Comparison

SELF vs Persona Wallet

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SELF

Manage your digital identity and data securely and privately. Create multiple profiles, control access, and log in to apps and websites without passwords. Your identity, on your terms.

Highlights
  • Organize digital life
  • Own and manage multiple profiles
  • Secure with biometrics or password
  • Control data sharing
  • Passwordless login
  • Connect with trusted identities
  • Use data across platforms
Read full description

The SELF App is your all-in-one identity wallet that gives you full control of your digital life. Built for security, privacy, and simplicity, the SELF App empowers everyone to manage their identity and data on their terms. With the SELF App, you can: Organize your digital life: Manage all your identities and data in one easy-to-use app. Own your identity: Create and manage multiple profiles for different parts of your life — personal, professional, or anything in between. Your identity is yours, and you control who can access it. Stay secure: Protect your wallet with biometric security or a password, ensuring only you can access it. Keep your data private: Choose what data to share, and with whom. Forget passwords: Log in to apps and websites without the hassle of remembering passwords, securely and effortlessly. Connect with confidence: Decide which other identities to trust based on what they share with you and the rest of the network. Take your data anywhere: Use your data across any integrated application or platform, ensuring your identity stays yours, no matter where you choose to interact. Download the SELF App today and experience the freedom of being in control of your digital identity.

About

Persona Wallet

Securely manage and reuse your verified personal identity information across various companies. This utility helps you control your data and build trust with businesses fighting fraud.

Highlights
  • Securely verify identity information
  • Manage personal data
  • Reuse verified PII
  • Fight fraud
  • Build trust with companies
  • Control personal identity
Read full description

Securely verify, manage, and store identity information. Companies of all sizes verify users, fight fraud, and build trust with Persona’s flexible identity infrastructure. Persona enables secure and simple control over your personal identity information. Securely manage and use your personal information across companies in our global identity network.

Screenshots

SELF4 screens
Persona Wallet3 screens

Verdict

The call

The clearest difference is rating: SELF at 4.6 against Persona Wallet's 4.0. SELF also leads on review sentiment (50% vs 33%). Persona Wallet's advantage is update cadence (weekly vs every 3 weeks) and ratings volume (35 vs 9). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

SELF holds the better App Store score, 4.6 against 4.0. Both are backed by a comparable volume of ratings — 9 and 35 respectively. Written reviews point the same way: 50% of SELF's written reviews are positive against 33% of Persona Wallet's.

UpkeepUpdate frequency

SELF ships an update every 3 weeks, Persona Wallet weekly. The most recent releases landed on July 30, 2026 and September 15, 2026 respectively.

Scorecard4 real differences · 6 level
SELF versus Persona Wallet: the parameters behind the verdict, then further details
ParameterSELFPersona Wallet
PriceFreeFree
Rating4.6 (9 ratings) — better4.0 (35 ratings)
Positive reviews50.0% of reviews — better33.3% of reviews
Number of ratings935 — better
Update frequencyEvery 3 weeksWeekly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhoneiPhone, iPad — better
Requires iOS16.0 — better17.6
Further details — not scored
Size74 MB25 MB
Age rating17+4+
DeveloperSelf ID Inc.Persona Identities, Inc.

Customer experience

SELF

All ratings9 ratings
Positive88.9%
Neutral0.0%
Negative11.1%
Written reviews2 reviews
Positive50.0%
Neutral0.0%
Negative50.0%

Persona Wallet

All ratings35 ratings
Positive71.4%
Neutral2.9%
Negative25.7%
Written reviews9 reviews
Positive33.3%
Neutral11.1%
Negative55.6%

In-app purchases

None

SELF

No in-app purchases

None

Persona Wallet

No in-app purchases

Questions

Is SELF free?
SELF is free to download, with no in-app purchases.
Is Persona Wallet free?
Persona Wallet is free to download, with no in-app purchases.
Which has better reviews, SELF or Persona Wallet?
SELF is rated higher. SELF averages 4.6 out of 5 from 9 ratings, while Persona Wallet averages 4.0 from 35 ratings.
Do SELF or Persona Wallet have ads?
Neither SELF nor Persona Wallet shows ads.
Which is updated more often, SELF or Persona Wallet?
SELF ships an update every 3 weeks, and Persona Wallet weekly. Most recently, SELF was updated on July 30, 2026 and Persona Wallet on September 15, 2026.

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