Only Curls vs WIW App
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Only Curls
Shop the latest hair care products with ease and get exclusive access to discounts and new collection launches. Enjoy a seamless browsing and checkout experience with app-exclusive offers.
- Exclusive discounts
- Early access to launches
- Easy browsing
- New arrivals catalog
- First-to-know notifications
- Secure and fast checkout
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Download the Only Curls app to access exclusive discounts, early access to collection launches. Everything you love, right at your fingertips. EASY BROWSING Shop the freshest new arrivals across our entire catalog. EXCLUSIVE ACCESS Be first to know about exclusive offers and launches through first-to-know notifications and app-user-only early access. SECURE CHECKOUT IN A FLASH Tap, swipe, shop and secure your new products in an instant with our super easy checkout.
WIW App
Shop the latest fashion arrivals and get exclusive access to discounts and new collection launches. Enjoy a seamless browsing and checkout experience with app-exclusive notifications.
- Exclusive discounts
- Early access to launches
- App-user-only notifications
- Easy browsing of new arrivals
- Secure and fast checkout
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Download the Walk in Wardrobe app to access exclusive discounts, early access to collection launches. Everything you love, right at your fingertips. EASY BROWSING Shop the freshest new arrivals across our entire catalog. EXCLUSIVE ACCESS Be first to know about exclusive offers and launches through first-to-know notifications and app-user-only early access. SECURE CHECKOUT IN A FLASH Tap, swipe, shop and secure your new products in an instant with our super easy checkout.
Screenshots
Verdict
The clearest difference is monetization model: WIW App at ad-supported against Only Curls's free with in-app purchases. Only Curls's advantage is review sentiment (92% vs 80%) and ratings volume (7 vs 1). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 5.0 for Only Curls against 5.0 for WIW App. That said, the two scores are not equally well evidenced: Only Curls has 7 ratings behind it against 1, so its average is the more settled of the two. Written reviews are what separate them: 92% of Only Curls's written reviews are positive against 80% of WIW App's.
Only Curls ships an update every 3 weeks, WIW App monthly. The most recent releases landed on October 30, 2026 and October 24, 2026 respectively.
| Parameter | Only Curls | WIW App |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (7 ratings) | 5.0 (1 ratings) |
| Positive reviews | 92.3% of reviews — better | 80.0% of reviews |
| Number of ratings | 7 — better | 1 |
| Update frequency | Every 3 weeks — better | Monthly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Ad-supported — better |
| Devices | iPhone | iPhone |
| Requires iOS | 16.4 | 16.4 |
| Further details — not scored | ||
| Size | 85 MB | 78 MB |
| Age rating | 4+ | 4+ |
| Developer | Only Curls | The Walk in Wardrobe |
Customer experience
Only Curls
WIW App
Bugs and requests
Only Curls
Reported bugs
6 issues- Couldn't add items to shopping bag
- App crashing
- App wouldn't let me delete items in basket
- App won't let you build your own bundle
- Different prices on app to online website
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- Customer service issue (product not received, but refunded)
Requested features
5 requests- Conditioner bar
- Styling crème bar
- Bigger bottle of mousse
- Pump on shampoo bottle
- Dark mode option for app
WIW App
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Only Curls
No in-app purchases
WIW App
No in-app purchases
