MasterCraft Connect App vs Mad Thinker, Inc

Spend more time on the water and less time preparing for your day with the all-new MasterCraft Connect App and standard telematic capabilities on all 2023 models. Remotely check on the health of your boat, find friends, track activities behind the boat, and locate nearby food and fuel spots all at once. With an easy-to-navigate interface and content to keep you informed, the Mastercraft Connect app makes for a superior boating experience.

Mad Thinker turns every fishing trip into fisheries data. Wild fisheries are under pressure — and anglers, guides, and field researchers see things scientists rarely do. Mad Thinker captures what they see, with the rigor needed to actually use it. AI-verified catch records One photo identifies the species, estimates fork length, and logs environmental conditions. Every record is geotagged, timestamped, and researcher-reviewed before entering the dataset. Research-grade data, captured in seconds. Beyond the catch Record wildlife sightings, habitat conditions, water quality notes, and operational incidents — so the full picture of a fishery lives in one place, not scattered across notebooks and group chats. Built for the backcountry Works offline — no signal required for water-body and station lookups Tides, weather, and moon data for every river and shoreline you cover On-device photo analysis for privacy and reliability in remote areas A platform for fisheries partnerships Used research programs to standardize catch and observation data across watersheds. Configurable to your rivers, your species, and your reporting requirements.