Comparison

First Phrases Lite vs Custom Boards Elite

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

First Phrases Lite

This app helps toddlers and children learning basic English phrases to develop language skills. It uses interactive animations and audio to teach verb-noun combinations, encouraging both listening and speaking practice.

Highlights
  • Interactive animations
  • Audio and visual learning
  • Record and playback speech
  • Verb + noun phrase practice
  • Speech therapy support
  • Early literacy development
Features
Read full description

This interactive, beautifully illustrated and animated app for the iPad, iPhone and Mac is perfect for the toddler or speech-delayed child who is learning how to put two-three words together or any child who is learning basic English phrases. Developed by an experienced speech-language pathologist, this app provides many opportunities to both hear (receptive), see, and say/record (expressive) 10 different verb + noun combinations, such as: eat the carrot, drive the train, close the door, drink the juice, sleep on the bed, turn on the light, and more. A delightful cat performs them, with 28 possible animation combinations. It is also a great way to teach the article “the” in a meaningful phrase context. **For more verb and character choices, we suggest upgrading to the full version of this app. First Phrases Lite includes user settings for 1 child and 1 guest player. Only one user can keep data. Hamaguchi Apps is dedicated to the mission of bringing high-quality apps to the general public and professionals for affordable prices. We do not have subscriptions for our apps--you download them and they are yours. How you play: Tell the cat what to do! By touching the illustrated parts of the phrases in order (verb+ object forms: “eat the carrot”) the child hears the pre-recorded spoken phrase modeled. The user has the option to repeat this action once, twice or three times in the settings for maximum auditory input. The child then watches an animation of the cat performing the command to help the child associate the words and their meaning. Now it’s the child’s turn to say it and tell the cat what to do! Touch the microphone and record, listen again, and watch the animal follow your direction. Use the optional visual support by tapping on the shapes above the microphone. An adult can score the parts of the phrases. All correct? The cat gives a thumbs up and we hear a praise phrase such as "Awesome!". Tap on End Session to see the data and replay any missed items. This format is especially powerful for children with speech delays and autism spectrum disorders who need strong visual support with as little background clutter as possible, and for use in speech therapy sessions. The format also is a terrific way to support early literacy for left to right orientation, reading (with text on feature) and word boundaries. Options include text on/text off, recording feature on/off, presentation of the phrase in 3 segments (verb + the + object) or 2 segments (verb + the object). Developed by noted speech-language pathologist Patti Hamaguchi, who is the author of several books in the speech-language pathology field including, "Childhood Speech, Language & Listening Problems: What Every Parent Should Know". Patti is also the author or co-author of several standardized tests including the RESCA-E, the TAPS4, the ELCI and upcoming tests the RESCA-ELD, RESCA-A and the Hamaguchi Speech-Language Screening Test. PRIVACY POLICY: We do NOT collect personal data from our users and have no ads! Personal data regarding user performance on the tasks on this app are self-contained and not transmitted in any way to any third parties including us. It is on your device only. *Please contact our tech support at info@hamaguchiapps.com if you are experiencing any technical issues with our apps. We will always help you troubleshoot it and get back to you generally within one business day. To find out more about this app and our other upcoming projects, visit our website: www.hamaguchiapps.com

About

Custom Boards Elite

Create custom visual support materials using a vast library of symbols or your own photos. Design boards, schedules, and worksheets for communication and learning. Print, save, or email your creations directly from the app.

Highlights
  • Activity creation center
  • 21,000+ built-in symbols
  • Add custom photos
  • Template library (120+)
  • Print, save, and email
  • Organize with folders
Features
Read full description

The Ultimate Visual Support & Activity Creator Empower communication and learning with Custom Boards Elite! Designed specifically for speech therapists, special education teachers, and parents, Custom Boards Elite is an evidence-based app that revolutionizes how you create visual supports. Whether you need a daily schedule, a communication grid, or an engaging articulation game, Custom Boards gives you the tools to build professional, customized materials in minutes. UNMATCHED SYMBOL LIBRARY Say goodbye to stick figures and limited clip art. Custom Boards includes over 29,000 high-quality, diverse symbols from the renowned Smarty Symbols library. Need something specific? You can easily upload and integrate your own photos directly from your device! 120+ READY-TO-USE TEMPLATES Stop starting from scratch. Choose from over 120 expertly designed templates categorized into six core areas: Activities & Games: Bingo, Dominoes, Board Games, and more. Devices & Switches: Perfect for AAC device overlays. Signs & Labels: Create classroom rules, labels, and directional signs. Grids & Boards: Standard communication grids from 1x1 up to complex layouts. Schedules & Calendars: First-Then boards, weekly schedules, and daily routines. Worksheets: Ready-made educational printables. DEEP CUSTOMIZATION Make every board your own. Our intuitive editor allows you to: Customize background and text colors for every single cell. Tweak border styles (solid, dashed, circular) to highlight specific targets. Easily edit text labels to match your student's specific vocabulary. BUILT FOR SPEECH THERAPISTS Save hours of prep time with our advanced search filters. Target specific speech goals by filtering the entire 21,000+ symbol library by Initial, Medial, or Final letter positions! EXPORT & ORGANIZE When your masterpiece is complete, you are ready to PRINT, SAVE, or E-MAIL the final template. Print directly from your iPad to any AirPrint-ready printer. Creating boards for a whole caseload? Keep your finalized templates neatly organized into custom folders inside the app's Archive. Join the revolution in special education and start creating beautiful, effective visual supports today!

Screenshots

First Phrases Lite4 screens

Verdict

The call

The clearest difference is rating: First Phrases Lite at 3.7 against Custom Boards Elite's 2.2. First Phrases Lite also leads on in-app purchases (none vs 10) and review sentiment (86% vs 56%). On price, ratings volume, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Custom Boards Elite sells 10 in-app purchases, starting at $9.99 per month. First Phrases Lite asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

First Phrases Lite holds the better App Store score, 3.7 against 2.2. Both are backed by a comparable volume of ratings — 3 and 6 respectively. Written reviews point the same way: 86% of First Phrases Lite's written reviews are positive against 56% of Custom Boards Elite's.

UpkeepUpdate frequency

First Phrases Lite ships an update every 4 months, Custom Boards Elite every 7 months. The most recent releases landed on October 23, 2026 and October 24, 2026 respectively.

Scorecard4 real differences · 6 level
First Phrases Lite versus Custom Boards Elite: the parameters behind the verdict, then further details
ParameterFirst Phrases LiteCustom Boards Elite
PriceFreeFree
Rating3.7 (3 ratings) — better2.2 (6 ratings)
Positive reviews86.0% of reviews — better55.6% of reviews
Number of ratings36 — better
Update frequencyEvery 4 months — betterEvery 7 months
AdsNoNo
In-app purchasesNo — betterYes
MonetizationPaid — betterSubscription
DevicesiPhone, iPad — betteriPad
Requires iOS16.615.0 — better
Further details — not scored
Size612 MB880 MB
Age rating4+4+
DeveloperHamaguchi Learning & Development, LLCSmarty Ears

Customer experience

First Phrases Lite

All ratings3 ratings
Positive66.7%
Neutral0.0%
Negative33.3%
Written reviews50 reviews
Positive86.0%
Neutral10.0%
Negative4.0%

Custom Boards Elite

All ratings5 ratings
Positive20.0%
Neutral0.0%
Negative80.0%
Written reviews9 reviews
Positive55.6%
Neutral11.1%
Negative33.3%

In-app purchases

None

First Phrases Lite

No in-app purchases

10 purchases

Custom Boards Elite

Subscriptions3
  • Monthly Subscription7 Days trial$9.991 Month
  • Six months Access7 Days trial$49.996 Months
  • Yearly Access7 Days trial$59.991 Year
One-time7
  • The ant$0.99
  • Placemat$0.99
  • Tech talk$0.99
Show 4 more
  • Weekly$0.99
  • Orderly$0.99
  • Story Board$0.99
  • Purchase 10,000 Smarty Symbols$19.99

Questions

Is First Phrases Lite free?
First Phrases Lite is free to download, with no in-app purchases.
Is Custom Boards Elite free?
Custom Boards Elite is free to download, with in-app purchases available.
Which has better reviews, First Phrases Lite or Custom Boards Elite?
First Phrases Lite is rated higher. First Phrases Lite averages 3.7 out of 5 from 3 ratings, while Custom Boards Elite averages 2.2 from 6 ratings.
Do First Phrases Lite or Custom Boards Elite have ads?
Neither First Phrases Lite nor Custom Boards Elite shows ads.
Which is updated more often, First Phrases Lite or Custom Boards Elite?
First Phrases Lite ships an update every 4 months, and Custom Boards Elite every 7 months. Most recently, First Phrases Lite was updated on October 23, 2026 and Custom Boards Elite on October 24, 2026.

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