BlueZoo vs Placer.ai

The BlueZoo Foot Traffic Analytics (FTA) mobile application is part of the BlueZoo family of hardware and software products designed to measure the presence and movement of people. BlueZoo solutions measure foot traffic, including numbers of visitors, visits, dwell time, unique visitors, the movement of visitors among sensors, and other advanced metrics. The primary management and analytics platform for the family is a web dashboard available here: dashboard.bluezoo.io/login. BlueZoo FTA is used to on-board new BlueZoo Wi-Fi sensors and to reconfigure sensors already deployed. The app is also used to collect “ground truth” to allow for the precise calibration of the sensor in its environment. Configuration of sensors includes the following: • Naming the sensor location • Assigning the sensor to a geographical space • Configuring Wi-Fi backhaul for cloud communication • Calibrating the sensor to detect persons only in the target detection zone Accurate calibration uses “ground truth” collected by the person performing the configuration. That person or persons record of the number of people present in the detection zone at a moment in time (“headcount snapshots”), or the number of people moving across thresholds into and out of the target detection zone over a period of time (“threshold counts”). To use this mobile application, you need credentials (username and password) and an appropriate role (installer or ground truth collector). This app uses the same credentials as those required for the BlueZoo web dashboard. Visit bluezoo.io for more information. See BlueZoo’s privacy policy at bluezoo.io/privacy.

THE LEADER IN LOCATION ANALYTICS Placer.ai is the most advanced location analytics platform describing physical locations, the people and businesses that interact with them, and the markets they inhabit. Placer empowers thousands of organizations – from Fortune 100 companies to local governments and nonprofits – to analyze consumer behavior, understand market trends, and optimize critical business decisions. MAKE SMARTER DECISIONS, FASTER • Analyze foot traffic trends across multiple timeframes, and assess robust visitation metrics including visit frequency, dwell time, and more. • Use your device’s location to easily explore nearby properties while on the go. • Compare and benchmark multiple properties simultaneously with ranking information at the local, state, and national levels. OPTIMIZE CRITICAL BUSINESS DECISIONS: FOR CRE PROFESSIONALS: → Win & Retain Commercial Real Estate Business: CRE Brokers can elevate their efficiency, productivity, and client satisfaction with real-time answers on-site or on-the-go. → Assess CRE Developments: Examine the potential of prospective or nearby sites based on historical foot traffic metrics and trends. FOR RETAILERS: → Analyze Store Performance: Understand the performance of new & existing stores, while on the go. → Improve Retail Site Selection: Assess the fit of a prospective location by analyzing key foot traffic metrics and trends, the strength of nearby locations, and more. → Improve Retail Store Management: Leverage near real-time location analytics to improve the customer experience and contextualize fluctuations in store visitation. → Gain Competitive Intelligence: Identify and assess competitors’ performance, rankings, and more. FOR ADVERTISING: → Validate Out-of-Home (OOH) Advertising: Prove the reach and value of OOH ad units → Validate Retail Media: Assess or demonstrate the value of a retail advertising or retail marketing campaign *** UNCOMPROMISING COMMITMENT TO PRIVACY Equipped with extensive experience in data science, cybersecurity, and engineering, Placer.ai’s founders decided to create the world’s most accurate location analytics platform without compromising individual privacy. From the beginning, it’s been critical to our success that privacy is not only a core requirement for our technical solutions, but as the cornerstone of our business. To learn more about our commitment to privacy, visit https://www.placer.ai/company/trust-center. To read our Privacy Policy, visit https://www.placer.ai/privacy-policy/platform-services-privacy-policy. For support or feedback, please email us at https://www.placer.ai/company/contact-us.