Comparison

AdMall Mobile vs Umbra

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

AdMall Mobile

This app provides sales leads and business intelligence for local media sales and digital marketing professionals. It includes tools for prospecting, market research, and understanding advertising effectiveness. Access requires an active company subscription.

Highlights
  • Turnkey sales leads
  • Digital marketing research tool
  • Local and national business intelligence
  • Co-op advertising intelligence
  • Event marketing intelligence
  • Cause marketing intelligence
Features
Read full description

AdMall delivers prospecting tools and tactical business intelligence for consultative local media sales, advertising effectiveness and digital marketing. The AdMall system features turnkey sales leads, the Digital Audit digital marketing research tool, along with local and national business intelligence for more than 480 types of local advertisers and 640 types of media audiences. AdMall also features a co-op advertising, event marketing, and cause marketing intelligence, which is an important part of the consultative selling process. Use of this app requires your company have an active subscription to AdMall for maximum benefit.

About

Umbra

Access and search declassified U.S. government UFO and UAP files natively on your device. Explore military footage, FBI case files, and astronaut observations. An AI analyst feature provides on-device research capabilities.

Highlights
  • Searchable declassified UFO/UAP files
  • Native document, image, and video viewers
  • Browse by agency, type, and date
  • On-device AI analyst for research
  • Push notifications for new releases
  • Interactive incident map
  • Offline file caching
Features
Read full description

Read the U.S. government's declassified UFO and UAP files — every release, fully searchable, natively presented. Umbra is the unofficial native iOS reader for the PURSUE disclosure program, the U.S. government's public release of decades of Unidentified Anomalous Phenomena (UAP) records. Every document, image and sensor video the government publishes is indexed in Umbra within minutes of going public — no multi-gigabyte downloads, no cryptic filenames. Just read. WHAT'S INSIDE - Military infrared and electro-optical UAP sensor footage (CENTCOM, INDOPACOM, EUCOM), carrying AARO's own neutral assessments - FBI case files, including the decades-long "flying disc" investigations - NASA astronaut observations across Apollo, Gemini, Mercury and Skylab - Air Force and intelligence records from the Cold War flying-saucer era - Incidents logged at U.S. nuclear sites — PANTEX, Los Alamos, Sandia Base FREE - Every release, organized by agency, type, date and location - Browse by agency — FBI, NASA, Navy, Air Force, CIA, Energy and more - Search across every title, description and keyword - Native PDF, image and video viewers - Bookmarks and private notes - Built for iPhone and iPad, with a companion app on Apple TV — one Clearance unlocks them all UMBRA CLEARANCE - Unlimited video, every file, every time - ECHELON: an AI analyst that runs on your device by default. Ask the archive in plain language and it reads the actual declassified files, OCR'ing scanned pages right on your device, then answers with verbatim quotes and tappable citations, down to the page. Save and revisit research conversations, and get an instant brief the moment a new tranche drops. On iOS 27 you can choose Apple's Private Cloud Compute for fuller answers; otherwise nothing leaves your device. - Real-time push the moment a new release lands - Interactive incident map - Offline cache of your files - Ad-free reading ECHELON's AI synthesis runs on Apple Intelligence and requires a supported device on iOS 26; on other devices ECHELON still finds and ranks the most relevant files. Subscriptions auto-renew unless cancelled at least 24 hours before the end of the current period. Manage in iOS Settings > Apple ID > Subscriptions. Terms of Use (EULA): https://uapfiles.app/terms Privacy Policy: https://uapfiles.app/privacy ABOUT "Umbra" nods to TOP SECRET UMBRA, the historical U.S. classification codeword for the most sensitive intelligence reporting — the app surfaces what was once in shadow. Umbra is not affiliated with, endorsed by, or sponsored by the U.S. Department of War, the NSA, AARO, or any government agency.

Screenshots

AdMall Mobile4 screens
Umbra4 screens

Verdict

The call

The clearest difference is in-app purchases: AdMall Mobile at none against Umbra's 3. AdMall Mobile also leads on ads (none vs shown) and iOS requirement (12.0 vs 18.0). Umbra's advantage is update cadence (fortnightly vs every 4 months). On price, rating, ratings volume and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Umbra sells 3 in-app purchases, starting at $2.99 per month. AdMall Mobile asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 5.0 for AdMall Mobile against 5.0 for Umbra. Both are backed by a comparable volume of ratings — 1 and 1 respectively.

UpkeepUpdate frequency

AdMall Mobile ships an update every 4 months, Umbra fortnightly. The most recent releases landed on November 1, 2026 and October 31, 2026 respectively.

Scorecard5 real differences · 5 level
AdMall Mobile versus Umbra: the parameters behind the verdict, then further details
ParameterAdMall MobileUmbra
PriceFreeFree
Rating5.0 (1 ratings)5.0 (1 ratings)
Positive reviews100.0% of reviews—
Number of ratings11
Update frequencyEvery 4 monthsFortnightly — better
AdsNo — betterYes
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
DevicesiPhone, iPad, iPodiPhone, iPad, Apple TV
Requires iOS12.0 — better18.0
Further details — not scored
Size12 MB11 MB
Age rating4+4+
DeveloperSalesFuel, Inc.Embay, LLC

Customer experience

AdMall Mobile

All ratings2 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews6 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Umbra

All ratings1 ratings
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

AdMall Mobile

No in-app purchases

3 purchases

Umbra

Subscriptions2
  • Umbra Clearance · Monthly$2.991 Month
  • Umbra Clearance · Annual$19.991 Year
One-time1
  • Umbra Clearance · Lifetime$39.99

Questions

Is AdMall Mobile free?
AdMall Mobile is free to download, with no in-app purchases.
Is Umbra free?
Umbra is free to download, with in-app purchases available.
Which has better reviews, AdMall Mobile or Umbra?
AdMall Mobile and Umbra are both rated 5.0 out of 5 on the App Store, from 1 and 1 ratings respectively.
Do AdMall Mobile or Umbra have ads?
Umbra shows ads; AdMall Mobile does not.
Which is updated more often, AdMall Mobile or Umbra?
AdMall Mobile ships an update every 4 months, and Umbra fortnightly. Most recently, AdMall Mobile was updated on November 1, 2026 and Umbra on October 31, 2026.

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