SignagePlayer vs UrbanLoop
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
SignagePlayer
Create and manage digital signage presentations from your PC and push them to an unlimited number of screens. This platform allows you to remotely control your devices and load your favorite presentations for public display.
- Create presentations on PC
- Push to unlimited screens
- Remote device control
- Load custom presentations
- Free account creation
- Public display management
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What is FREE Digital Signage? You know those TV screens you see installed in more & more public areas like stores, restaurants, above gas pumps, food menu boards & lots of other places. Well, that’s called Digital Signage. Build an amazing presentation on your PC & push it to unlimited number of screens & all for FREE. Go ahead & Open your FREE account & find out why MediaSignage is the world’s most popular Digital Signage platform. Open your free account at http://start.mediasignage.com and register this iPhone / iPad app with the same user name and password you provided in the SignageStudio to associate your device as a remote station, so you can begin remote controlling it and load your favorite presentation.
UrbanLoop
Transform Apple TV devices into centrally managed digital signage platforms. Easily display dynamic content like presentations, videos, and feeds, with robust remote management and scheduling features for businesses and organizations.
- Centrally managed display platform
- Dynamic content integration (Google Slides, feeds, video)
- Offline support on Apple TV
- Remote management and monitoring
- Customizable viewing experience
- Multi-user roles and MDM support
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Manage your digital signage from one workspace. Add content, build playlists and update your Apple TV displays in real time from your iPhone, iPad or Mac. Keep restaurant menus current, share classroom announcements, welcome visitors and promote products across your locations. Whether you manage one TV or hundreds, UrbanLoop puts your content and screens in one place. BRING YOUR CONTENT TO THE SCREEN • Add images, videos and documents. • Connect Google Slides, Google Calendar and Google Drive folders. • Turn web pages into display content for dashboards, business metrics and other information. • Add HLS live video streams, news, and RSS, Atom or JSON feeds. Edit your Google Slides online or drop new files into a connected Drive folder, and UrbanLoop keeps your displays in sync. On Mac, drag files straight into your workspace to create slides. PLAN WHAT PLAYS • Build playlists and arrange content in the order you want. • Set durations, transitions and schedules for different times of day. • Schedule recurring slides, promotions and announcements. • Set automatic sleep and wake times for your displays. UPDATE ONE TV OR A WHOLE GROUP • Send content and configuration changes to connected TVs in real time. • Assign playlists and settings to individual TVs or TV groups. • Check connection status, playback and auto-advance settings. • Use live view and remote screenshots to see what's on your screens. • Refresh content and troubleshoot without visiting each display. The Apple TV app is built for always-on signage, with local media caching that helps your screens keep playing when the internet drops and reduces repeat downloads. MAKE YOUR DISPLAYS YOUR OWN • Choose landscape, portrait or either upside-down orientation. • Show weather as a full-size overlay, a mini overlay or its own slide. • Set the mood with background music and video themes. • Build custom themes, choose your media and control how background audio behaves when videos play. • Mix your content with news and conference-room availability. Send important messages when they are needed, with manual broadcasts and feed-triggered alerts. KEEP YOUR WORKSPACE ORGANIZED Find content with search, filters and sorting. Choose small, medium or large tiles, see useful details at a glance and select multiple items when it's time to tidy up. Share the work with user roles, organize displays by site and use MDM deployment to help set up Apple TV fleets. Moving from Google Sign Builder? Keep using familiar Google Slides and Drive workflows. GET STARTED Sign in with Google, Apple or email. A web dashboard is also available, so you can keep working from your browser. An UrbanLoop account is required. Signage playback requires an Apple TV running the UrbanLoop display app. UrbanLoop was previously called EZ Plus (EZTV).
Screenshots
Verdict
SignagePlayer and UrbanLoop both sit at 4.7 stars, but that hides the real split: 92% of UrbanLoop's written reviews are positive against 20% of SignagePlayer's. UrbanLoop also leads on ratings volume (18 vs 3) and device support (5 vs 3). SignagePlayer's advantage is iOS requirement (6.0 vs 15.6). On price, rating, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.7 for SignagePlayer against 4.8 for UrbanLoop. That said, the two scores are not equally well evidenced: UrbanLoop has 18 ratings behind it against 3, so its average is the more settled of the two. Written reviews are what separate them: 20% of SignagePlayer's written reviews are positive against 92% of UrbanLoop's.
Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on October 21, 2026 and October 27, 2026 respectively.
| Parameter | SignagePlayer | UrbanLoop |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (3 ratings) | 4.8 (18 ratings) — better |
| Positive reviews | 20.0% of reviews | 91.7% of reviews — better |
| Number of ratings | 3 | 18 — better |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Ads | — | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod, Mac, Apple TV — better |
| Requires iOS | 6.0 — better | 15.6 |
| Further details — not scored | ||
| Size | 64 MB | 94 MB |
| Age rating | 4+ | 4+ |
| Developer | MediaSignage Inc | Behrang Nosrat Makouei |
Customer experience
SignagePlayer
UrbanLoop
In-app purchases
SignagePlayer
No in-app purchases
UrbanLoop
No in-app purchases








