Macro Counter vs Form Factor
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Macro Counter
This app helps you reach your diet goals by providing personalized macro targets and dynamic weekly adjustments. It offers flexibility with a compliancy range and smart adjustments to overcome plateaus, guiding you on your fitness journey.
- Personalized diet plans
- Dynamic weekly macro adjustments
- Flexible compliancy range
- Syncs with Apple Health
- Coach check-ins with explanations
- Supports various diet programs
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Reach your diet goals with VisionFit Health, and remove all the guesswork. We’ll help you lose weight, build muscle, improve your metabolism, or just maintain all your hard work. We’ll do this by helping you control your nutrition intake with personalised macro targets, dynamic weekly adjustments, and supporting you all the way. 5 STEPS TO SUCCESS How it works 1. Tell us about your lifestyle and fitness goals. 2. VisionFit Health will give you a customised nutrition plan based on your goals and metabolism. 3. Enter your weight and track your macros daily. 4. Check In each week, and the coach will adjust your macros dynamically as you progress to optimise your results. 5. Achieve your goal, and be proud of your accomplishment! With VisionFit Health, you don’t have to follow a rigid meal plan, or try to be perfect and hit your macro target to the gram. We have a compliancy range which allows you daily flexibility, because we know life is a little different each day. If you start to stall or hit a plateau towards your goal, our coaching system will make a smart adjustment to your macros, so you can keep progressing and heading for success. VisionFit Health’s weekly adjustments are based on your weight change, caloric intake, and our metabolic rate algorithms. FEATURES & BENEFITS OF VISIONFIT HEALTH Create a personalised diet plan • Choose from Weight Loss, Muscle Gain, Reverse Diet, and Maintenance programs • Set target weight and rate at which you’d like to gain, lose, or maintain • Customise your macros to fit your diet preference • Set different calories and macros for high and low days • Adjust your macros on the day, if you need a change Coach Check Ins • Analyse your weight change, and calorie compliance • Get evidence-based, weekly adjustments • Coach messages so you understand why the app made an adjustment • Early and Late check in features for those who have changing schedules User-focused design • Sync with Apple Health • Works with your favourite food trackers, and Bluetooth scales • View your calories in consumed or remaining mode • Track your body fat in multiple ways • Period tracking • Dark mode • Help Center with FAQ’s VisionFit Health isn’t another restrictive diet app. This is a coaching app designed to help you learn about your own nutrition habits, guide you on your fitness journey, and conquer your body composition goals. Get in the best shape of your life by taking control of your diet with VisionFit Health. TERMS AND CONDITIONS: https://www.visionfithealth.com/terms-privacy
Form Factor
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FormFactor is a privacy-first AI form coach that helps you lift safer in real time. Using on-device computer vision, it analyzes your squat form, speaks corrections as you move, and generates a personalized coaching report after each session — all completely offline with zero data leaving your device. REAL-TIME FORM COACHING Point your camera and start squatting. FormFactor detects your body pose, tracks joint angles, identifies movement phases, and scores every rep. Hear spoken corrections the moment your form drifts — no need to watch the screen. Haptic feedback reinforces cues so you stay focused on the lift. AI-POWERED COACHING REPORTS After each session, an on-device AI model generates a structured coaching report with your overall rating, top strength, primary correction, and detailed per-body-area feedback. Every insight is produced locally using Apple's Foundation Models — nothing is sent to a server. 3D INTERACTIVE ANATOMY VIEWER Explore a fully interactive 3D human anatomy model built with RealityKit. Tap injury zones to learn about warning signs, prevention tips, and exercises to avoid. A complete list-based alternative ensures every detail is accessible to VoiceOver users. GYM WORKOUT TRACKING Log your workouts with a full exercise library spanning push, pull, legs, core, running, and mobility. Track weight and reps for strength exercises, or duration and distance for running — with automatic pace calculation and km/miles conversion. View progress charts, personal bests, and previous session comparisons. DIET AND NUTRITION Scan food with your camera for on-device classification and weight estimation. Log meals with full macro breakdowns — calories, protein, fat, carbs, fiber, and sugar. Track daily nutrition against your goals. EDUCATION LIBRARY Browse evidence-based articles covering core strengthening, leg exercises, mobility work, running technique, and more. Each article includes structured sections, contextual warnings, and cited sources. DESIGNED FOR EVERYONE FormFactor is built accessibility-first. Full VoiceOver support with semantic labels, Dynamic Type scaling, Reduce Motion alternatives, high contrast support, and spoken coaching that works without looking at the screen. Voice Control compatible throughout. KEY FEATURES • Real-time squat analysis with 19-point body pose detection • Spoken form corrections and haptic coaching cues • AI-generated coaching reports powered by on-device Foundation Models • Interactive 3D anatomy viewer with injury zone guidance • Gym workout logging with weight, reps, and progress charts • Running exercise tracking with pace, distance, and speed • Food scanning with on-device classification and weight estimation • Full macro and calorie tracking with meal logging • Evidence-based education library • Demo mode for testing without a camera • Dark mode, Dynamic Type, VoiceOver, and Reduce Motion support COMPLETELY PRIVATE FormFactor has no accounts, no cloud sync, no analytics, and no network requests. Your exercise video is processed frame-by-frame and never recorded. All data stays in your device's local storage. This is coaching that respects your privacy by design. FormFactor is free with no ads and no subscriptions. Winner of the Apple Swift Student Challenge 2026.
Screenshots
Verdict
The clearest difference is in-app purchases: Form Factor at none against Macro Counter's 5. Form Factor also leads on ads (none vs shown). Macro Counter's advantage is iOS requirement (16.0 vs 26.0). On price, update cadence and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Macro Counter sells 4 in-app purchases, starting at $9.99 per month. Form Factor asks for nothing beyond the download.
Macro Counter ships an update every 3 weeks, Form Factor fortnightly. The most recent releases landed on August 22, 2026 and September 20, 2026 respectively.
| Parameter | Macro Counter | Form Factor |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (29 ratings) — better | — |
| Positive reviews | 100.0% of reviews | — |
| Number of ratings | 29 — better | — |
| Update frequency | Every 3 weeks | Fortnightly — better |
| Ads | Yes | No — better |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone | iPhone |
| Requires iOS | 16.0 — better | 26.0 |
| Further details — not scored | ||
| Size | 65 MB | 8 MB |
| Age rating | 4+ | 4+ |
| Developer | VisionFit | Ariel Tyson |
In-app purchases
Macro Counter
- 1 Month7 Days trial$9.991 Month
- 6 Months7 Days trial$59.906 Months
- 12 Months7 Days trial$79.991 Year
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- 12 Months1 Year trial2 variants$79.991 Year
Form Factor
No in-app purchases
Questions
Is Macro Counter free?
Is Form Factor free?
Do Macro Counter or Form Factor have ads?
Which is updated more often, Macro Counter or Form Factor?
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