Comparison

The Habit Factor® Lite vs Ametra

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

The Habit Factor® Lite

Develop positive habits and achieve your goals with this innovative tracker. It uses a unique method to help you build habits more quickly and offers features like goal charting and streak tracking. Designed for adults, it simplifies behavior change.

Highlights
  • Habit Alignment Technology™
  • Walk-thru Wizard setup
  • Goal and habit charting
  • Streak tracking
  • Custom tracking periods
  • Daily tracking notes
Features
Read full description

"With regular use of The Habit Factor®, you can develop any habit necessary to achieve any goal you set for yourself." ~Brian Tracy (Personal Development Living Legend and productivity expert) The Habit Factor® revolutionized both the Productivity & Self-Help marketplaces back in 2009 by introducing a simplified and innovative process to achieve your goals more quickly! Today, The Habit Factor® is the only habit tracker featuring, Habit Alignment Technology™ including a walk-thru Wizard to help you get setup more quickly! [LITE Version - Limited to 1 Active Goal & 3 Active Habits.] As seen In: TEDx, NY Times | C|Net | Mashable.com | Lifehacker.com | Lifehack.org | KUSP.org | US News & World Report | Southwest Airlines, Spirit Magazine | dozens of other top productivity blogs! The Habit Factor® is the professional's choice for positive behavior change and habit development. There’s a reason top coaches, consultants, trainers, Professional athletes, Olympians, PhD’s and the very best learning institutions world-wide have adopted and recommend The Habit Factor®. Thousands around the world follow P.A.R.R.: Plan, Act, Record & Reassess, The Habit Factor's method to build positive habits more quickly. Frustrated by all the copycat Habit Trackers? • No Subscription! • FREE APP with NO annoying ads!• The ONLY app to feature Habit Alignment Technology™ • The only app to feature the PARR method to build your habits more quickly • Use the Walk-thru Wizard to get setup more quickly! • NO EMAIL Acct or LOGIN required • ADD a PHOTO to your goals! • The Habit Factor® is praised by top coaches, trainers & PhD's internationally! • As one reviewer put it, "The only goals & habits app actually designed for Adults!" "Great work on The Habit Factor®! It's all about habits. Good ones or bad ones, they make a huge impact!" ~Roz Savage Ocean Rower, Eco Activist, Author, Speaker FEATURE SET: - Walk-thru Wizard to implement Habit Alignment Technology™ - Habit Alignment Charting - Streaks Charting! - NEW User Interface (designed for iPhone not web) - Capture your motivational reasons!- New, quickly setup default 4 week tracking period - Custom Tracking Periods; week, month, custom or none. - Select target days for habits - BALANCE! Track key wellness categories; Mind, Body, Spirit and Social - Daily Tracking Notes! - Sort/Prioritize Habits and Goals - Chart habit or goal data - Too many to list!! Get the most out of the app, Subscribe to the top-ranked, "Habits 2 Goals" podcast and visit the blog at http://thehabitfactor.com >>KEEP THE FEEDBACK COMING! THANK YOU!

About

Ametra

Organize paint colors and projects spatially with an extensive color library. Match target colors to paint shades, document progress with photos, and manage client-ready details.

Highlights
  • Spatial project organization
  • Unlimited projects
  • 3-step paint color matching
  • Extensive color library (7,000+ shades)
  • Unlimited saved colors
  • Photo gallery for project documentation
Read full description

Key Features: • Spatial Project Organization: Create folders for areas (buildings, floors, rooms, etc.) and items for elements (walls, cabinets, etc.). • Unlimited Projects: Create and manage unlimited projects of any size, from residential to commercial and everything in between. • 3-Step Paint Color Matching: Select a target color for an item, match it to the closest paint shade, and control the final result through photo verification. • Extensive Color Library: Access over 7,000 shades by top paint brands. • Unlimited Saved Colors: Save and reuse your favorite colors for future design projects. • Photo Gallery: Keep all your project photos organized, from inspiration to final result. Document progress with before-and-after control photos and always stay client ready. How It Works: 1. Create a Project: Add a name, address, cover image, and any notes under Info. 2. Define Areas & Items: Break your project down by areas and items/elements. 3. Set Target Color for Item: Choose an item (wall, cabinet, etc.), then select a target color. 4. Match Color to Paint: Your target color is automatically matched to the closest paint shades from trusted brands. 5. Upload photos from any project stage and assign them to specific areas, elements, or colors to monitor progress and easily share your work with clients. Say goodbye to mismatched paint colors, scattered notes and images — keep every project detail structured and every color consistent and accurate from concept to completion with Ametra! End-User License Agreement: https://ametra.ai/pages/eula

Screenshots

The Habit Factor® Lite4 screens
Ametra4 screens

Verdict

The call

The clearest difference is rating: Ametra at 5.0 against The Habit Factor® Lite's 4.3. Ametra also leads on update cadence (every 2 months vs every 10 months). The Habit Factor® Lite's advantage is in-app purchases (none vs 2) and ads (none vs shown). On price and ratings volume there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Ametra sells 2 in-app purchases, starting at $9.99 per month. The Habit Factor® Lite asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Ametra holds the better App Store score, 5.0 against 4.3. Both are backed by a comparable volume of ratings — 3 and 2 respectively.

UpkeepUpdate frequency

The Habit Factor® Lite ships an update every 10 months, Ametra every 2 months. The most recent releases landed on October 20, 2026 and October 27, 2026 respectively.

Scorecard7 real differences · 3 level
The Habit Factor® Lite versus Ametra: the parameters behind the verdict, then further details
ParameterThe Habit Factor® LiteAmetra
PriceFreeFree
Rating4.3 (3 ratings)5.0 (2 ratings) — better
Positive reviews37.1% of reviews—
Number of ratings3 — better2
Update frequencyEvery 10 monthsEvery 2 months — better
AdsNo — betterYes
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPod, Apple Watch — betteriPhone
Requires iOS12.0 — better16.4
Further details — not scored
Size21 MB50 MB
Age rating4+4+
DeveloperEquilibrium Enterprises, IncSYNTES INC

Customer experience

The Habit Factor® Lite

All ratings3 ratings
Positive66.7%
Neutral33.3%
Negative0.0%
Written reviews89 reviews
Positive37.1%
Neutral7.9%
Negative55.1%

Ametra

All ratings2 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

The Habit Factor® Lite

No in-app purchases

2 purchases

Ametra

Subscriptions2
  • Professional Monthly7 Days trial$9.991 Month
  • Professional Annual14 Days trial$89.991 Year

Questions

Is The Habit Factor® Lite free?
The Habit Factor® Lite is free to download, with no in-app purchases.
Is Ametra free?
Ametra is free to download, with in-app purchases available.
Which has better reviews, The Habit Factor® Lite or Ametra?
Ametra is rated higher. The Habit Factor® Lite averages 4.3 out of 5 from 3 ratings, while Ametra averages 5.0 from 2 ratings.
Do The Habit Factor® Lite or Ametra have ads?
Ametra shows ads; The Habit Factor® Lite does not.
Which is updated more often, The Habit Factor® Lite or Ametra?
The Habit Factor® Lite ships an update every 10 months, and Ametra every 2 months. Most recently, The Habit Factor® Lite was updated on October 20, 2026 and Ametra on October 27, 2026.

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