bpost Mobile Postcard vs Coolblue
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
bpost Mobile Postcard
Create and send personalized physical postcards with photos or videos directly from your smartphone. Add custom text, stickers, and filters before sending them worldwide. A fun way to share memories and greetings.
- Send photo or video postcards
- Record or select video up to 60 seconds
- Add multiple photos
- Personalize with stickers, backgrounds, filters, and text
- Worldwide printing and shipping
- Easy to use interface
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With Mobile Postcard, you can send real personalised postcards featuring photos or a video from your smartphone or tablet. We print them and send them anywhere in the world. Celebrations, holidays or special occasions - what could be more fun than getting a personalised postcard from a friend, colleague or family member? It’s very easy to use! You’re all set in just a few taps. - Photo card or video card? Simply select the type of card you want to send. - Record a video or select one from the video library on your device. You can edit your video to make an even stronger emotional impact (maximum length 60 seconds). - Add one or more photos from your photo library. - Personalise with stickers or a special background, filter or text. - Tap your message - Fill out the name and address of your recipients. - Send! Your card is printed on high-quality paper in postcard format and sent to your recipients anywhere in the world.
Coolblue
Easily find and compare products, track orders, and get quick answers to your questions. Virtually place TVs in your room and find compatible accessories for your devices. Enjoy a seamless shopping experience with detailed product information and customer support.
- Virtual TV placement
- Accessory compatibility checker
- Package tracking
- Product comparison
- Product scanning in-store
- Order placement
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With the Coolblue App, you always have the best assortment for you at your fingertips and you can find what you're looking for super fast. This way, you know exactly where your order is, what the best product for you is, and where to get an answer to all your questions. With the Coolblue App, you can take care of the tasks at hand. • Place TVs in your room virtually: view TVs in their real size wherever you want, such as on a cabinet or on the wall. The app helps you make the right choice. • Suitable accessories for you: we check which accessories fit on your smartphone or tablet. You can choose screen protectors, chargers, and more from our assortment without any worries. • Easily track your package: open the app to know exactly where your order is or turn on notifications so that we can send you a message when your package is on its way. • Compare to your own iPhone: simply add your current iPhone to the comparison with a new smartphone and check the improvements in size, speed, camera, screen quality, and more. The best assortment for you Compare products, view specifications, and read all reviews. Made a choice? You can place your order right away. The right information for you Know exactly where your package is, easily register your return, and receive super-fast answers to all your questions. With the Coolblue App, you can take care of the tasks at hand. The best store experience Are you in the store? Scan products with the app and compare products yourself, view specifications, and read all reviews. Service with a smile We make the app a little better every day, but we need you for that! Do you have any questions or comments? Send an email to customerservice@coolblue.nl.
Screenshots
Verdict
The clearest difference is monetization model: Coolblue at free against bpost Mobile Postcard's free with in-app purchases. Coolblue also leads on review sentiment (53% vs 29%). On price, rating, ratings volume and update cadence there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.7 for bpost Mobile Postcard against 4.8 for Coolblue. Both are backed by a comparable volume of ratings — 335 and 444 respectively. Written reviews are what separate them: 29% of bpost Mobile Postcard's written reviews are positive against 53% of Coolblue's.
bpost Mobile Postcard ships an update every 3 weeks, Coolblue every 2 weeks. The most recent releases landed on September 20, 2026 and September 22, 2026 respectively.
| Parameter | bpost Mobile Postcard | Coolblue |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (335 ratings) | 4.8 (444 ratings) — better |
| Positive reviews | 29.4% of reviews | 53.3% of reviews — better |
| Number of ratings | 335 | 444 — better |
| Update frequency | Every 3 weeks | Every 2 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 16 — better |
| Further details — not scored | ||
| Size | 78 MB | 164 MB |
| Age rating | 4+ | 4+ |
| Developer | bpost | Coolblue |
Customer experience
bpost Mobile Postcard
Coolblue
In-app purchases
bpost Mobile Postcard
No in-app purchases
Coolblue
No in-app purchases









