La Raza 98.3FM vs Maxima 95.3

WIST 98.3 FM The only Spanish format FM in the Triad, NC. La Raza 98.3 FM brings the most well known Hispanic radio personality in the country, “Los Hijos de la Mañana” to the Triad for the first time ever. The station airs a Regional Mexican format presenting a blend of top Mexican Bandas plus recognized singers such as Gerardo Ortiz, El Fantasma, Christian Nodal, Banda MS, among others. At night La Raza 98.3 FM brings back memories with artists such as Vicente Fernández, Bukis, Temerarios and many more. In addition, La Raza 98.3 FM features local community events, news, traffic and weather reports. Target Audience: WIST 98.3 FM La Raza targets Hispanic-Americans of Mexican and Central American origin from 18-49 years old.

Máxima 95 FM is a vibrant, 24-hour Spanish-language radio station that serves the Delmarva, Delaware, Maryland and Virginia area and surrounding communities. Known as “La Primera,” Máxima 95.3 specializes in delivering the hottest hits in Latin music, featuring genres such as salsa, merengue, reggaetón, and bachata. The station is a go-to destination for lovers of Latin rhythms and culture, offering an energetic and diverse playlist that appeals to a broad audience. Máxima 95.3 goes beyond just playing music—it features dynamic live programming designed to engage and entertain listeners throughout the day. A highlight of its lineup is “El Mañanero,” a lively morning show that blends music, humor, and up-to-the-minute local and global news, keeping early risers informed and energized. The station also boasts an impressive roster of skilled DJs who bring their unique personalities and expertise to the airwaves. Each DJ curates music sets and engages with the audience, creating an interactive and immersive listening experience. Whether you’re tuning in during your morning commute, at work, or during late-night hours, Máxima 95.3 ensures there’s always something fresh and exciting on the air. Máxima 95.3 FM is not just a station; it’s a cultural hub that connects the Hispanic community in Delmarva and nearby areas. Through its diverse music and live programming, it celebrates Latin heritage, keeps listeners entertained 24/7, and remains a trusted source for entertainment and community connection