Comparison

SignagePlayer vs UrbanLoop

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SignagePlayer

Create and manage digital signage presentations from your PC and push them to an unlimited number of screens. This platform allows you to remotely control your devices and load your favorite presentations for public display.

Highlights
  • Create presentations on PC
  • Push to unlimited screens
  • Remote device control
  • Load custom presentations
  • Free account creation
  • Public display management
Features
Read full description

What is FREE Digital Signage? You know those TV screens you see installed in more & more public areas like stores, restaurants, above gas pumps, food menu boards & lots of other places. Well, that’s called Digital Signage. Build an amazing presentation on your PC & push it to unlimited number of screens & all for FREE. Go ahead & Open your FREE account & find out why MediaSignage is the world’s most popular Digital Signage platform. Open your free account at http://start.mediasignage.com and register this iPhone / iPad app with the same user name and password you provided in the SignageStudio to associate your device as a remote station, so you can begin remote controlling it and load your favorite presentation.

About

UrbanLoop

Transform Apple TV devices into centrally managed digital signage platforms. Easily display dynamic content like presentations, videos, and feeds, with robust remote management and scheduling features for businesses and organizations.

Highlights
  • Centrally managed display platform
  • Dynamic content integration (Google Slides, feeds, video)
  • Offline support on Apple TV
  • Remote management and monitoring
  • Customizable viewing experience
  • Multi-user roles and MDM support
Features
Read full description

Manage your digital signage from one workspace. Add content, build playlists and update your Apple TV displays in real time from your iPhone, iPad or Mac. Keep restaurant menus current, share classroom announcements, welcome visitors and promote products across your locations. Whether you manage one TV or hundreds, UrbanLoop puts your content and screens in one place. BRING YOUR CONTENT TO THE SCREEN • Add images, videos and documents. • Connect Google Slides, Google Calendar and Google Drive folders. • Turn web pages into display content for dashboards, business metrics and other information. • Add HLS live video streams, news, and RSS, Atom or JSON feeds. Edit your Google Slides online or drop new files into a connected Drive folder, and UrbanLoop keeps your displays in sync. On Mac, drag files straight into your workspace to create slides. PLAN WHAT PLAYS • Build playlists and arrange content in the order you want. • Set durations, transitions and schedules for different times of day. • Schedule recurring slides, promotions and announcements. • Set automatic sleep and wake times for your displays. UPDATE ONE TV OR A WHOLE GROUP • Send content and configuration changes to connected TVs in real time. • Assign playlists and settings to individual TVs or TV groups. • Check connection status, playback and auto-advance settings. • Use live view and remote screenshots to see what's on your screens. • Refresh content and troubleshoot without visiting each display. The Apple TV app is built for always-on signage, with local media caching that helps your screens keep playing when the internet drops and reduces repeat downloads. MAKE YOUR DISPLAYS YOUR OWN • Choose landscape, portrait or either upside-down orientation. • Show weather as a full-size overlay, a mini overlay or its own slide. • Set the mood with background music and video themes. • Build custom themes, choose your media and control how background audio behaves when videos play. • Mix your content with news and conference-room availability. Send important messages when they are needed, with manual broadcasts and feed-triggered alerts. KEEP YOUR WORKSPACE ORGANIZED Find content with search, filters and sorting. Choose small, medium or large tiles, see useful details at a glance and select multiple items when it's time to tidy up. Share the work with user roles, organize displays by site and use MDM deployment to help set up Apple TV fleets. Moving from Google Sign Builder? Keep using familiar Google Slides and Drive workflows. GET STARTED Sign in with Google, Apple or email. A web dashboard is also available, so you can keep working from your browser. An UrbanLoop account is required. Signage playback requires an Apple TV running the UrbanLoop display app. UrbanLoop was previously called EZ Plus (EZTV).

Screenshots

SignagePlayer4 screens
UrbanLoop4 screens

Verdict

The call

SignagePlayer and UrbanLoop both sit at 4.7 stars, but that hides the real split: 92% of UrbanLoop's written reviews are positive against 20% of SignagePlayer's. UrbanLoop also leads on ratings volume (18 vs 3) and device support (5 vs 3). SignagePlayer's advantage is iOS requirement (6.0 vs 15.6). On price, rating, update cadence and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for SignagePlayer against 4.8 for UrbanLoop. That said, the two scores are not equally well evidenced: UrbanLoop has 18 ratings behind it against 3, so its average is the more settled of the two. Written reviews are what separate them: 20% of SignagePlayer's written reviews are positive against 92% of UrbanLoop's.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on October 21, 2026 and October 27, 2026 respectively.

Scorecard4 real differences · 6 level
SignagePlayer versus UrbanLoop: the parameters behind the verdict, then further details
ParameterSignagePlayerUrbanLoop
PriceFreeFree
Rating4.7 (3 ratings)4.8 (18 ratings) — better
Positive reviews20.0% of reviews91.7% of reviews — better
Number of ratings318 — better
Update frequencyEvery 3 weeksEvery 3 weeks
Ads—No
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPodiPhone, iPad, iPod, Mac, Apple TV — better
Requires iOS6.0 — better15.6
Further details — not scored
Size64 MB94 MB
Age rating4+4+
DeveloperMediaSignage IncBehrang Nosrat Makouei

Customer experience

SignagePlayer

All ratings3 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews10 reviews
Positive20.0%
Neutral0.0%
Negative80.0%

UrbanLoop

All ratings18 ratings
Positive94.4%
Neutral0.0%
Negative5.6%
Written reviews12 reviews
Positive91.7%
Neutral0.0%
Negative8.3%

In-app purchases

None

SignagePlayer

No in-app purchases

None

UrbanLoop

No in-app purchases

Questions

Is SignagePlayer free?
SignagePlayer is free to download, with no in-app purchases.
Is UrbanLoop free?
UrbanLoop is free to download, with no in-app purchases.
Which has better reviews, SignagePlayer or UrbanLoop?
UrbanLoop is rated higher. SignagePlayer averages 4.7 out of 5 from 3 ratings, while UrbanLoop averages 4.8 from 18 ratings.
Which is updated more often, SignagePlayer or UrbanLoop?
SignagePlayer ships an update every 3 weeks, and UrbanLoop every 3 weeks. Most recently, SignagePlayer was updated on October 21, 2026 and UrbanLoop on October 27, 2026.

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