WIS vs Excellent English
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
WIS
Instantly translate text from images using your camera. Simply point, click, and get accurate translations. Save translated photos for later use or sharing.
- Camera translation
- Translate image text
- Save translated photos
- Point and click translation
- Share translated images
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No more fumbling around with bad translation apps, now you can just point, click and translate any text with your camera. You can even save the translated photo to your phone so you can use it later or send it to your friends! What it say? is the easiest camera translation app. Everyone gets 3 free translations per week, unlimited translations are available when you upgrade to the PRO subscription. Terms and Conditions: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Excellent English
Improve your English speaking, listening, and writing skills with just 10 minutes a day. Learn over 500 new words monthly and retain up to 90% of your learning using spaced repetition. This app breaks down complex topics into manageable lessons.
- Daily 10-minute lessons
- Learn 500+ new words monthly
- Spaced repetition for retention
- Improve speaking, listening, writing
- Learn collocations, idioms, grammar
- University-endorsed learning approach
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Mastering English is simpler than you think! Just dedicate 10 minutes of your day, and you'll notice remarkable progress in your speaking, listening, and writing abilities in no time. Through the Excellent app, you'll effortlessly enhance your conversational skills and comprehension by acquiring more than 500 new words each month, steadily expanding your vocabulary. By utilizing the spaced repetition technique, you can significantly enhance your ability to recall words and phrases compared to traditional lessons. Over the course of a year, you'll retain up to 90% of your learning. The Excellent app employs a learning approach endorsed by leading global universities. Breaking complex subjects into smaller segments enables you to grasp essential information efficiently, whether it's common English collocations, idioms, or grammar principles. Access to the Excellent application is offered on a subscription basis. In order to use the app’s services, you will need to subscribe to any of the available plans. If you choose to subscribe, the payment will be charged to your iTunes Account at confirmation of purchase. Your account will be charged for renewal within 24 hours prior to the end of the current period at the same price. You can manage your subscription at any time and turn off auto-renewal by going to your iTunes Account Settings. Any unused portion of a free trial period will be forfeited when the user purchases an Excellent subscription. Terms of use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula Privacy policy: https://docs.google.com/document/d/196tGP5XDtSeDkTDPPK986SyWEp5Db8hidF_M9CQVdgg/edit
Screenshots
Verdict
The clearest difference is monetization model: WIS at freemium against Excellent English's subscription. Excellent English's advantage is review sentiment (93% vs 59%) and rating (4.8 vs 4.5). On price, ratings volume, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. WIS sells 12 in-app purchases, starting at $4.99 per month and Excellent English sells 6 in-app purchases, starting at $9.99 per 7 days. Whichever you choose, the download price is not the number that matters.
Excellent English holds the better App Store score, 4.8 against 4.5. Both are backed by a comparable volume of ratings — 277 and 354 respectively. Written reviews point the same way: 59% of WIS's written reviews are positive against 93% of Excellent English's.
Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on October 21, 2026 and October 20, 2026 respectively.
| Parameter | WIS | Excellent English |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (277 ratings) | 4.8 (354 ratings) — better |
| Positive reviews | 58.6% of reviews | 93.0% of reviews — better |
| Number of ratings | 277 | 354 — better |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Freemium — better | Subscription |
| Devices | iPhone | iPhone |
| Requires iOS | 26.0 | 16.0 — better |
| Further details — not scored | ||
| Size | 29 MB | 44 MB |
| Age rating | 4+ | 4+ |
| Developer | Bushman, LLC | Dzmitry Viarenich |
Customer experience
WIS
Excellent English
User reviews
WIS
From 277 App Store ratingsWhat we love
- 👍 Accurate translations
- 👍 User-friendly interface
- 🚀 Fast response time
- 💡 Real-time translation
- 💡 Offline capabilities
Room to improve
- 🐛 Fails to recognize Japanese menu
- 🐛 Rasterized text too small
- 🐛 Does not translate by hovering
- 🐛 Spanish stayed in Spanish
- 🐛 OCR is a jumbled mess
Excellent English
From 354 App Store ratingsWhat we love
- 🚀 Rapid vocabulary acquisition compared to competitors
- 👍 User-friendly and intuitive interface
- 📚 Effective learning methodology with spaced repetition
- 🎯 Customizable learning topics and themes
- ⏱️ Bite-sized daily lessons that fit busy schedules
Room to improve
- 📱 iPad interface not optimized for tablet use
- 🔄 No cloud sync between devices (progress lost on phone change)
- 🌐 Limited language options (missing Korean, Persian, Greek)
- 🎤 Lacks pronunciation/audio features
- 🔀 Inconsistent word translations and meanings
Bugs and requests
WIS
Reported bugs
5 issues- Does not recognize Japanese menu
- Rasterized text in shared images is too small
- Spanish text remains untranslated
- OCR output is a jumbled mess
- Misleading free trial/lifetime offers
Requested features
2 requests- Improve sharing of translated images
- Support tapping the back of the phone for instant translation
Excellent English
Reported bugs
2 issues- Inconsistent word translations between sessions
- Progress lost when switching devices
Requested features
9 requests- iCloud/cloud synchronization for cross-device progress
- iPad-optimized interface
- Korean language support
- Persian language support
- Greek language support
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- Audio pronunciation feature
- Ability to reverse learning direction (hear target language)
- AI-powered features
- ESL teacher-friendly options
In-app purchases
WIS
- What it say? PRO - All Access$4.991 Month
- What It Say - Club PRO$4.997 Days
- PRO - Unlimited Access3 Days trial$4.997 Days
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- PRO - Unlimited Access2 variants$4.991 Month
- Secret Discount - All Access$9.991 Year
- Secret Discount - All Access$19.991 Year
- PRO - Unlimited Access3 Days trial$24.991 Year
- What it Say? PRO - All Access3 Days trial$29.991 Year
- PRO - Unlimited Access$29.991 Year
- What it Say? PRO - All Access$39.991 Year
- 1 Month Pass - All Access$19.99
- PRO - Unlimited Access$99.99
Excellent English
- Full access for 1 week7 Days trial$9.997 Days
- Full access for 3 months$12.993 Months
- Full access for 6 months$19.996 Months
Show 2 moreShow fewer
- Full access for 2 months7 Days trial$29.992 Months
- Full access for 1 year7 Days trial$79.991 Year
- Full access forever$39.99






