Shortly vs Luci
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Shortly
This utility allows you to create and manage short URLs using the Bitly service directly from your iPhone or iPad. Easily copy shortened links for use in other apps and track their click statistics with helpful charts. It also includes a tool to look up existing Bitlinks and their performance.
- Create short URLs (Bitlinks)
- Copy links to clipboard
- Track click statistics
- View charts and metadata
- Bitlink lookup tool
- Auto Shorten feature
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Shortly is an easy-to-use utility that lets you create short URLs (Bitlinks) with your iPhone or iPad using the Bitly service. You can copy these links to the clipboard for use in other iPhone applications. Once you've created your Bitlink and pressed the button to put it on the clipboard, you can launch another application, click anywhere you can enter text and select Paste — it's that simple! Additionally you can track the click statistics for Bitlinks you create in the app, or Bitlinks you've shortened on the Bitly website with helpful charts and metadata. There is also a Bitlink lookup tool, so you can enter in a Bitlink you've found and see who created it, including the number of global clicks it has received this week. The app requires a Bitly account to enable the URL shortening and tracking features. If you don't have an account, signing up is easy and free. Just click on the Account tab in the app and click the button to get a new account. Auto Shorten feature: If you go into the Settings screen and turn this on, the Shortly app will look on the clipboard when it launches, and if it finds a valid URL there, it will automatically shorten it and place the Bitlihnk on the clipboard at the same time.
Luci
This utility app offers a fast, minimal browsing experience with on-device AI summaries and robust tracking protection. It allows users to quickly distill web page content into easy-to-read overviews and save them for later access, all while prioritizing user privacy.
- On-device AI page summaries
- Standard and strict tracking protection
- DuckDuckGo-powered private search
- Reader mode for clutter-free reading
- Visual bookmarks gallery
- Customizable toolbar colors
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Luci is a fast, minimal browser with on-device AI summaries, tracking protection, and bookmarks — built for iPhone and iPad. Tap once to get an instant AI summary of any page, processed entirely on your device. Your content never leaves your phone. Luci keeps you in control with three levels of tracking protection — block ads and trackers with standard or strict mode, or turn it off entirely. Search is powered by DuckDuckGo for a private browsing experience by default. Reader mode strips away clutter so you can focus on the content that matters. Bookmarks are saved to a clean visual gallery for easy access later. Customize Luci to fit the way you browse — choose your toolbar color, auto-hide the toolbar while scrolling, and enjoy a distraction-free interface designed to get out of your way. FEATURES • On-device AI page summaries • Standard and strict tracking protection • DuckDuckGo-powered search • Reader mode • Visual bookmarks gallery • Auto-hide toolbar • Customizable toolbar colors • Optimized for iPhone and iPad Luci's AI features are simple to use and easy to access. Once a page has loaded, you can use the summary feature. A single tap and the full page content is quickly distilled into an easy-to-read and intelligent overview with all of the key information for you to absorb at a glance. Another tap, and you can save the page and summary to your bookmarks gallery.
Screenshots
Verdict
The clearest difference is price: Luci at Free against Shortly's $0.99. On update cadence, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Luci is free to download; Shortly costs $0.99 up front. Neither carries in-app purchases, so what you see is what you pay.
Shortly ships an update every 5 months, Luci every 4 months. The most recent releases landed on October 20, 2026 and October 14, 2026 respectively.
| Parameter | Shortly | Luci |
|---|---|---|
| Price | $0.99 | Free — better |
| Rating | — | 5.0 (1 ratings) — better |
| Positive reviews | 10.8% of reviews | — |
| Number of ratings | — | 1 — better |
| Update frequency | Every 5 months | Every 4 months — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 18.6 | 17.5 — better |
| Further details — not scored | ||
| Size | 9 MB | 5 MB |
| Age rating | 4+ | 17+ |
| Developer | Chris Dressler | phi & co. |
Customer experience
Shortly
Luci
In-app purchases
Shortly
No in-app purchases
Luci
No in-app purchases









