Memory vs Match Ups!
Price, ratings, monetisation and update history for both games, side by side — with what reviewers say about each.
Memory
Sharpen your memory and concentration with this classic matching game. Suitable for all ages, it offers multiple difficulty levels and diverse card packs. Compete with others and track your progress while enjoying multilingual support.
- 25 levels of difficulty
- 10 diverse card packs
- Multilingual support
- Apple Game Center competition
- Progress tracking
- Regular updates
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Discover or rediscover the joy of playing Memory with "Memory • Classic", a captivating memory game for iPhone and iPad. Designed for players of all ages, "Memory • Classic" is the ideal iOS game to sharpen your memory, whether alone or with family. — 4.0.0 — • Time Attack The clock starts at 30 seconds and every pair adds a few more. Clear the board to earn 5 extra seconds before a bigger board is dealt, while your score keeps adding up. The run ends when time runs out. • 2 Players Take turns on the same device. Find a pair and you play again; miss and the turn passes. Points count as usual — the highest total wins. • 2 Players Online The same rules as 2 Players, live against another player through Game Center. • Educational Choose an activity to practice letters, words, numbers, memory or another language. A pair can join cards that look or sound different but mean the same thing — a picture and its word, lower- and uppercase letters, or two languages. Ready-made activities set up the cards for you; Custom lets you choose the image, text, voice and language on each side. • Choose your look — Original Wood • Stellar Odyssey • Coral Reef • Kraft Atelier You can change it any time in Settings. • Card backs — Colors • Decorations • Layouts • Enhanced animations Game Features: - 25 Levels of Difficulty: Suitable for everyone, from beginners to experts, with five degrees of difficulty, each comprising five levels. - 10 Card Packs: Stimulate your memory by matching cards featuring magnificent animals, sports, letters (uppercase and lowercase), numbers, common words, and much more. - Addictive Gameplay: With 25 levels and ten varied card packs, no two games are the same. - Enter the Competition: Like challenges? Compete with friends and family through Game Center, climb the global rankings to see where you stand, and track your progress.
Match Ups!
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Match Ups! is one of our favorite games of all time. The first version of Match Ups! was added to our Attention and Memory CD in 1996 and we’ve been enhancing it ever since. We reused many of your favorite card sets and made lots of new cards for this version. Old favorites include Contrasts, Verbs, and African animals as well as animal drawings and people from the Artic Practice app. You can also choose alphabet letters, numbers, geometric shapes, and emoji. For a real challenge, pick the cards that use the shapes from our And, Or, But… Following Simple Directions app. The game starts out with you against the computer. At first the computer plays randomly, but you can make the game more challenging by increasing the computer’s skill level to Beginner, Good, or Expert. When playing in the expert level, the computer rarely makes a mistake—it is very hard to beat. You can also play with a friend. Just type their name in the second box and away you go. If you want to play by yourself, you can do that too. All devices can display 4, 6, 16, 24, or 36 cards on the screen. Retina iPads, iPhone 6, and iPhone 6 Plus are large enough and clear enough to also display 48 and 64 cards on the screen. You can choose simple blue, green, purple, or red card backs or spice things up and choose fun backs. Use the options screen to switch the text and sounds between English and Spanish. Match Ups! is primarily a fun memory game, but we added sounds and text so you can use it as a learning exercise as well. Special education teachers can use it to develop a fund of knowledge and to practice turn taking. SLPs can use it as an aphasia exercise, for speech articulation practice, or as a visual scanning task. SLPs tell us that they often use it as a reward at the end of a therapy session.
Screenshots
Verdict
The clearest difference is price: Memory at Free against Match Ups!'s $1.99. Memory also leads on update cadence (every 11 days vs every 38 months). Match Ups!'s advantage is in-app purchases (none vs 10) and ads (none vs shown). On device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Memory is free to download; Match Ups! costs $1.99 up front. Memory sells 10 one-off in-app purchases. Match Ups! asks for nothing beyond the download.
Memory ships an update every 11 days, Match Ups! every 38 months. The most recent releases landed on October 22, 2026 and October 8, 2026 respectively.
| Parameter | Memory | Match Ups! |
|---|---|---|
| Price | Free — better | $1.99 |
| Rating | 4.6 (10K ratings) — better | — |
| Positive reviews | 89.0% of reviews | — |
| Number of ratings | 10K — better | — |
| Update frequency | Every 11 days — better | Every 38 months |
| Ads | Yes | No — better |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 9.0 — better |
| Further details — not scored | ||
| Size | 213 MB | 32 MB |
| Age rating | 4+ | 4+ |
| Developer | Clement Marty | Learning Fundamentals, Inc. |
Bugs and requests
Memory
Reported bugs
3 issues- Rapid screen orientation switching
- App crashes and freezes
- Inability to resume previous games
Requested features
4 requests- Allow users to create custom card sets
- Add more card themes and categories
- Improve scoring system and provide better explanations
- Optimize performance and fix orientation issues
Match Ups!
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Memory
- Upper Case Letters - Card Pack$1.99
- Lower Case Letters - Card Pack$1.99
- Food Images - Card Pack$1.99
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- Numbers - Card Pack$1.99
- Words - Card Pack$1.99
- Music Instruments - Card Pack$1.99
- Sports Images - Card Pack$1.99
- Faces - Card Pack$1.99
- Emoji Card Pack$1.99
- Memory All Card Packs$8.99
Match Ups!
No in-app purchases









