Comparison

BMCE Direct vs SALAFIN

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

BMCE Direct

Manage your finances securely and conveniently with this remote banking solution. Access account details, make transfers, pay bills, recharge prepaid cards, and order checkbooks. You can also subscribe to new products, manage your cards, download documents, and contact your advisor.

Highlights
  • Account balance and history consultation
  • Secure transfers to own and other banks
  • Bill payment for utilities and more
  • Prepaid card recharge
  • Checkbook ordering
  • Online subscription to banking products
  • Card personalization and management
Features
Read full description

BMCE Direct: Your bank at your fingertips, 24/7 Manage your finances simply and securely with BMCE Direct, the Remote Banking solution from BANK OF AFRICA. Access a wide range of banking services from your computer or mobile, wherever you are and whenever you want : •Consultation: View the balance and history of your accounts, as well as the status of your cards, loans, securities accounts and bancassurance products in a wink. • Transfers and provisions: Make transfers to BANK OF AFRICA accounts or other banks securely and at a lower cost. • Bill Payment: Pay your water, electricity, phone bills and more in just a few clicks. • Prepaid Card Recharge: Easily recharge your prepaid card for your daily needs. • Checkbook order: Order a new checkbook directly from your application. • Online subscription: Subscribe to a bank card or savings or assistance products with ease. • Card management: Personalize your card settings (opposition, recharge, PIN code, activation of the endowment, activation/deactivation of payment in currencies, etc.). • Download documents: Access your account notices, bank statements, RIB and IBAN. • Updating information: Modify your GSM and email details for secure authentication of your online payments (3DS). • Contact: Communicate with your advisor or make an appointment at an agency directly from the application. And much more ! Need help ? Our advisors are available 7 days a week from 8 a.m. to 10 p.m. on 080 100 8100 (from Morocco) or + 212 5 22 42 15 42 (from abroad). BMCE Direct: Your bank that supports you on a daily basis.

About

SALAFIN

Manage your credit operations on the go with this finance app. Track repayments, access statements, and make various credit-related requests autonomously. Securely access your personal space to monitor your financial activities anytime, anywhere.

Highlights
  • Track credit operations
  • Monitor repayments
  • Access loan statements
  • Request credit documents
  • Simulate early repayments
  • View current promotions
  • Manage profile information
Features
Read full description

L'application Salafin vous permet de suivre vos opérations de crédit, en mobilité, à tout moment depuis votre iPhone. Que vous disposiez d'un crédit personnel, un crédit auto, un crédit hypothécaire ou une réserve d’argent, vous aurez la possibilité de consulter l’état de vos remboursements et réaliser vos demandes d’opérations, en toute autonomie, en quelques clics ! Créez votre espace personnel simplement avec votre CIN ou RC. L’authentification se déroule via code SMS et email de validation pour vous assurer un accès en toute sécurité. Une fois authentifié, vous pourrez consulter vos opérations, vos relevés et suivre l’évolution de vos remboursements. Parmi les opérations proposées, vous pourrez : Consulter et télécharger vos tableau d’amortissement et relevés Suivre l’évolution de vos remboursements et utilisation Demander des attestations d’encours, autorisation de sortie de territoire, main levée… Demander des simulations de remboursement anticipé Consulter les promotions en cours Accéder aux informations de contact Modifier des informations de votre profil Cette application est gratuite et est réservée aux clients Salafin

Screenshots

BMCE Direct4 screens
SALAFIN4 screens

Verdict

The call

The clearest difference is rating: BMCE Direct at 4.5 against SALAFIN's 2.3. BMCE Direct also leads on review sentiment (37% vs 0%) and ratings volume (2.3K vs 3). SALAFIN's advantage is iOS requirement (9.0 vs 15.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

BMCE Direct holds the better App Store score, 4.5 against 2.3. That said, the two scores are not equally well evidenced: BMCE Direct has 2.3K ratings behind it against 3, so its average is the more settled of the two. Written reviews point the same way: 37% of BMCE Direct's written reviews are positive against 0% of SALAFIN's.

UpkeepUpdate frequency

BMCE Direct ships an update every 3 months, SALAFIN every 2 months. The most recent releases landed on October 16, 2026 and September 24, 2026 respectively.

Scorecard4 real differences · 6 level
BMCE Direct versus SALAFIN: the parameters behind the verdict, then further details
ParameterBMCE DirectSALAFIN
PriceFreeFree
Rating4.5 (2.3K ratings) — better2.3 (3 ratings)
Positive reviews37.3% of reviews — better0.0% of reviews
Number of ratings2.3K — better3
Update frequencyEvery 3 monthsEvery 2 months — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPodiPhone, iPod
Requires iOS15.09.0 — better
Further details — not scored
Size118 MB78 MB
Age rating4+17+
DeveloperBMCE BankSALAFIN

Customer experience

BMCE Direct

All ratings2,295 ratings
Positive86.7%
Neutral3.3%
Negative10.0%
Written reviews158 reviews
Positive37.3%
Neutral10.8%
Negative51.9%

SALAFIN

All ratings3 ratings
Positive33.3%
Neutral0.0%
Negative66.7%
Written reviews1 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

In-app purchases

None

BMCE Direct

No in-app purchases

None

SALAFIN

No in-app purchases

Questions

Is BMCE Direct free?
BMCE Direct is free to download, with no in-app purchases.
Is SALAFIN free?
SALAFIN is free to download, with no in-app purchases.
Which has better reviews, BMCE Direct or SALAFIN?
BMCE Direct is rated higher. BMCE Direct averages 4.5 out of 5 from 2.3K ratings, while SALAFIN averages 2.3 from 3 ratings.
Do BMCE Direct or SALAFIN have ads?
Neither BMCE Direct nor SALAFIN shows ads.
Which is updated more often, BMCE Direct or SALAFIN?
BMCE Direct ships an update every 3 months, and SALAFIN every 2 months. Most recently, BMCE Direct was updated on October 16, 2026 and SALAFIN on September 24, 2026.

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