ARTour Basel vs Explore Roche

Welcome to the ARTour Basel, a journey between the digital and the real world that brings art to life in new and innovative ways. [How it works] The tour takes you past 11 augmented reality (AR) works of art that can be viewed at different locations in the city of Basel. Use your smartphone and this app for the tour. You should plan around 90 minutes for the whole tour. If you have less time available, you can also visit individual works of art. You can see where the works of art are located on the interactive map here in the app. Once you are there, you can discover the works of art using your smartphone camera. [The artworks] The works of art were created by national and international artists especially for the ARTour. The exhibition was curated by Sabine Himmelsbach, director of the HEK (House of Electronic Arts) in Basel. You can find out more about the individual artists and the works of art by clicking on the various locations on the map. [Augmented reality art] The artworks become visible as digital objects in a real space using augmented reality technology. Augmented reality is a virtual extension of the real world. It creates entirely new possibilities for art by turning physical laws upside down and rethinking dimensions, whilst making full use of interactivity. Art can thus take place anywhere and innovatively brings the city to life.

Welcome to Explore Roche, the essential companion for your exclusive visit to our headquarters here in Basel. This app has been designed to support you—whether as a Roche employee or guest—in enjoying an unforgettable experience on the Basel site. With Explore Roche, you can: ● Navigate with ease: Use our pre-planned, exclusive tours to guide your visitors smoothly across the site, provide insights into our core business, and ensure a seamless experience. ● See the unseen: Immerse yourself in our unique Augmented Reality (AR) experience from the upper floors. Discover the connections between our work, the city, and Roche’s global impact. ● Share our values: Gain fascinating insights into our values, along with anecdotes and facts that give you the perfect talking points for your tour. ● Enjoy exclusive access: Explore areas and stories not open to the public. The app is your key to a deeper, more personal look at our site. Please note: the app is available for use exclusively on the Basel site. Simply download it before your tour and get ready to discover Roche in an entirely new way.