EasyMeasure vs Measure it Now
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
EasyMeasure
Measure distances, heights, and widths of objects using your device's camera. This app utilizes augmented reality and your device's tilt angle to provide on-screen measurements. It's intuitive for various uses, from measuring buildings to aiding in golf.
- Measure distance, height, and width
- Augmented Reality (AR) support
- 3D camera overlay grid
- Share results via email/social media
- Calibrate for accuracy
- Metric and Imperial units
- Flashlight for low-light measurements
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"Great app. Fun and easy to use!" EasyMeasure® shows the distance to objects seen through the camera lens of your iPhone or iPad. Simply aim your iPhone/iPad to any object in your surroundings, and EasyMeasure displays the distance towards that object on top of the camera image. With its amazing 3D camera overlay grid, using EasyMeasure is very intuitive and easy! Find out how far it is towards that boat at the other side of the lake. Measure how tall buildings are. Use the app as a golf-aid. Measure your friend's height. The possibilities are endless! How does it work? EasyMeasure uses the height of the camera lens (determined automatically by AR if your device supports that) and its tilt angle to calculate the distance to the object. A comprehensive animated tutorial on how to use EasyMeasure is included. Features -User friendly interface with Retina Display Graphics and 3D engine -Supports Augmented Reality (AR) to make measurements even easier! -Measures distance. Can be updated to measure the height and width of objects! -Share your results by email, Facebook or Twitter! -Includes the possibility to calibrate your iPhone/iPad for most accurate results! -Displays accuracy of measurement -Make a snapshot of the image with the distance and store it in the photo album for later use. -Supports Metric and Imperial units. -Animated tutorial to explain the measurement procedure. -"Dynamic Photos": Analyze and adapt measurements after photo is taken (Upgraded version)! -Switch on flashlight for measurements in the dark -Slick icon and user friendly interface designed by Dan Taylr http://dantaylr.com MORE INFORMATION: https://www.caramba-apps.com/easymeasure NOTE: Measurements taken with EasyMeasure are not as accurate as measurements taken with standard tools. Do not use EasyMeasure for construction or other uses where inaccurate measurements could cause personal injury or property damage.
Measure it Now
Transform your phone into a versatile digital measuring tool. Accurately measure distances, calculate areas, and convert units using your camera. Save and share your measurements easily.
- Measure distances in real-time with camera
- Calculate area quickly
- On-the-fly unit conversion
- Edit and fine-tune measurements
- Save and share measurements
- Intuitive ruler and tape measure functionality
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Measure it Now – The Ultimate Measurement App for iPhone Looking for a powerful, accurate, and easy-to-use measurement app for iPhone? With Measure it Now, your phone becomes a smart digital tape measure, ruler, and distance measure tool - all in one. Whether you're measuring a room, calculating height, or checking distances, this is the only measuring app you’ll ever need. Your All-In-One Measuring Tool * Measure Distances in Real Time Use your camera to instantly measure length, width, height, and depth - perfect as a ruler measuring tape or height measure tool. * Quick Area Calculation Whether you're laying flooring or planning furniture placement, Measure it Now quickly calculates area for you. * Unit Conversion On the Fly Convert between inches, centimeters, meters, and more—no manual math required. * Edit and Fine-Tune Measurements Make your measuring tape results more accurate with simple adjustments. * Save & Share with Ease Save your measurements as images and share with friends, family, or clients. * Designed for Speed and Simplicity Whether you’re using it as a ruler app, measuring tool, or just a tape, everything works intuitively. Built For Everyone From homeowners to contractors, students to interior designers, Measure it Now is your pocket-sized solution for: * Measuring on the go * Using your iPhone as a tape measure * Quick home improvement planning * Professional measurements without physical tools WHY CHOOSE MEASURE IT NOW? ** Combines the power of a measuring app, digital ruler, and distance measuring tool ** Ideal for users seeking measurement tools without needing to carry a physical measuring tape ** Trusted by thousands for its accuracy and speed Download Measure it Now and revolutionize the way you measure! PERMISSIONS * Camera - To measure objects and spaces in real-time using augmented reality * Photos - To save your measurements as photos to the album SUBSCRIPTIONS You can subscribe to Measure it Now to get access to premium features, like unlimited savings and copies of your measurements, easily to be shared with everyone. Options: * 3-day free trial, then renews weekly for $5.99 * Link to Terms of Use: https://measureitnowapp.com/terms.html * Link to Privacy Policy: https://measureitnowapp.com/privacy.html
Screenshots
Verdict
The clearest difference is rating: EasyMeasure at 4.2 against Measure it Now's 3.0. EasyMeasure also leads on ratings volume (6.1K vs 8) and review sentiment (67% vs 50%). Measure it Now's advantage is ads (none vs shown) and update cadence (every 4 weeks vs every 3 months). On price, in-app purchases, monetization model and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. EasyMeasure sells 10 one-off in-app purchases and Measure it Now sells 1 in-app purchase, starting at $5.99 per 7 days. Whichever you choose, the download price is not the number that matters.
EasyMeasure holds the better App Store score, 4.2 against 3.0. That said, the two scores are not equally well evidenced: EasyMeasure has 6.1K ratings behind it against 8, so its average is the more settled of the two. Written reviews point the same way: 67% of EasyMeasure's written reviews are positive against 50% of Measure it Now's.
EasyMeasure ships an update every 3 months, Measure it Now every 4 weeks. The most recent releases landed on November 6, 2026 and November 4, 2026 respectively.
| Parameter | EasyMeasure | Measure it Now |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (6.1K ratings) — better | 3.0 (8 ratings) |
| Positive reviews | 67.4% of reviews — better | 50.0% of reviews |
| Number of ratings | 6.1K — better | 8 |
| Update frequency | Every 3 months | Every 4 weeks — better |
| Ads | Yes | No — better |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 12.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 28 MB | 96 MB |
| Age rating | 4+ | 4+ |
| Developer | Caramba App Development | East End Technologies Ltd. |
Customer experience
EasyMeasure
Measure it Now
Bugs and requests
EasyMeasure
Reported bugs
4 issues- Measurements are way off or inconsistent
- App crashes or freezes frequently
- Calibration process doesn't work properly
- Paid upgrade features not functioning as expected
Requested features
5 requests- Improved accuracy for longer distances
- Add metric unit support
- Provide more detailed instructions or tutorials
- Allow measuring from photos/images
- Improve user interface and navigation
Measure it Now
Not enough reviews yet to summarise bugs or requests.
In-app purchases
EasyMeasure
- Height Measurements$0.99
- EasyMeasure Width$1.99
- EasyMeasure Upgrade$2.99
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- EasyMeasure Upgrade$3.99
- Height/Width Measurements$3.99
- EasyMeasure Ads and Width$4.99
- EasyMeasure No Ads$6.99
- EasyMeasure Ads and Height$10.99
- EasyMeasure Complete$14.99
- EasyMeasure Complete$17.99
Measure it Now
- Save measurements and remove ads3 Days trial$5.997 Days
Questions
Is EasyMeasure free?
Is Measure it Now free?
Which has better reviews, EasyMeasure or Measure it Now?
Do EasyMeasure or Measure it Now have ads?
Which is updated more often, EasyMeasure or Measure it Now?
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