FondazioneFS vs Artup

A beautiful Italian story, an exhibition to mark the tenth anniversary of the Fondazione FS Italiane

ArtUP – Discover, Listen, Experience Art Like Never Before! ArtUP is your smart and free app to explore the artistic and cultural heritage in an immersive, interactive, and personalized way. Every visit to a museum, exhibition, or art city becomes a vivid experience thanks to advanced technologies like automatic audio storytelling, artwork recognition, and augmented reality. With ArtUP, all you need is a smartphone to access professional content that brings each piece to life: paintings, sculptures, monuments, and installations come alive through expert narration, animations, and digital AR reconstructions. Forget traditional audio guides—ArtUP offers a dynamic, engaging narrative triggered automatically or simply by pointing your camera at the artwork. Key features: • Automatic audio storytelling – ArtUP detects the artwork and plays the related audio guide while you look at it—no need to search or tap. • Artwork scanner – Point your camera at a piece to instantly access curated text, visuals, and audio content by art historians. • Augmented Reality (AR) – Discover art in a whole new way with AR animations, historical reconstructions, and 3D visualizations that enhance your understanding. • Smart cultural maps – Explore nearby artistic landmarks and create your own custom itinerary. • Thematic content and insights – Expert-curated insights perfect for students, enthusiasts, or curious visitors. • Paths for every kind of visitor and interest – Choose from itineraries designed for families, kids, tourists, art experts, or those with limited time. Each route is crafted to enrich your cultural journey. ArtUP is made for those who want to experience art with a contemporary lens—leveraging technology to deepen engagement with cultural heritage. Perfect for museums, art cities, and smart tourism routes, the app turns every visit into an opportunity to learn, feel, and interact. Discover a new way to experience art. Download ArtUP and let innovation be your guide.