The Standard vs Sixth Tone

OVERVIEW The Standard is Hong Kong's biggest circulation free English daily newspaper. It has evolved into a powerful, influential medium in Hong Kong with a diverse audience and a broad reach since becoming a free newspaper in September 2007. The paper is distributed Monday through Friday throughout Hong Kong. Editorial quality, integrity and fairness remain guiding principles, with a diverse range of news and features presented in a bold tabloid format. The Standard is also available across different media. From the paper format to the latest digital format included website (www.thestandard.com.hk), apps and social media platforms, delivers the most updates news to readers round the clock, all at no cost. Market Positioning * The Standard is the "First Free English Daily Newspaper in Hong Kong". * News sections present the latest Local, Business, China, World, Entertainment and Sports events, while the Arts & Lifestyle section cover a wide range of topics. Functions and Features for this App 1. Push notifications for breaking news stories 2. Connect the App to your social networks to share the news 3. Support for dynamic text. The app will respect the font size in your device settings so you can increase or decrease the story text size as suits your preference 4. Print Ad in newspaper also available in the App ADDRESS The Standard Sing Tao News Corporation Building, 7 Chun Cheong Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, New Territories, Hong Kong Tel: (852) 2798 2323 Fax: (852) 2305 1765 For Advertising Enquiries, please call our Advertising Hotline (852) 3181 3311 or Fax your request to (852) 2758 3579.

The Sixth Tone app brings you people-focused news, features, commentaries, and visual storytelling about contemporary China. Main features of the app: Daily Tones are daily news and highlights from across China. News are timely reports on issues and events from across China. Drawing from a vast range of sources, these articles provide insights into the significance of each issue in a wider context. Features are articles that cut to the core of contemporary China. In-depth, informed, and carefully crafted, every piece is carried by the voices of the story’s participants. Voices & Opinion are contributions from individuals with unique perspectives to share. Hear from everyone, from experts and commentators to those whose voices are rarely heard. Multimedia are visual stories that get up close and personal with contemporary China. A mix of short videos, documentaries, photography, and data visualization. Sixth Tone × features translations, cross-publications, and collaborative projects from Sixth Tone’s external partners. Special Projects showcase the collaborative efforts of Sixth Tone’s newsroom on diverse topics. Q & A features in-depth interviews with the minds and makers shaping today’s China. Your questions, answered. Announcements are the latest news about Sixth Tone as well as its events, projects, and other initiatives.