SA Group Text Lite vs Multi Groups
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SA Group Text Lite
Efficiently send personalized group text messages by importing recipient data from Excel files. Create custom messages with dynamic fields for a personal touch. Supports various Excel formats and offers options for managing contacts and sending messages.
- Import group SMS from Excel
- Personalized messages with tags
- Create custom Excel templates
- Send messages to unlimited recipients
- Split large messages into multiple parts
- Preview messages before sending
- Supports Twilio and Nexmo for online SMS
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SA Group Text is the most efficient way to send group messages. You can add recipient names and phone numbers in an Excel file. You can enter static or personalized text messages right in the Excel spreadsheet. For example, if you enter “Hi {first name}, ...” in a message, the app will take the first name of the recipients and personalize the message, generating text such as “Hi David, …” , “Hi Michael, …”… You can use an Excel spreadsheet again without editing the spreadsheet on your computer. You can just pick an Excel file, type in a quick message and send it. It is similar to sending a message to a group. SA Group Text is also an easy way to send text messages to the contacts on your iPhone. Just pick groups or individual contacts, type in a static or personalized message and send it. Who uses SA Group Text ? 1) Small Businesses 2) Religious Groups 3) Retail 4) Nightlife - Bars & Nightclubs 5) Restaurants 6) Banks/Financial Institutions 7) Insurance Companies 8) Event Marketers (With hundreds (or even thousands) of people attending your events) 9) Traditional Media 10) Schools 11) Social Groups 12) Real Estate With SA Group Text you can : 1. Import group SMS from an Excel file via USB/WiFi/Email. 2. Create your own groups in an Excel spreadsheet and send messages to them. 3. Send unsent messages . If the app is terminated while sending group SMS, the sending task will be continued next time you launch the app.. 4. Insert tags ({nickname},{firstname},{lastname},{nickname},{company} etc) in your text message in order to create personalized messages. When you use this function, each message has a personal touch. For example: Dear {firstname}, Welcome to our dinner party. 5. Use MS Excel 2003 / 2007 / 2010 , OpenOffice.org , Apple Numbers or any other Excel-compatible applications to create your group text messages. Be sure to save as an Excel 97-2003 Workbook. 6. Export an Excel template , and use it to create your own Excel file. 7. Send SMS to as many recipients as you need within your Excel file 8. Limit the number of recipients per message. The app will split a large message into multiple separate messages. 9. Create a formatted Excel file easily. The file can contain only two columns : Mobile and Message. You can find more example spreadsheets on the app’s website. 10. Create flexible group SMS in your spreadsheet. For example “{family} Family – Practice Tomorrow at 5pm for little {kidname}!” becomes “David Family – Practice Tomorrow at 5pm for little Johnny!”. The names change over and over again. 11. Create contact groups, you can create in-app groups for Exchange contacts. 12. Choose contacts organized in groups, companies, job titles and cities. 13. Preview messages before sending them out. 14. Skip duplicated phone numbers and messages. 15. The lite version has ads. 16. Send online sms, supporting Twilio and Nexmo. IMPORTANT NOTE : Please check the setting of "Group Messaging" on the iPhone settings. If the option is available, set it to OFF (yes OFF) to be able to send to large groups. If it's on, the iPhone will try to send MMS instead of SMS and will fail to send to large groups. More detail and up-to-date help guides are available in samapp.com.
Multi Groups
Easily send text messages and emails to multiple contacts simultaneously. Create custom groups, schedule messages for later, and use pre-designed templates with your location.
- Create multiple contact groups
- Send group text messages and emails
- Schedule messages for future delivery
- Save and use message templates
- Attach photos and videos to emails
- Include current location in messages
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Multi Group allows you to instantly send text messages and e-mails to a group of contacts. You no longer have to pick each contact every time you want to send a text message or an e-mail to a group of people. Just create a group with the contacts you want and every time you want to send them a message do it with a single click! You can attach as many photos or videos as you want (e-mail), schedule messages to send in a later time, or even send a pre-designed template with your current location! it's all very quick & easy! Special Features: -Create multiple groups from your iPhone's contacts with a fast & handy address book manager. -Attach multiple photos & videos at unlimited length from your media library or just capture new ones and send them (for e-mail groups). -Create up to 60 scheduled messages for a specific time in the future! Choose the contacts, type the message, set the deployment time and forget about it! When the time comes the application will notify you to send the message. -Instead of typing the same message again & again, save it as a template and when you want to send it, just pick the template & send. -Add your current location (from the built in GPS - Address or MapLink) to the template. -Add a single or multiple phone numbers (text messages) or e-mails for each contact. -Designed for iPhone, iPad & iPod (Requires iOS 5.0 or greater). -Supports both portrait & Landscape orientations.
Screenshots
Verdict
The clearest difference is rating: Multi Groups at 4.2 against SA Group Text Lite's 3.5. Multi Groups also leads on ads (none vs shown) and monetization model (free vs ad-supported). SA Group Text Lite's advantage is update cadence (every 2 months vs every 78 months) and iOS requirement (11.0 vs 15.0). On price, ratings volume, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Multi Groups holds the better App Store score, 4.2 against 3.5. Both are backed by a comparable volume of ratings — 11 and 20 respectively. Written reviews point the same way: 66% of SA Group Text Lite's written reviews are positive against 76% of Multi Groups's.
SA Group Text Lite ships an update every 2 months, Multi Groups every 78 months. The most recent releases landed on September 19, 2026 and June 9, 2026 respectively.
| Parameter | SA Group Text Lite | Multi Groups |
|---|---|---|
| Price | Free | Free |
| Rating | 3.5 (11 ratings) | 4.2 (20 ratings) — better |
| Positive reviews | 65.6% of reviews | 76.5% of reviews — better |
| Number of ratings | 11 | 20 — better |
| Update frequency | Every 2 months — better | Every 78 months |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 11.0 — better | 15.0 |
| Further details — not scored | ||
| Size | 8 MB | 9 MB |
| Age rating | 4+ | 4+ |
| Developer | ShenZhen SamApp Technology Development Co., Ltd | Eran Katsav |
Customer experience
SA Group Text Lite
Multi Groups
In-app purchases
SA Group Text Lite
No in-app purchases
Multi Groups
No in-app purchases
Questions
Is SA Group Text Lite free?
Is Multi Groups free?
Which has better reviews, SA Group Text Lite or Multi Groups?
Do SA Group Text Lite or Multi Groups have ads?
Which is updated more often, SA Group Text Lite or Multi Groups?
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