EZ TV Player vs UrbanLoop
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
EZ TV Player
This enterprise-grade IPTV player allows users to access live IPTV content and video-on-demand from their mobile devices. It offers ultra-low latency playback for various video streams and resolutions, supporting multiple protocols.
- Live IPTV content access
- Video-on-demand playback
- Ultra-low latency streaming
- Support for H.264 and HEVC
- SD, HD, and 4K resolution support
- Multiple protocol support (UDP TS, HLS, RTSP, SRT)
- AES decryption
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VITEC’s EZ TV IPTV Player is an enterprise-grade mobile device IPTV player that enables EZ TV Platform users to access live IPTV content and video-on-demand files from phones and tablets. The app features VITEC's real-time engine for ultra-low latency playback of H.264 and HEVC video streams with support for SD, HD and 4K resolutions. Supported protocols include UDP TS, HLS, RTSP, SRT. Premium features include native playback of IPTV multicast content, AES decryption fully compatible with VITEC’s EZ TV and FITIS platforms as well as with leading service-providers’ media gateways. SDK for integrating the player into a 3rd party app or for re-branding is available as a software license.
UrbanLoop
Transform Apple TV devices into centrally managed digital signage platforms. Easily display dynamic content like presentations, videos, and feeds, with robust remote management and scheduling features for businesses and organizations.
- Centrally managed display platform
- Dynamic content integration (Google Slides, feeds, video)
- Offline support on Apple TV
- Remote management and monitoring
- Customizable viewing experience
- Multi-user roles and MDM support
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Manage your digital signage from one workspace. Add content, build playlists and update your Apple TV displays in real time from your iPhone, iPad or Mac. Keep restaurant menus current, share classroom announcements, welcome visitors and promote products across your locations. Whether you manage one TV or hundreds, UrbanLoop puts your content and screens in one place. BRING YOUR CONTENT TO THE SCREEN • Add images, videos and documents. • Connect Google Slides, Google Calendar and Google Drive folders. • Turn web pages into display content for dashboards, business metrics and other information. • Add HLS live video streams, news, and RSS, Atom or JSON feeds. Edit your Google Slides online or drop new files into a connected Drive folder, and UrbanLoop keeps your displays in sync. On Mac, drag files straight into your workspace to create slides. PLAN WHAT PLAYS • Build playlists and arrange content in the order you want. • Set durations, transitions and schedules for different times of day. • Schedule recurring slides, promotions and announcements. • Set automatic sleep and wake times for your displays. UPDATE ONE TV OR A WHOLE GROUP • Send content and configuration changes to connected TVs in real time. • Assign playlists and settings to individual TVs or TV groups. • Check connection status, playback and auto-advance settings. • Use live view and remote screenshots to see what's on your screens. • Refresh content and troubleshoot without visiting each display. The Apple TV app is built for always-on signage, with local media caching that helps your screens keep playing when the internet drops and reduces repeat downloads. MAKE YOUR DISPLAYS YOUR OWN • Choose landscape, portrait or either upside-down orientation. • Show weather as a full-size overlay, a mini overlay or its own slide. • Set the mood with background music and video themes. • Build custom themes, choose your media and control how background audio behaves when videos play. • Mix your content with news and conference-room availability. Send important messages when they are needed, with manual broadcasts and feed-triggered alerts. KEEP YOUR WORKSPACE ORGANIZED Find content with search, filters and sorting. Choose small, medium or large tiles, see useful details at a glance and select multiple items when it's time to tidy up. Share the work with user roles, organize displays by site and use MDM deployment to help set up Apple TV fleets. Moving from Google Sign Builder? Keep using familiar Google Slides and Drive workflows. GET STARTED Sign in with Google, Apple or email. A web dashboard is also available, so you can keep working from your browser. An UrbanLoop account is required. Signage playback requires an Apple TV running the UrbanLoop display app. UrbanLoop was previously called EZ Plus (EZTV).
Screenshots
Verdict
The clearest difference is rating: UrbanLoop at 4.8 against EZ TV Player's 3.5. UrbanLoop also leads on update cadence (every 3 weeks vs every 7 months) and review sentiment (92% vs 67%). EZ TV Player's advantage is iOS requirement (13.0 vs 15.6). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
UrbanLoop holds the better App Store score, 4.8 against 3.5. Both are backed by a comparable volume of ratings — 4 and 18 respectively. Written reviews point the same way: 67% of EZ TV Player's written reviews are positive against 92% of UrbanLoop's.
EZ TV Player ships an update every 7 months, UrbanLoop every 3 weeks. The most recent releases landed on October 17, 2026 and October 27, 2026 respectively.
| Parameter | EZ TV Player | UrbanLoop |
|---|---|---|
| Price | Free | Free |
| Rating | 3.5 (4 ratings) | 4.8 (18 ratings) — better |
| Positive reviews | 66.7% of reviews | 91.7% of reviews — better |
| Number of ratings | 4 | 18 — better |
| Update frequency | Every 7 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod, Apple TV | iPhone, iPad, iPod, Mac, Apple TV — better |
| Requires iOS | 13.0 — better | 15.6 |
| Further details — not scored | ||
| Size | 172 MB | 94 MB |
| Age rating | 4+ | 4+ |
| Developer | VITEC GmbH | Behrang Nosrat Makouei |
Customer experience
EZ TV Player
UrbanLoop
In-app purchases
EZ TV Player
No in-app purchases
UrbanLoop
No in-app purchases









