Comparison

Shortly vs MinimalLauncher

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Shortly

This utility allows you to create and manage short URLs using the Bitly service directly from your iPhone or iPad. Easily copy shortened links for use in other apps and track their click statistics with helpful charts. It also includes a tool to look up existing Bitlinks and their performance.

Highlights
  • Create short URLs (Bitlinks)
  • Copy links to clipboard
  • Track click statistics
  • View charts and metadata
  • Bitlink lookup tool
  • Auto Shorten feature
Features
Read full description

Shortly is an easy-to-use utility that lets you create short URLs (Bitlinks) with your iPhone or iPad using the Bitly service. You can copy these links to the clipboard for use in other iPhone applications. Once you've created your Bitlink and pressed the button to put it on the clipboard, you can launch another application, click anywhere you can enter text and select Paste — it's that simple! Additionally you can track the click statistics for Bitlinks you create in the app, or Bitlinks you've shortened on the Bitly website with helpful charts and metadata. There is also a Bitlink lookup tool, so you can enter in a Bitlink you've found and see who created it, including the number of global clicks it has received this week. The app requires a Bitly account to enable the URL shortening and tracking features. If you don't have an account, signing up is easy and free. Just click on the Account tab in the app and click the button to get a new account. Auto Shorten feature: If you go into the Settings screen and turn this on, the Shortly app will look on the clipboard when it launches, and if it finds a valid URL there, it will automatically shorten it and place the Bitlihnk on the clipboard at the same time.

About

MinimalLauncher

This app offers a streamlined way to launch applications by displaying only their names, eliminating the need for icon grids and scrolling. It allows for extensive customization of app name appearance and offers advanced features like clipboard integration and URL scheme support.

Highlights
  • App names displayed instead of icons
  • Customizable app name colors
  • Insert line breaks and separators
  • Clipboard content display and URL setting
  • Change app icons
  • Home widget support
  • URL scheme support
Features
Read full description

MinimalLauncher is a minimal launcher app that displays only app names. There are many launcher apps available on the App Store, and most of them launch apps by tapping displayed icons. With those launcher apps, when you register many apps, the screen quickly becomes filled with icons, and in some cases you need to scroll in order to launch apps located at the bottom. Although the purpose of using a launcher app is to quickly launch apps, I personally found it bothersome that scrolling adds an extra step. With this in mind, I thought it would be nice to have a launcher app that can display a large number of apps on one screen by listing only app names, and so I created MinimalLauncher. The number varies depending on the device's screen size and the font size and spacing settings for app names, but it is possible to display around 100 apps on one screen. *Please note that before removing the limitation via an in-app purchase, the number of apps that can be registered is limited to 10. After checking the usability, you can make an in-app purchase to remove the limitation and register apps without restriction. *Please note that this app does not have a feature that automatically sets a URL scheme when you select an app. By using Apple's official "Shortcuts" app, you can launch apps that do not have a URL scheme or whose URL scheme is unknown. For details, please refer to the following URL: https://broad-connect.net/2020/03/01/minimallaunchershortcut/ ◆Main Features ・A set of three launchers-MainLauncher, LeftLauncher, and RightLauncher-that can be switched instantly by swiping left or right. ・Freely set the color of each app name (separate colors can be set for Light Mode and Dark Mode) ・Insert line breaks or separators at arbitrary positions ・Display clipboard contents (enter "_CLIP_" as the app name) ・Set URLs using clipboard contents (enter "_ENCCLIP_" in the URL; for example, if you set the URL to "http://www.google.com/search?q=_ENCCLIP_", you can search Google using the clipboard contents) ・Change app icons ・Home widget support (there are limitations described below; please note that these apply) ・URL scheme support   Launch: minimallauncher://   Add app: minimallauncher://add/?name=[Name]&url=[URL] *Please note that when using "_CLIP_" or "_ENCCLIP_", on iOS 16 and later, an alert related to pasting is displayed every time. This issue can be avoided by updating the OS to iOS 16.1 or later and changing the following settings in the Settings app. ①In the Settings app, select "MinimalLauncher" and then select "Paste from Other Apps". ②Change the setting to "Allow". *Please note that even after changing the setting to "Allow", notifications related to pasting will still be displayed. Due to iOS limitations, these notifications cannot be turned off. ◆Home Widget Limitations ・Since the home widget has a fixed size, it may not be able to display all registered apps.  In that case, please adjust the settings by reducing the font size in the MinimalLauncher app's settings screen or by moving apps you want to prioritize toward the top.  (If you tap the blank area of the home widget, the MinimalLauncher app itself will launch, so you can start apps that could not be displayed in the widget from there.) ・Due to iOS limitations, the home widget cannot access the clipboard.  Therefore, it does not support the feature that displays clipboard contents using "_CLIP_". ・Due to iOS limitations, the home widget cannot directly launch each registered app.  As a result, each registered app is launched after going through the MinimalLauncher app once. ・The launcher in the home widget is generated using a completely different mechanism from the launcher displayed in the MinimalLauncher app itself.  Please note that, as a result, the layout, fonts, and other aspects may not be 100% identical to those of the launcher displayed in the app itself.

Screenshots

Shortly4 screens
MinimalLauncher3 screens

Verdict

The call

The clearest difference is review sentiment: MinimalLauncher at 67% against Shortly's 11%. MinimalLauncher also leads on price (Free vs $0.99) and update cadence (fortnightly vs every 5 months). Shortly's advantage is in-app purchases (none vs 4) and ads (none vs shown). On device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

MinimalLauncher is free to download; Shortly costs $0.99 up front. MinimalLauncher sells 4 one-off in-app purchases. Shortly asks for nothing beyond the download.

UpkeepUpdate frequency

Shortly ships an update every 5 months, MinimalLauncher fortnightly. The most recent releases landed on September 19, 2026 and September 25, 2026 respectively.

Scorecard6 real differences · 4 level
Shortly versus MinimalLauncher: the parameters behind the verdict, then further details
ParameterShortlyMinimalLauncher
Price$0.99Free — better
Rating—1.0 (1 ratings) — better
Positive reviews10.8% of reviews66.7% of reviews — better
Number of ratings—1 — better
Update frequencyEvery 5 monthsFortnightly — better
AdsNo — betterYes
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPad — betteriPhone
Requires iOS18.617.0 — better
Further details — not scored
Size9 MB8 MB
Age rating4+4+
DeveloperChris DresslerAkihiro Usui

Customer experience

Shortly

Written reviews37 reviews
Positive10.8%
Neutral13.5%
Negative75.7%

MinimalLauncher

All ratings1 ratings
Positive0.0%
Neutral0.0%
Negative100.0%
Written reviews3 reviews
Positive66.7%
Neutral0.0%
Negative33.3%

In-app purchases

None

Shortly

No in-app purchases

4 purchases

MinimalLauncher

One-time4
  • Snack-Sized Tip$0.49
  • Restriction Removal$1.99
  • Coffee-Sized Tip$1.99
Show 1 more
  • Lunch-Sized Tip$3.99

Questions

Is Shortly free?
Shortly costs $0.99, with no in-app purchases.
Is MinimalLauncher free?
MinimalLauncher is free to download, with in-app purchases available.
Do Shortly or MinimalLauncher have ads?
MinimalLauncher shows ads; Shortly does not.
Which is updated more often, Shortly or MinimalLauncher?
Shortly ships an update every 5 months, and MinimalLauncher fortnightly. Most recently, Shortly was updated on September 19, 2026 and MinimalLauncher on September 25, 2026.

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