EasyMeasure vs Measures™
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
EasyMeasure
Measure distances, heights, and widths of objects using your device's camera. This app utilizes augmented reality and your device's tilt angle to provide on-screen measurements. It's intuitive for various uses, from measuring buildings to aiding in golf.
- Measure distance, height, and width
- Augmented Reality (AR) support
- 3D camera overlay grid
- Share results via email/social media
- Calibrate for accuracy
- Metric and Imperial units
- Flashlight for low-light measurements
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"Great app. Fun and easy to use!" EasyMeasure® shows the distance to objects seen through the camera lens of your iPhone or iPad. Simply aim your iPhone/iPad to any object in your surroundings, and EasyMeasure displays the distance towards that object on top of the camera image. With its amazing 3D camera overlay grid, using EasyMeasure is very intuitive and easy! Find out how far it is towards that boat at the other side of the lake. Measure how tall buildings are. Use the app as a golf-aid. Measure your friend's height. The possibilities are endless! How does it work? EasyMeasure uses the height of the camera lens (determined automatically by AR if your device supports that) and its tilt angle to calculate the distance to the object. A comprehensive animated tutorial on how to use EasyMeasure is included. Features -User friendly interface with Retina Display Graphics and 3D engine -Supports Augmented Reality (AR) to make measurements even easier! -Measures distance. Can be updated to measure the height and width of objects! -Share your results by email, Facebook or Twitter! -Includes the possibility to calibrate your iPhone/iPad for most accurate results! -Displays accuracy of measurement -Make a snapshot of the image with the distance and store it in the photo album for later use. -Supports Metric and Imperial units. -Animated tutorial to explain the measurement procedure. -"Dynamic Photos": Analyze and adapt measurements after photo is taken (Upgraded version)! -Switch on flashlight for measurements in the dark -Slick icon and user friendly interface designed by Dan Taylr http://dantaylr.com MORE INFORMATION: https://www.caramba-apps.com/easymeasure NOTE: Measurements taken with EasyMeasure are not as accurate as measurements taken with standard tools. Do not use EasyMeasure for construction or other uses where inaccurate measurements could cause personal injury or property damage.
Measures™
Capture photos and annotate them with precise measurements. Save and share your annotated images for later reference or to communicate dimensions with others.
- Annotate photos with dimensions
- Save photos with measurements
- Send photos to customers/coworkers
- Imperial and metric unit support
- Magnifier for precision
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This app lets you take a photo and then enter measures data into it. You can then save the photo with measurements data for later use. You can also send the photo to the customers or coworkers. Features: - Add arrows to a photo to save object dimensions. - Pinch to zoom in/out - Magnifier view to improve precision. - Support imperial and metric units.
Screenshots
Verdict
The clearest difference is ads: Measures™ at none against EasyMeasure's shown. Measures™ also leads on rating (4.5 vs 4.2) and update cadence (every 3 weeks vs every 3 months). EasyMeasure's advantage is review sentiment (67% vs 36%) and ratings volume (6.1K vs 768). On price, in-app purchases, monetization model and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. EasyMeasure sells 10 one-off in-app purchases and Measures™ sells 1 one-off in-app purchase. Whichever you choose, the download price is not the number that matters.
Measures™ holds the better App Store score, 4.5 against 4.2. That said, the two scores are not equally well evidenced: EasyMeasure has 6.1K ratings behind it against 768, so its average is the more settled of the two. Written reviews complicate that: 67% of EasyMeasure's written reviews are positive against 36% of Measures™'s, so the app with the better star average is not the one people write more warmly about.
EasyMeasure ships an update every 3 months, Measures™ every 3 weeks. The most recent releases landed on October 17, 2026 and October 10, 2026 respectively.
| Parameter | EasyMeasure | Measures™ |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (6.1K ratings) | 4.5 (768 ratings) — better |
| Positive reviews | 67.4% of reviews — better | 36.0% of reviews |
| Number of ratings | 6.1K — better | 768 |
| Update frequency | Every 3 months | Every 3 weeks — better |
| Ads | Yes | No — better |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 12.0 — better | 15.6 |
| Further details — not scored | ||
| Size | 28 MB | 17 MB |
| Age rating | 4+ | 4+ |
| Developer | Caramba App Development | Tue Nguyen Minh |
Customer experience
EasyMeasure
Measures™
User reviews
EasyMeasure
From 6.1K App Store ratingsWhat we love
- 👍 Easy to use
- 🚀 Accurate measurements
- 💡 Convenient for quick measurements
- 🚀 Works well for photography needs
- 👍 Simple calibration process
Room to improve
- 🐛 Inconsistent or inaccurate measurements
- 🔒 Requires paid upgrade for full functionality
- 🔒 Excessive ads in free version
- 👎 Unintuitive or difficult to use
- 🐛 Compatibility issues with older devices
Measures™
From 768 App Store ratingsWhat we love
- 👍 Clean and easy-to-use interface
- ✅ Gets the job done for basic dimension marking
- 🎯 Simple functionality for adding dimensions to photos
Room to improve
- 💰 Aggressive paywall - requires premium for basic features
- 🚫 Severely limited free version functionality
- ❌ Misleading free trial - can't save photos without paying
- 😤 Deceptive monetization strategy and bait-and-switch tactics
- ⚠️ Lack of transparency about costs and limitations
Bugs and requests
EasyMeasure
Reported bugs
4 issues- Measurements are way off or inconsistent
- App crashes or freezes frequently
- Calibration process doesn't work properly
- Paid upgrade features not functioning as expected
Requested features
5 requests- Improved accuracy for longer distances
- Add metric unit support
- Provide more detailed instructions or tutorials
- Allow measuring from photos/images
- Improve user interface and navigation
Measures™
Reported bugs
2 issues- App requests review before user has tested functionality
- Typo in step #4 (word 'around' missing an 'R')
Requested features
6 requests- Angle measurement capability
- Text annotation on arrows/dimensions
- Millimeters as a unit of measurement option
- Ability to add multiple dimensions in free version
- Save photos without requiring premium upgrade
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- Clear pricing information displayed upfront
In-app purchases
EasyMeasure
- Height Measurements$0.99
- EasyMeasure Width$1.99
- EasyMeasure Upgrade$2.99
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- EasyMeasure Upgrade$3.99
- Height/Width Measurements$3.99
- EasyMeasure Ads and Width$4.99
- EasyMeasure No Ads$6.99
- EasyMeasure Ads and Height$10.99
- EasyMeasure Complete$14.99
- EasyMeasure Complete$17.99
Measures™
- Pro Features$2.99
