Becon Pro vs Choice
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Becon Pro
This AI-powered beauty tool offers in-depth analysis of skin and scalp health, identifying issues like acne, wrinkles, and hair loss. It also provides personalized color analysis, hairstyle recommendations, and customer management features for beauty professionals.
- Skin analysis (acne, wrinkles, pigmentation)
- Scalp analysis (moisture, odor, sensitivity)
- Hair loss progression assessment
- Personal color analysis
- Hairstyle recommendations
- Customer relationship management (CRM)
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Chosen by 4,200 Beauty Professionals – The Ultimate AI Beauty Solution ■ Skin Analysis Analyze 11 key factors including acne, wrinkles, pigmentation, dark circles, and pore density to understand your skin in detail. ■ Scalp Analysis Using the AI scanner, analyze 11 scalp indicators such as moisture, odor, temperature, keratin, sensitivity, sebum, follicle density, hair count per follicle, and overall hair volume. ■ Hair Loss Analysis Compare healthy and problematic scalp conditions to accurately assess hair loss progression. ■ Personal Color Analysis With just one photo, discover your personal color and simulate different hair dye and makeup options. ■ Hairstyle Recommendation Analyze each customer’s face shape to recommend the most suitable hairstyle. ■ Customer Management (CRM) Manage individual customer photos and analysis results, and easily track improvement or worsening over time. You can also send automated KakaoTalk messages to encourage repeat visits and strengthen customer engagement.
Choice
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Choice-Dx NAVI (Dx-Navi) is a professional skin and scalp analysis application designed for use with the dedicated Dx-Navi pen-type imaging device. Capture magnified images of the skin and scalp, review analysis results, and provide customers with clear, structured skin and scalp care consultations. Key Features * Capture skin and scalp images using the Dx-Navi pen-type device * Analyze captured images * Review analysis indicators and results * Support consultations with visual analysis results * Help customers better understand their skin and scalp condition Dx-Navi provides a consistent imaging and analysis workflow, helping professionals deliver efficient and easy-to-understand consultations. Medical Disclaimer Dx-Navi is not designed or intended for medical purposes. This application is not a medical device and is not intended to diagnose skin or scalp conditions, detect diseases, prescribe medication, or recommend medical treatments. All images, scores, indicators, analysis results, and recommendations provided by the app are for reference only in cosmetic product selection and aesthetic skin and scalp care consultations. They do not replace professional medical judgment, diagnosis, or treatment. If you have health-related concerns such as inflammation, pain, bleeding, severe itching, hair loss, or changes in skin color, consult a dermatologist or other qualified healthcare professional. Do not use information provided by this application alone to self-diagnose, begin, change, or discontinue medication, or make treatment decisions. Always seek independent medical advice when medical evaluation or treatment is required.
Screenshots
Verdict
The clearest difference is update cadence: Becon Pro at weekly against Choice's every 6 weeks. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Becon Pro ships an update weekly, Choice every 6 weeks. The most recent releases landed on November 7, 2026 and October 30, 2026 respectively.
| Parameter | Becon Pro | Choice |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (2 ratings) — better | — |
| Number of ratings | 2 — better | — |
| Update frequency | Weekly — better | Every 6 weeks |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 15.0 — better | 16.0 |
| Further details — not scored | ||
| Size | 139 MB | 438 MB |
| Age rating | 17+ | 4+ |
| Developer | Becon Co.,Ltd | ChoiceTech Korea Co., Ltd. |
In-app purchases
Becon Pro
No in-app purchases
Choice
No in-app purchases









