ODOP Mart vs ScrollShop

Odopmart is an initiative to provide an online platform to small businesses and artisans, to enable them to enhance sales by reaching out to a wider customer base. It aims to digitally empower the handicrafts industry of Uttar Pradesh by providing it with the necessary physical and digital infrastructure to cater to the National as well as the International audience. This is a one of a kind marketplace working at the intersection of modern logistics and ancient crafts made possible by the Uttar Pradesh Government. The UP Government’s One District-One Product program aims to encourage such indigenous and specialized products and crafts in UP that are found nowhere else – like the ancient and nutritious 'Kala Namak' rice, the rare and intriguing wheat-stalk craft, world-famous chikankari and zari-zardozi work on clothes.

ScrollShop is a new-age shopping platform where discovery meets instant buying. Explore products from independent brands through short, engaging videos and discover fashion, beauty, home, accessories, and more in a seamless scroll-first experience. Built for modern shoppers, ScrollShop makes product discovery simple, visual, and exciting. Instead of endlessly searching through crowded marketplaces, you can browse curated video-led listings, connect with unique brands, and shop products that match your style and interests. With ScrollShop, you can: - Discover products through short videos - Shop from independent and emerging brands - Explore curated collections across categories - Enjoy a smooth, intuitive, scroll-based experience - Find unique products beyond traditional marketplaces Whether you are looking for trend-forward fashion, statement accessories, beauty picks, home essentials, or standout lifestyle products, ScrollShop helps you discover brands in a more engaging and effortless way. Scroll, discover, and shop — all in one place.