Comparison

uValue vs Morgan Stanley Research

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

uValue

This app provides tools for corporate valuation using established financial models like WACC, APV, DGM, and ROV. It includes calculators for bonds, annuities, and cost of capital, with educational pop-ups and a companion mini-textbook.

Highlights
  • WACC valuation model
  • APV valuation model
  • Dividend Growth Model
  • Real Option Valuation
  • Bond and annuity calculators
  • Cost of capital calculation
  • Educational pop-up explanations
Features
Read full description

Developed by two professors from leading US business schools, uValue is a corporate valuation app. The app helps you value businesses using conceptually rigorous, yet practical and widely-used tools. You can value firms using the ‘weighted average cost of capital’ (WACC, or 'cost of capital') approach, the ‘adjusted present value’ (APV) approach, the ‘dividend growth model’ (DGM), or real option valuation (ROV) techniques. The app also includes a set of calculators to value bonds, annuities and perpetuities, as well as calculate cost of capital, forecast exchange rates, lever/unlever betas, and so forth. It was jointly created by Professor Aswath Damodaran at the Stern School of Business and Professor Anant Sundaram at the Tuck School of Business at Dartmouth, two academics with extensive teaching, advising, consulting, and research experience on business valuation. The app is free. We want anyone who is keen to do a good valuation, anywhere, to have access to self-contained, fully-functional tools to do so. Time and again, we see that poor investment decisions start with poor valuations. Consequently, uValue is fundamentally educational in its intent — it comes with three important features: pop-up boxes that define and explain every input or concept, a uValue Companion that is a mini-textbook on valuation, and links to a data set that give you industry data benchmarks. uValue presumes basic familiarity with financial statements. With the WACC and the APV models, you can also choose between 'Detailed' or 'Simple' versions. You do have to agree to a disclaimer within the app before you can use it. We hope you have fun with uValue, and enjoy using it!

About

Morgan Stanley Research

Access curated financial research and insights from a leading global financial services firm. Discover important topics, personalize your feed, and connect with analysts for data-driven investment decisions.

Highlights
  • Morning Summary of key topics
  • Featured research debates
  • Personalized content feed
  • Virtual assistant for data retrieval
  • Analyst 1:1 chat connection
  • Save and share research content
  • Synchronized desktop and mobile experience
Features
Read full description

This app is for institutional clients of Morgan Stanley with valid Research entitlements. At Morgan Stanley Research, we lead with exceptional ideas. Our clients tells us it can be challenging to filter the signal from the noise. Following the redesign of our desktop portal, we have redesigned our research app to improve your mobile experience and make it easier to discover content that matters to you. Key Features of the new App • Our Morning Summary showcases the day's most important topics • Stay aware of ‘must-read’ debates via our Featured research • Access My Feed, content curated based on your personal preferences • Easily Follow new interests or edit your subscriptions • AskResearch, our virtual assistant, helps you find key data points easily and connects you directly with an Analyst in a 1:1 chat conversation • Save & share research that matters to you (including our popular podcasts and videos) • Our synchronised experience across desktop and mobile allows you to stay informed on the channel of your choice Our objective at Morgan Stanley Research is to help you generate alpha. Our research leverages our globally integrated platform of talented analysts, strategists, and economists as well as our unique collaborative culture. We hope our new mobile app makes it easier to find the content you need to support your investment decisions.

Screenshots

Morgan Stanley Research4 screens

Verdict

The call

The clearest difference is review sentiment: uValue at 89% against Morgan Stanley Research's 40%. uValue also leads on rating (5.0 vs 4.6) and iOS requirement (13.0 vs 15.6). Morgan Stanley Research's advantage is device support (3 vs 1). On price, ratings volume, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

uValue holds the better App Store score, 5.0 against 4.6. Both are backed by a comparable volume of ratings — 12 and 14 respectively. Written reviews point the same way: 89% of uValue's written reviews are positive against 40% of Morgan Stanley Research's.

UpkeepUpdate frequency

uValue ships an update every 3 months, Morgan Stanley Research every 4 months. Both last shipped on October 23, 2026.

Scorecard4 real differences · 6 level
uValue versus Morgan Stanley Research: the parameters behind the verdict, then further details
ParameteruValueMorgan Stanley Research
PriceFreeFree
Rating5.0 (12 ratings) — better4.6 (14 ratings)
Positive reviews89.5% of reviews — better40.0% of reviews
Number of ratings1214 — better
Update frequencyEvery 3 months — betterEvery 4 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPadiPhone, iPad, iPod — better
Requires iOS13.0 — better15.6
Further details — not scored
Size6 MB30 MB
Age rating4+4+
DeveloperDamodaran & SundaramMorgan Stanley

Customer experience

uValue

All ratings12 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews19 reviews
Positive89.5%
Neutral10.5%
Negative0.0%

Morgan Stanley Research

All ratings14 ratings
Positive85.7%
Neutral7.1%
Negative7.1%
Written reviews5 reviews
Positive40.0%
Neutral20.0%
Negative40.0%

In-app purchases

None

uValue

No in-app purchases

None

Morgan Stanley Research

No in-app purchases

Questions

Is uValue free?
uValue is free to download, with no in-app purchases.
Is Morgan Stanley Research free?
Morgan Stanley Research is free to download, with no in-app purchases.
Which has better reviews, uValue or Morgan Stanley Research?
uValue is rated higher. uValue averages 5.0 out of 5 from 12 ratings, while Morgan Stanley Research averages 4.6 from 14 ratings.
Do uValue or Morgan Stanley Research have ads?
Neither uValue nor Morgan Stanley Research shows ads.
Which is updated more often, uValue or Morgan Stanley Research?
uValue ships an update every 3 months, and Morgan Stanley Research every 4 months. Most recently, uValue was updated on October 23, 2026 and Morgan Stanley Research on October 23, 2026.

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