SelBuk vs ZEISS Briefcase
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SelBuk
Manage inventory, create invoices, and track sales on your iPhone or iPad, even offline. Ideal for businesses on the go, offering features like client routes, multi-user access, and cloud syncing.
- Invoicing and Billing
- Inventory Management
- Client Routes and Tracking (iPad)
- Multi-User Access
- Cloud Sync and Web Access
- Customizable Reports
- Offline Operation
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The most complete solution to carry a catalog and do sales on iPhone or iPad even when no Internet is available Ideal for any growing business that operates on the go! Whether it's a customer visit or a trade show to sell / buy or any sales operations requiring the sales force to be out on the field. Featured functions • Invoicing • Billing • Inventory • Client’s routes including maps and tracking (iPad only) • Multiple user’s access levels • Multiple warehouses • Multiple discount structures • Multiple products price list • Multiple ways of product’s search • On sale and discontinued products • 8 Custom fields for additional specs • API to integrate with other platforms Ability to have on hand • Schedule customer’s visits • Product’s catalog • Inventory • Coming or in-production units • Price lists • Customers info & sales records • Providers info & purchases records Ability to: • Create/Send Quotes, Orders, Invoices • Create purchase orders • Generate multiple reports • Collect payments • Manage expenses • Sync with cloud server and other devices Reports • Inventory • Sales • Routes • Payments • Unpaid invoices / Statements • Tax Collected • Expenses Quick Search • Customers • Products • Estimates • Orders and/or invoices • Suppliers Customization • Login Access • Inventory • Products • Catalog • Currency format • Taxes • Discount structures • Sales Orders • Custom quantities • Invoices • Sales reports • Inventory reports Cloud Service: • Web based version • Database integration between devices. • Real time sync. • Transactions recognition per device • Web based access connected directly to the database. • Full backup program. • Lifetime upgrades and email support. • 24/7/365 server access availability. • Transactions recognition per user Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
ZEISS Briefcase
This app assists sales representatives in creating dynamic customer presentations for optical products and business solutions. It provides up-to-date information, interactive visuals, and business calculators to showcase benefits and impact.
- Dynamic customer presentations
- Visualize lens products and equipment
- Interactive and video-supported explanations
- Business calculators for impact analysis
- Access to up-to-date information
- Plan and prepare customer visits
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This app helps you to stage dynamic presentations to customers of ZEISS Vision Care. It supports you in visualising and explaining lens products, diagnostic tools & equipment’s and business solutions offered by ZEISS Vision Care. It is a simple and easy to use tool that · helps you work with always up-to-date information · allows you to present all supported materials with ease and share them with customers easily and instantly · let’s you present and explain complex topics with highly interactive and video-supported presentations · supports you to explain wearer & practice benefits · helps you to showcase the impact on your customer’s business with easy to use business calculators · gives you access to a vast library of information with no need to carry around heavy files and folders · helps you to plan & prepare customer visits · allows you to share feedback on all available materials and make annotations to all used materials · helps you to keep track of your performance
Verdict
The clearest difference is rating: ZEISS Briefcase at 5.0 against SelBuk's 4.5. ZEISS Briefcase also leads on in-app purchases (none vs 2). SelBuk's advantage is ratings volume (71 vs 2). On price, update cadence, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. SelBuk sells 2 in-app purchases, starting at $2.99 per month. ZEISS Briefcase asks for nothing beyond the download.
ZEISS Briefcase holds the better App Store score, 5.0 against 4.5. That said, the two scores are not equally well evidenced: SelBuk has 71 ratings behind it against 2, so its average is the more settled of the two.
SelBuk ships an update every 4 months, ZEISS Briefcase every 6 months. The most recent releases landed on October 24, 2026 and October 11, 2026 respectively.
| Parameter | SelBuk | ZEISS Briefcase |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (71 ratings) | 5.0 (2 ratings) — better |
| Positive reviews | 74.6% of reviews | — |
| Number of ratings | 71 — better | 2 |
| Update frequency | Every 4 months — better | Every 6 months |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPad | iPad |
| Requires iOS | 15.0 | 14.0 — better |
| Further details — not scored | ||
| Size | 48 MB | 121 MB |
| Age rating | 4+ | 4+ |
| Developer | Crafty Apps | bigtincan mobile pty ltd |
Customer experience
SelBuk
ZEISS Briefcase
Bugs and requests
SelBuk
Reported bugs
10 issues- Application closes unexpectedly
- Does not allow orders or sales with product bonuses
- Errors in the interface
- Does not allow synchronizing orders
- Login issues, email not recognized
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- Data is deleted
- Automatic backups are empty
- Application closes when entering payments
- Application closes when viewing sales reports
- Application logs out when iPad is idle
Requested features
10 requests- More than one photo per product
- Higher product limit in free version
- Ability to create master inventory for provider
- More options for reports and organization
- Customizable invoices
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- Ability to add picture as signature
- Add serial numbers for equipment
- Ability to add daily sales and apply immediate discounts
- Add formulas or calculate cost vs profit in reports
- More flexibility for custom work in invoicing
ZEISS Briefcase
Not enough reviews yet to summarise bugs or requests.
In-app purchases
SelBuk
- SelBuk Basic Monthly$2.991 Month
- SelBuk Basic Anual$29.991 Year
ZEISS Briefcase
No in-app purchases









