The Y Principle vs On it!
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
The Y Principle
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Prioritize your tasks and goals, take ownership and get results! To-do lists are fundamentally broken. By breaking down everything into tiny details you get easily lost and lose the ability to prioritize. You are busy all the time - but not getting anywhere or at least very inefficient. The Y Principle helps you to get your focus back on the things that matter. Based on Theory X / Y by Douglas McGregor and OKRs (Objectives and Key Results) by Andy Grove, the Y Principle App helps you prioritize the objectives you want to achieve and define the key results you need. The Y Principle App gives you a leverage list of things that make a huge impact. And it helps you sort out the things that eat up time but do not bring you anywhere.
On it!
This task scheduling app offers a simple and intuitive way to manage your daily to-do lists. Create custom lists, add tasks with due dates, and track your progress by checking off completed items. It's designed for effortless organization without overwhelming features.
- Intuitive and minimalistic interface
- Create custom to-do lists
- Add tasks with due dates
- Mark tasks as completed
- View completed tasks
- Track overdue tasks
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Introducing On it! the ultimate task scheduling app designed to simplify your daily routine. With an intuitive and minimalistic interface, creating and managing your to-do lists has never been easier! Create your own lists with unique names and add tasks to them with their due dates. As you go you can check off tasks completed and easily view them in the Completed tab, or check out the Overdue tab to see which tasks need your attention. Our app is intentionally designed to be easy to use and free from unnecessary features, making it the perfect tool for anyone who wants to stay organized without the hassle. Download On it! - Task Scheduling today and start prioritizing your life! Attribution: https://www.flaticon.com/free-icons/list" title="list icons" - List icons created by Freepik
Screenshots
Verdict
The clearest difference is in-app purchases: On it! at none against The Y Principle's 5. The Y Principle's advantage is update cadence (every 3 weeks vs every 5 months) and device support (4 vs 2). On price, ads and iOS requirement there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. The Y Principle sells 5 in-app purchases, starting at $5.99 per month. On it! asks for nothing beyond the download.
The Y Principle ships an update every 3 weeks, On it! every 5 months. The most recent releases landed on October 4, 2026 and October 22, 2026 respectively.
| Parameter | The Y Principle | On it! |
|---|---|---|
| Price | Free | Free |
| Rating | — | 4.5 (8 ratings) — better |
| Positive reviews | — | 100.0% of reviews |
| Number of ratings | — | 8 — better |
| Update frequency | Every 3 weeks — better | Every 5 months |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | — | Free |
| Devices | iPhone, iPad, iPod, Mac — better | iPhone, iPod |
| Requires iOS | 14 — better | 15.0 |
| Further details — not scored | ||
| Size | 44 MB | 1 MB |
| Age rating | 4+ | 4+ |
| Developer | taskfabric ltd | Daniel Ocasio |
In-app purchases
The Y Principle
- Pro Monthly$5.991 Month
- Pro Quarterly$15.993 Months
- Pro Yearly$49.991 Year
- "Ask AI" Token Base Pack$2.99
- "Ask AI" Token Big Pack$7.99
On it!
No in-app purchases









