UP vs Broken Shepherds
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
UP
This communication tool prioritizes user privacy by offering end-to-end encrypted messaging and calls. It allows for secure sharing of various media types and the creation of private or public chat rooms. The app is designed to prevent data mining and monetization, fully complying with GDPR.
- End-to-end encrypted messaging
- Encrypted audio/video calls
- Screen sharing
- Private and public chat rooms
- File sharing
- Privacy-first design
- GDPR compliant
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Meet the UP Messenger, your everyday communication tool that does not mine, analyze or monetize your data. Offered as part of the Unplugged application suite, the UP Messenger is designed to protect your privacy and bring the control over your data back to you. Want to communicate freely? Here are some of the main features of the UP Messenger: Message- send and receive encrypted text messages, pictures, video, audio and other files with your friends, family and colleagues. Calls- make one-on-one or conference audio and video calls. You can also share your screen. Rooms- create and manage private and public communication rooms. End-to-End Encryption- every message and call is end-to-end encrypted by default. No one except you (and the other party with whom you communicate) has access to your data, not even Unplugged. Privacy-First- the UP Messenger is private by design. We cannot and will not analyze your data, monetize it or sell it to anyone. For additional information, please review our privacy policy. GDPR- the UP Messenger fully complies with the requirements of the European General Data Protection Regulation (GDPR). Desktop client- visit our website to access the UP Messenger using your desktop web-browser. To learn more about Unplugged and how to reclaim control over your privacy, visit www.unplugged.com.
Broken Shepherds
This app provides a transparent platform for non-profit organizations to share their financial information and connect with the public. Users can explore listed organizations, understand fund utilization, and find local volunteer opportunities.
- Non-profit organization listings
- Transparency ratings
- Fund utilization insights
- Volunteer opportunity browsing
- Regional humanitarian relief discovery
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Broken Shepherds strives to bring transparency to the non-profit sector by providing a platform for non-profit organizations to share their information and connect with the public. Features: - Hundreds of thousands of non-profit organizations listed from all over the US. - Light Rating indicates how transparent the non-profit is. - Get insight on how non-profits utilize their funds. - Browse nearby volunteer opportunities. - Discover regional organizations on the ground providing local humanitarian relief. Broken Shepherds platform and service offering provide tracking and monitoring of non-profit organizations to provide transparency for and facilitate assessment of donations, revenue allocations and expenses, assets and liabilities, fundraising and the provision and receipt of non-profit services by non-profit organizations, donors and volunteers.
Screenshots
Verdict
The clearest difference is review sentiment: UP at 100% against Broken Shepherds's 56%. UP also leads on rating (4.7 vs 4.0). On price, ratings volume, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
UP holds the better App Store score, 4.7 against 4.0. Both are backed by a comparable volume of ratings — 29 and 19 respectively. Written reviews point the same way: 100% of UP's written reviews are positive against 56% of Broken Shepherds's.
UP ships an update monthly, Broken Shepherds every 3 weeks. The most recent releases landed on September 11, 2026 and September 15, 2026 respectively.
| Parameter | UP | Broken Shepherds |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (29 ratings) — better | 4.0 (19 ratings) |
| Positive reviews | 100.0% of reviews — better | 55.6% of reviews |
| Number of ratings | 29 — better | 19 |
| Update frequency | Monthly | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.6 | 15.1 — better |
| Further details — not scored | ||
| Size | 136 MB | 60 MB |
| Age rating | 4+ | 12+ |
| Developer | Unplugged Technologies Ltd | Broken Shepherds |
Customer experience
UP
Broken Shepherds
In-app purchases
UP
No in-app purchases
Broken Shepherds
No in-app purchases









