Mumsnet vs VERO
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Mumsnet
Connect with a large community of parents for advice, support, and discussions on childrearing and life's challenges. Access a wealth of shared experiences and practical tips from fellow users anytime, anywhere.
- Parenting advice and tips
- Community support forum
- Real-world dilemma discussions
- Childrearing guidance
- Virtual support network
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Mumsnet is the UK’s most popular website for parents. Be part of the conversation as it happens, no matter where you are or what time it is, with our app. Whether you're after tried and tested childrearing tips, straight-talking advice on real-world dilemmas or some virtual support when life gets overwhelming, you’ll find people ready and willing to help out: between them, there’s nothing Mumsnetters don’t have covered. As one user says: "It's like having a thousand extra sisters you never knew you needed."
VERO
Connect authentically with friends and family on a social platform free from ads and algorithms. Share your passions, from music and movies to books and places, in a chronological feed. Create dedicated spaces for communities and engage in live audio and chat.
- Ad-free chronological feed
- Share music, movies, books, and places
- Customizable profile 'Sleeve'
- Community Rooms with live audio
- Chronological chat and calls
- Discovery feature for niche communities
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Ad-free social, built for authentic connection. VERO is a place to share what you love with the people who matter to you. SHARE WHAT YOU LOVE Share the music you're playing, the movie you can't stop thinking about, the book on your nightstand and the place you found last weekend, alongside your photos and video, links, games and apps. Write an Introduction post to recommend someone your community should know. - Each post goes to the people you choose, from close friends to acquaintances and followers - Your feed stays in chronological order, so you see what people share in the order they share it - Add photos, video and posts to your Story - Choose Light, Dark or Blurred in Appearance YOUR SLEEVE™ Your posts live on your profile. Your Sleeve is where you choose what to share beyond them: your world in one shareable link. - Make it unmistakably yours with a wallpaper of your own - Spotlight your favorite profiles and your recent posts - Host multiple Community Rooms - Earn through your Sleeve with a Shop, or a Premium Channel with subscriber-only product drops, exclusive content and special access COMMUNITY ROOMS Community Rooms bring your people together. Each room has chat and live audio, with hosts and listeners, and can be open to all or for subscribing members only. Invite people in from your Story, and find live rooms in Discovery, your Stories and your chats. FIND PEOPLE WHO LOVE WHAT YOU LOVE - The profile images on a post show who else has shared the same thing, and what they said about it - Discover another creator's Sleeve through Suggestions in your navigation - Search shows what's popular in music, movies, TV, books, games, apps and places DISCOVERY Discovery is where communities form around the things you love. Add a Discovery Tag like 'Street' or '35mm' to a photo and it appears in that community. You start as a Newcomer, and as people vouch for you, you become a Member. When you vouch for someone whose work inspires you, you help them get seen. CHAT AND CALLS Chat is where you keep the conversation alive. - Message by text or voice note, one to one or in a group - React to messages, and reply in threads or to a specific message - Pin the people, groups and rooms you talk to most - Sort chats by individual, unread, groups, Community Rooms and requests - Call people you're connected with by video or audio SUBSCRIPTION INFORMATION If you subscribe to a Premium Channel through Apple, payment will be charged to your Apple ID account at confirmation of purchase. Subscriptions automatically renew unless auto-renew is turned off at least 24 hours before the end of the current period. Your account will be charged for renewal within 24 hours prior to the end of the current period at the rate of the selected plan. You can manage subscriptions and turn off auto-renewal in Account Settings after purchase. Terms of Use (EULA): https://vero.co/terms-of-use Privacy Policy: https://vero.co/privacy-policy
Screenshots
Verdict
The clearest difference is rating: Mumsnet at 4.7 against VERO's 4.2. Mumsnet also leads on in-app purchases (none vs 3). VERO's advantage is ads (none vs shown) and ratings volume (1.5K vs 11). On price, review sentiment, update cadence and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. VERO sells 3 in-app purchases, starting at $1.99 per month. Mumsnet asks for nothing beyond the download.
Mumsnet holds the better App Store score, 4.7 against 4.2. That said, the two scores are not equally well evidenced: VERO has 1.5K ratings behind it against 11, so its average is the more settled of the two. Written reviews complicate that: 54% of Mumsnet's written reviews are positive against 60% of VERO's, so the app with the better star average is not the one people write more warmly about.
Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on November 6, 2026 and November 8, 2026 respectively.
| Parameter | Mumsnet | VERO |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (11 ratings) — better | 4.2 (1.5K ratings) |
| Positive reviews | 54.2% of reviews | 59.9% of reviews — better |
| Number of ratings | 11 | 1.5K — better |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Ads | Yes | No — better |
| In-app purchases | No — better | Yes |
| Monetization | Ad-supported | Free — better |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 17.0 — better | 17.6 |
| Further details — not scored | ||
| Size | 49 MB | 661 MB |
| Age rating | 17+ | 17+ |
| Developer | Mumsnet Ltd | Vero Labs Inc |
Customer experience
Mumsnet
VERO
User reviews
Mumsnet
From 11 App Store ratingsWhat we love
- 👍 Great advice and information
- 👍 Helpful community support
- 👍 Simple and intuitive UI
- 👍 Fast and smooth performance
- 👍 User-friendly navigation
Room to improve
- 😠 Frequent ads redirecting to Amazon
- 😠 Unusable due to animated ads
- 😠 App is sluggish
- 😠 Filled with bullies and trolls
- 😠 Nasty site with abuse and hate
VERO
From 1.5K App Store ratingsWhat we love
- 👍 No ads or algorithms
- 🚀 Great for photographers and creatives
- 💡 Unique features like music/book sharing
- 👍 Friendly community
- 🔒 Respects user privacy
Room to improve
- 🐛 Stability and performance issues
- 🔍 Difficulty discovering new content and users
- 🤔 Confusing connection/follower system
- 🙁 Lack of user growth and engagement
Bugs and requests
Mumsnet
Reported bugs
8 issues- App crashes frequently
- App won't open after update
- Posts disappear when trying to create username
- Latest upgrade makes paragraphs unreadable
- Quotes are not separated or are indented awkwardly
Show 3 moreShow fewer
- End of posts are truncated
- App causes iPhone to crash requiring restart
- App no longer works on wifi
Requested features
7 requests- Dark mode option
- Make app accessible with screen readers
- Add private message function
- Add push notifications
- Add a 'Like' or 'Vote Up' button
Show 2 moreShow fewer
- Ability to access original poster's comments easily
- Open links within the app
VERO
Reported bugs
3 issues- Frequent crashes and loading issues
- Unreliable verification code delivery
- Inconsistent behavior across devices
Requested features
4 requests- Add text-only post option
- Improve search and discovery
- Introduce stories or similar feature
- Expand to more platforms (web, iPad)
In-app purchases
Mumsnet
No in-app purchases
VERO
- UTRB Monthly$1.991 Month
- Thunder Jackson Monthly$2.991 Month
- Monthly Creator Subscription$4.991 Month









