanish, French, German, Arabic, Portuguese, Japanese, Korean, Italian, and Simplified Chinese. • Accessibility Support - Fully usable with VoiceOver, Voice Control, Dynamic Type, and Reduce Motion. • Native iPad Support - Full iPad experience with sidebar navigation and optimized layouts for larger screens. • Tip Jar - Support the app's development with an optional tip. Simply Filter SMS is free forever. • Multiple bug fixes and performance improvements.

About

TextShield

Features
Read full description

Tired of spam texts? TextShield quietly sorts them out — the decision is made on your device, and your messages never leave your phone. HOW IT WORKS Texts from unknown senders pass through three checkpoints: 1. Your allow list (always wins, important texts are never lost) 2. Your block list (keywords, regex, sender prefixes) 3. Built-in rule packs for Chinese (170 rules) and Japanese (101 rules) spam patterns (loan scams, fake invoices, gambling, delivery & bank phishing) Anything unmatched is delivered normally — when in doubt, let it through. EVERYTHING IS FREE Unlimited rules, regex and sender-prefix rules, both built-in rule packs and the filter test bench are open to everyone. No paywall, no subscription. ABOUT THE ADS A single banner sits at the bottom of the home screen, served by Google AdMob. Fetching it is the app's only network activity. On first launch iOS asks for tracking permission; if you decline, only non-personalized ads are requested. The banner never reads your messages or your rules. A one-time purchase removes the banner for good — it removes the banner only, nothing gets unlocked. NO ADS IN THE FILTER EXTENSION The extension that actually classifies your texts contains no ad code and no networking code at all. NOTE iOS only routes texts from unknown senders to filters. Messages from your contacts and iMessage are never filtered — that's a system privacy guarantee, not a limitation of this app.

Screenshots

Simply Filter SMS4 screens
TextShield4 screens

Verdict

The call

The clearest difference is ads: Simply Filter SMS at none against TextShield's shown. On price, in-app purchases, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Simply Filter SMS sells 3 one-off in-app purchases and TextShield sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.

Scorecard1 real difference · 9 level
Simply Filter SMS versus TextShield: the parameters behind the verdict, then further details
ParameterSimply Filter SMSTextShield
PriceFreeFree
Rating4.4 (68 ratings) — better—
Positive reviews82.8% of reviews—
Number of ratings68 — better—
Update frequencyEvery 9 days—
AdsNo — betterYes
In-app purchasesYesYes
MonetizationFree with in-app purchases—
DevicesiPhone, iPad — betteriPhone
Requires iOS17.016.0 — better
Further details — not scored
Size8 MB5 MB
Age rating4+4+
DeveloperAdi Ben-Dahan丽佳 施

In-app purchases

3 purchases

Simply Filter SMS

One-time3
  • Small Tip$1.99
  • Medium Tip$4.99
  • Large Tip$9.99
1 purchases

TextShield

One-time1
  • Remove Ads$0.99

Questions

Is Simply Filter SMS free?
Simply Filter SMS is free to download, with in-app purchases available.
Is TextShield free?
TextShield is free to download, with in-app purchases available.
Do Simply Filter SMS or TextShield have ads?
TextShield shows ads; Simply Filter SMS does not.

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