Magic Hour Shop vs Organic Basics

Magic Hour is a Tea & Transformation company with a mission to connect our world through tea ceremony. Our organic ceremonial teas are made with love in mystical Ojai, California by Zhena Muzyka. Our Vision is to create connection through the simple act of sharing tea. Our Ojai Flagship tea studio hosts Full Moon Tea Circles, Monthly Wisdom Teachings from our subscription box & houses a curated array of Biodynamic botanicals, handmade spiritual jewelry, laughter, joy & inspiration.

Welcome to Organic Basics. We believe in better basics, comfort-first design, transparency, and using lower-impact materials where possible. We also believe in making our basics easier to access for everyone. The Organic Basics app helps bring that belief to life, making it simpler to shop underwear, activewear, and everyday essentials made to feel good, fit right, and last. We designed this app to make your experience more personal, with a few thoughtful perks along the way. WHY DOWNLOAD THE APP? Shop with ease: Browse faster, load quicker, and move smoothly through an app built for how you actually use your phone. Get early access: Be the first to shop limited drops, restocks, and sales before sizes are gone. Find offers made for you: Receive bundles and perks based on what you already wear. See your impact: Easily access information about the environmental footprint of your order. Checkout faster: Save your details once and check out in seconds with a single tap. ALWAYS STRIVING FOR BETTER While we know we’re not perfect, we’ve always wanted to be a brand people can trust, and we’re always striving to do better. That means reducing our environmental footprint where we can and being transparent about how our products are made. Here’s how we show up: - Certified Materials: We take our certifications very seriously and work hard to certify our different collections. We are Global Organic Textile Standard (GOTS), Organic Content Standard (OCS), Responsible Wool Standard (RWS), and Global Recycled Standard (GRS) certified (CU 1067589). Only products which carry the certification label and claim are certified. - Radical transparency: You deserve the full story. That’s why we track and share the environmental footprint of every product with Life Cycle Assessment (LCA) data, and make it easy to find on each product’s page. Our commitment to transparency extends to our production through our Meet the Makers campaign, where we proudly share all the details, and people, behind our production process. - Impact That Matters: As proud members of 1% for the Planet, we donate one percent of our annual sales directly to support environmental initiatives like ocean cleanups and rewilding projects. OUR COLLECTIONS Browse our full range of everyday basics for men and women: - Underwear & Bras: Breathable, soft, and designed for comfort, including but not exclusively organic, natural and recycled materials. - Activewear: Comfortable, supportive styles designed to move with you, made with recycled fibers where possible. - Ready-to-Wear: Everything from t-shirts and sweatshirts to hoodies, pants, and shorts you will reach for again and again. - Swimwear: Soft, sleek, and stretchy swim styles in a range of coverage options. QUALITY BASICS, YOUR WAY Not everyone's favorite basic is a white tee — which is why we continuously develop our designs based on your feedback to include more playful styles, while always carrying a selection of timeless basics. JOIN THE COMMUNITY Download the Organic Basics app for an easier way to shop the styles you love.