Comparison

EasyMeasure vs Measure it Now

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

EasyMeasure

Measure distances, heights, and widths of objects using your device's camera. This app utilizes augmented reality and your device's tilt angle to provide on-screen measurements. It's intuitive for various uses, from measuring buildings to aiding in golf.

Highlights
  • Measure distance, height, and width
  • Augmented Reality (AR) support
  • 3D camera overlay grid
  • Share results via email/social media
  • Calibrate for accuracy
  • Metric and Imperial units
  • Flashlight for low-light measurements
Features
Read full description

"Great app. Fun and easy to use!" EasyMeasure® shows the distance to objects seen through the camera lens of your iPhone or iPad. Simply aim your iPhone/iPad to any object in your surroundings, and EasyMeasure displays the distance towards that object on top of the camera image. With its amazing 3D camera overlay grid, using EasyMeasure is very intuitive and easy! Find out how far it is towards that boat at the other side of the lake. Measure how tall buildings are. Use the app as a golf-aid. Measure your friend's height. The possibilities are endless! How does it work? EasyMeasure uses the height of the camera lens (determined automatically by AR if your device supports that) and its tilt angle to calculate the distance to the object. A comprehensive animated tutorial on how to use EasyMeasure is included. Features -User friendly interface with Retina Display Graphics and 3D engine -Supports Augmented Reality (AR) to make measurements even easier! -Measures distance. Can be updated to measure the height and width of objects! -Share your results by email, Facebook or Twitter! -Includes the possibility to calibrate your iPhone/iPad for most accurate results! -Displays accuracy of measurement -Make a snapshot of the image with the distance and store it in the photo album for later use. -Supports Metric and Imperial units. -Animated tutorial to explain the measurement procedure. -"Dynamic Photos": Analyze and adapt measurements after photo is taken (Upgraded version)! -Switch on flashlight for measurements in the dark -Slick icon and user friendly interface designed by Dan Taylr http://dantaylr.com MORE INFORMATION: https://www.caramba-apps.com/easymeasure NOTE: Measurements taken with EasyMeasure are not as accurate as measurements taken with standard tools. Do not use EasyMeasure for construction or other uses where inaccurate measurements could cause personal injury or property damage.

About

Measure it Now

Transform your phone into a versatile digital measuring tool. Accurately measure distances, calculate areas, and convert units using your camera. Save and share your measurements easily.

Highlights
  • Measure distances in real-time with camera
  • Calculate area quickly
  • On-the-fly unit conversion
  • Edit and fine-tune measurements
  • Save and share measurements
  • Intuitive ruler and tape measure functionality
Features
Read full description

Measure it Now – The Ultimate Measurement App for iPhone Looking for a powerful, accurate, and easy-to-use measurement app for iPhone? With Measure it Now, your phone becomes a smart digital tape measure, ruler, and distance measure tool - all in one. Whether you're measuring a room, calculating height, or checking distances, this is the only measuring app you’ll ever need. Your All-In-One Measuring Tool * Measure Distances in Real Time Use your camera to instantly measure length, width, height, and depth - perfect as a ruler measuring tape or height measure tool. * Quick Area Calculation Whether you're laying flooring or planning furniture placement, Measure it Now quickly calculates area for you. * Unit Conversion On the Fly Convert between inches, centimeters, meters, and more—no manual math required. * Edit and Fine-Tune Measurements Make your measuring tape results more accurate with simple adjustments. * Save & Share with Ease Save your measurements as images and share with friends, family, or clients. * Designed for Speed and Simplicity Whether you’re using it as a ruler app, measuring tool, or just a tape, everything works intuitively. Built For Everyone From homeowners to contractors, students to interior designers, Measure it Now is your pocket-sized solution for: * Measuring on the go * Using your iPhone as a tape measure * Quick home improvement planning * Professional measurements without physical tools WHY CHOOSE MEASURE IT NOW? ** Combines the power of a measuring app, digital ruler, and distance measuring tool ** Ideal for users seeking measurement tools without needing to carry a physical measuring tape ** Trusted by thousands for its accuracy and speed Download Measure it Now and revolutionize the way you measure! PERMISSIONS * Camera - To measure objects and spaces in real-time using augmented reality * Photos - To save your measurements as photos to the album SUBSCRIPTIONS You can subscribe to Measure it Now to get access to premium features, like unlimited savings and copies of your measurements, easily to be shared with everyone. Options: * 3-day free trial, then renews weekly for $5.99 * Link to Terms of Use: https://measureitnowapp.com/terms.html * Link to Privacy Policy: https://measureitnowapp.com/privacy.html

Screenshots

EasyMeasure4 screens
Measure it Now4 screens

Verdict

The call

The clearest difference is rating: EasyMeasure at 4.2 against Measure it Now's 3.0. EasyMeasure also leads on ratings volume (6.1K vs 8) and review sentiment (67% vs 50%). Measure it Now's advantage is ads (none vs shown) and update cadence (every 4 weeks vs every 3 months). On price, in-app purchases, monetization model and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. EasyMeasure sells 10 one-off in-app purchases and Measure it Now sells 1 in-app purchase, starting at $5.99 per 7 days. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

EasyMeasure holds the better App Store score, 4.2 against 3.0. That said, the two scores are not equally well evidenced: EasyMeasure has 6.1K ratings behind it against 8, so its average is the more settled of the two. Written reviews point the same way: 67% of EasyMeasure's written reviews are positive against 50% of Measure it Now's.

UpkeepUpdate frequency

EasyMeasure ships an update every 3 months, Measure it Now every 4 weeks. The most recent releases landed on November 6, 2026 and November 4, 2026 respectively.

Scorecard6 real differences · 4 level
EasyMeasure versus Measure it Now: the parameters behind the verdict, then further details
ParameterEasyMeasureMeasure it Now
PriceFreeFree
Rating4.2 (6.1K ratings) — better3.0 (8 ratings)
Positive reviews67.4% of reviews — better50.0% of reviews
Number of ratings6.1K — better8
Update frequencyEvery 3 monthsEvery 4 weeks — better
AdsYesNo — better
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS12.0 — better17.0
Further details — not scored
Size28 MB96 MB
Age rating4+4+
DeveloperCaramba App DevelopmentEast End Technologies Ltd.

Customer experience

EasyMeasure

All ratings6,137 ratings
Positive80.3%
Neutral7.1%
Negative12.5%
Written reviews524 reviews
Positive67.4%
Neutral7.4%
Negative25.2%

Measure it Now

All ratings8 ratings
Positive50.0%
Neutral0.0%
Negative50.0%
Written reviews2 reviews
Positive50.0%
Neutral0.0%
Negative50.0%

Bugs and requests

EasyMeasure

Reported bugs

4 issues
  • Measurements are way off or inconsistent
  • App crashes or freezes frequently
  • Calibration process doesn't work properly
  • Paid upgrade features not functioning as expected

Requested features

5 requests
  • Improved accuracy for longer distances
  • Add metric unit support
  • Provide more detailed instructions or tutorials
  • Allow measuring from photos/images
  • Improve user interface and navigation

Measure it Now

Not enough reviews yet to summarise bugs or requests.

In-app purchases

10 purchases

EasyMeasure

One-time10
  • Height Measurements$0.99
  • EasyMeasure Width$1.99
  • EasyMeasure Upgrade$2.99
Show 7 more
  • EasyMeasure Upgrade$3.99
  • Height/Width Measurements$3.99
  • EasyMeasure Ads and Width$4.99
  • EasyMeasure No Ads$6.99
  • EasyMeasure Ads and Height$10.99
  • EasyMeasure Complete$14.99
  • EasyMeasure Complete$17.99
1 purchases

Measure it Now

Subscriptions1
  • Save measurements and remove ads3 Days trial$5.997 Days

Questions

Is EasyMeasure free?
EasyMeasure is free to download, with in-app purchases available.
Is Measure it Now free?
Measure it Now is free to download, with in-app purchases available.
Which has better reviews, EasyMeasure or Measure it Now?
EasyMeasure is rated higher. EasyMeasure averages 4.2 out of 5 from 6.1K ratings, while Measure it Now averages 3.0 from 8 ratings.
Do EasyMeasure or Measure it Now have ads?
EasyMeasure shows ads; Measure it Now does not.
Which is updated more often, EasyMeasure or Measure it Now?
EasyMeasure ships an update every 3 months, and Measure it Now every 4 weeks. Most recently, EasyMeasure was updated on November 6, 2026 and Measure it Now on November 4, 2026.

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