Spielwarenmesse® vs Ambiente Navigator
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Spielwarenmesse®
Plan your trade fair visit with this free digital tool. Discover exhibitors, special areas, and lecture programs. Create a personalized profile for networking and access industry news on the go.
- Free trade fair planning
- Exhibitor and program information
- Personalized user profiles
- Networking features
- QR code scanner for contacts
- Industry news and trends
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The Spielwarenmesse app offers the ultimate free planning tool for your trade fair visit, available at your fingertips. Combine the live fairground experience with all the benefits of a digital medium: Seamless Onboarding Select a visitor type that best fits your needs and you’ll be guided through carefully curated theme worlds, offering a unique experience and relevant content. You can easily add more topics and brands of interest at any time. Comprehensive Fair Information Access all details about Spielwarenmesse 2025. Find information about exhibitors, special areas, our lecture program, and much more. Personal Profile & Effortless Networking Create a profile and specify your interests for a personalized experience and enhanced Networking. When logged in, users with already booked e-tickets will see their tickets directly in the app. Additionally, the app's integrated QR code reader allows you to scan and save business contacts directly into your address book. Spirit of Play & Toy Market News Stay informed with the latest industry trends and expert insights through the Spirit of Play magazine, now available on the go. Additionally, explore Toy Market News to get up-to-date information on licenses, market trends, manufacturers, and key events in the toy industry.
Ambiente Navigator
This official guide for a major exhibition provides essential visitor information, including exhibitor and product searches, event schedules, and interactive fairground maps. It allows users to save favorites, take notes, and connect with other attendees, even offline.
- Exhibitor and product search
- Event schedules and personal calendar
- Interactive fairground floor plan
- Note-taking and photo addition
- Networking with attendees
- QR code scanning for contacts
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The Navigator-App is the official guide for visitors of Messe Frankfurt’s Ambiente exhibition. It contains all the official information of the organizer, even without an internet connection you will find information in the exhibitor search, events and fairground. The app offers the following features (Please note that some features might be deactivated temporarily): Exhibitors: search for companies and products, filter and sort functions available, also find contact persons ad exhibitor events. Add Photos and Notes to an exhibitor and share them. Fairground: floor plan with booth details. Find your favourites within the hall plan with the quick finder. Events: everything that’s happening during the show like special exhibits, conventions etc. Add them to your personal calendar or add them to your personal watchlist/favourites. Add Photos and Notes to an event and share them. News: with press releases and social-media-channels Favourites: your favourite companies and events at a glance, synchronize your favourite exhibitors from our online customer centre (requires Messe-Login) Connect!: Get in contact with further fair attendees. Filter for relevant new business partners and contact them directly. Scanner: scan functionality for QR-codes, scan QR-Codes on the visitor badges and import this data in your contacts The app menu allows you to customise your settings regarding the app tracking, find opening times and further information on travelling to Messe Frankfurt, as well as privacy policy and terms of use. The Navigator App is available for Apple-Products (iPhone, iPod touch, iPad) at the App Store as a free App. Please send your feedback to apps@messefrankfurt.com
Screenshots
Verdict
The clearest difference is review sentiment: Spielwarenmesse® at 90% against Ambiente Navigator's 28%. Spielwarenmesse® also leads on rating (5.0 vs 3.4) and ads (none vs shown). On price, ratings volume, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Spielwarenmesse® holds the better App Store score, 5.0 against 3.4. Both are backed by a comparable volume of ratings — 11 and 7 respectively. Written reviews point the same way: 90% of Spielwarenmesse®'s written reviews are positive against 28% of Ambiente Navigator's.
Spielwarenmesse® ships an update monthly, Ambiente Navigator every 2 months. The most recent releases landed on November 6, 2026 and November 1, 2026 respectively.
| Parameter | Spielwarenmesse® | Ambiente Navigator |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (11 ratings) — better | 3.4 (7 ratings) |
| Positive reviews | 90.2% of reviews — better | 28.0% of reviews |
| Number of ratings | 11 — better | 7 |
| Update frequency | Monthly — better | Every 2 months |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 17.7 | 16.6 — better |
| Further details — not scored | ||
| Size | 55 MB | 85 MB |
| Age rating | 4+ | 4+ |
| Developer | Spielwarenmesse eG | Messe Frankfurt GmbH |
Customer experience
Spielwarenmesse®
Ambiente Navigator
In-app purchases
Spielwarenmesse®
No in-app purchases
Ambiente Navigator
No in-app purchases
Questions
Is Spielwarenmesse® free?
Is Ambiente Navigator free?
Which has better reviews, Spielwarenmesse® or Ambiente Navigator?
Do Spielwarenmesse® or Ambiente Navigator have ads?
Which is updated more often, Spielwarenmesse® or Ambiente Navigator?
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