Exif Wizard vs PhotoMetaData
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Exif Wizard
This app allows photographers to view, edit, and manage EXIF data for their digital images. It supports native screen resolution, swipe gestures for navigation, and options to email photos while retaining EXIF data. Users can also upload images via FTP and create modified copies of photos with updated EXIF tags.
- View and edit EXIF data
- Email photos with retained EXIF
- FTP image upload
- Modify EXIF tags (Artist, Copyright, GPS)
- Native screen resolution support
- Swipe gestures for navigation
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Exif Wizard-Pro is an Exif reader for photographers who are serious about their digital images. - Work in native screen resolution, portrait & landscape, on your iPad. - Move through an album using left or right finger "swipe" gestures on the preview or zoomed-out full-size images - Ability to e-mail photos from within the app which retain their Exif data - Upload images via FTP (passive mode, which virtually every recent server supports) and select your upload directory via a graphical user interface. Send one image at a time, or let Exif Wizard-Pro upload an entire album for you with the touch of a button. - Create a copy of an existing photo with the option to add, modify, or delete some Exif tags (Artist, Copyright, ImageDescription, Software, and GPS Location). Copies are placed at the end of your Recents album (Camera Roll). (JPEG images only) ***iCloud Photo Library Users - In the event a photo you believe is in your iCloud Photo Library fails to load, please open Apple's built-in "Photos" app to verify its presence, then try Exif Wizard-Pro again. Note that it may take several seconds or more to download a photo. ***If you edit a photo in Apple's built-in Photos app, it may become inaccessible to Exif Wizard-Pro. Reverting to original should restore access. FTP security: Exif Wizard-Pro sends FTP data (including your password) unencrypted and, if you choose to store your password, saves it on your mobile device unencrypted. Therefore, you should NOT enter your main server password into Exif Wizard-Pro. If you have not done so already, set up an FTP account with limited access permissions. Consult your sources of technical support for further information. Expectations Management: The process of importing photos from your desktop, laptop, or stand-alone digital camera to your mobile device is controlled by Apple. Some image editing programs, social media sites, and image upload/storage services remove Exif data from photos. Thank you for your understanding. Notes: - Web photos can be stored in your Recents album (Camera Roll) with Exif information by touching and holding the photo, and then touching "Add to Photos" on the action sheet which will appear. - If you experience slow loading of photos for a selected album, go to the "Settings" app (from your home screen) and, in Exif Wizard-Pro's settings, scroll down and turn ON the "Fast Load" switch. *** If Exif Wizard-Pro is not displaying GPS/mapping information for photos you have taken with your iOS device, it may be because you did not enable geotagging when you first used the built-in Camera app. To grant permission now, from your home screen, touch Settings -> Privacy -> Location Services. Make sure the "Location Services" switch at the top of the screen is ON, then scroll down and turn on the switch next to "Camera." Keep in mind that if you enable geotagging, people you transmit your photos to may be able to determine the locations where those photos were taken using any number of mobile and desktop Exif applications.
PhotoMetaData
This app allows photographers to add metadata to their photos after a shooting session. Metadata can be standard or custom-defined and stored locally or in cloud storage. The metadata is saved in XMP files, compatible with image management software like Lightroom.
- Add custom photo metadata
- Utilize IPTC Core 1.1 standards
- Store metadata locally on iPad
- Sync metadata to cloud storage (iCloud)
- Generate XMP files for image managers
- Compatible with Lightroom
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PhotoMetaData is a very useful app for any professional or amateur photographer. It is used to enter the metadatas after the shooting session. The values of these metadatas are either those provided by the app and consistent with the IPTC Core 1.1 either those defined by the photographer himself, his agency or his client. Once filled these metadatas are stored locally on the iPad and if asked in a cloud storage such as iCloud. In this case they can be treated immediately by a remote authorized organization. The metadas are stored in a xmp file. Then every images manager software such as Lightroom is able to import them at the same time that the images themselves.
Screenshots
Verdict
The clearest difference is rating: Exif Wizard at 3.8 against PhotoMetaData's 2.5. Exif Wizard also leads on price ($1.99 vs $9.99) and review sentiment (56% vs 33%). PhotoMetaData's advantage is iOS requirement (14.0 vs 17.0). On update cadence, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Exif Wizard costs $1.99 and PhotoMetaData $9.99 up front. Neither carries in-app purchases, so what you see is what you pay.
Exif Wizard holds the better App Store score, 3.8 against 2.5. Both are backed by a comparable volume of ratings — 8 and 2 respectively. Written reviews point the same way: 56% of Exif Wizard's written reviews are positive against 33% of PhotoMetaData's.
Exif Wizard ships an update every 3 months, PhotoMetaData every 5 months. The most recent releases landed on October 28, 2026 and July 4, 2026 respectively.
| Parameter | Exif Wizard | PhotoMetaData |
|---|---|---|
| Price | $1.99 — better | $9.99 |
| Rating | 3.8 (8 ratings) — better | 2.5 (2 ratings) |
| Positive reviews | 56.3% of reviews — better | 33.3% of reviews |
| Number of ratings | 8 — better | 2 |
| Update frequency | Every 3 months — better | Every 5 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Paid | Paid |
| Best chart rank | #124 — better | — |
| Devices | iPhone, iPad | iPad, Mac |
| Requires iOS | 17.0 | 14.0 — better |
| Further details — not scored | ||
| Size | 2 MB | 6 MB |
| Age rating | 4+ | 4+ |
| Developer | homedatasheet.com, Inc. | DUSSAIX Pierre-Yves |
Customer experience
Exif Wizard
PhotoMetaData
In-app purchases
Exif Wizard
No in-app purchases
PhotoMetaData
No in-app purchases
Questions
Is Exif Wizard free?
Is PhotoMetaData free?
Which has better reviews, Exif Wizard or PhotoMetaData?
Do Exif Wizard or PhotoMetaData have ads?
Which is updated more often, Exif Wizard or PhotoMetaData?
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