MAD Configurator vs Icculus Platform
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MAD Configurator
This app allows users to interactively design elevator interiors and fixtures with clients using a tablet or smartphone. It eliminates the need for physical samples by offering a digital selection of layouts, finishes, colors, and styles.
- Interactive cab interior and ceiling selection
- Customizable push button product selector
- Hall fixture and hallway design options
- Car operating panel configuration
- Touchscreen graphics demo
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The MAD Configurator app is designed for marketing purposes to eliminate the needs to carry bulky sample cases to client meetings. Using a tablet or smartphone, the user can interactively make selections to work with their client to make final selections on design, shape, finish, color and style of their elevator interior and fixtures without physical samples. FEATURES 1. Cab interior & Configurator: 16 cab layouts and 10 ceilings to choose from 2. Push Button Product Selector: Mix and match different buttons styles, tactile, illuminations and finishes 3. Hall Fixture Product Selector: Hall Lanterns and Terminals with 8 hallway designs 4. Car Operating Panel Configurator 5. Touch To Go Touchscreen Demo – A interactive demo of sample touchscreen graphics in various building types
Icculus Platform
This mobile application serves as a companion to a web-based management system, providing access to safety platform features. It is designed to complement the Icculus Portal for enhanced safety management.
- Complements web management interface
- Access to safety platform features
- Mobile accessibility
- Safety management tool
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This is the Helios Icculus Safety Platform complementing our web management interface Icculus Portal. Please contact Helios directly for support.
Screenshots
Verdict
The clearest difference is review sentiment: MAD Configurator at 100% against Icculus Platform's 33%. Icculus Platform's advantage is update cadence (every 3 weeks vs every 4 months). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
MAD Configurator ships an update every 4 months, Icculus Platform every 3 weeks. The most recent releases landed on October 13, 2026 and October 12, 2026 respectively.
| Parameter | MAD Configurator | Icculus Platform |
|---|---|---|
| Price | Free | Free |
| Rating | 4.1 (15 ratings) — better | — |
| Positive reviews | 100.0% of reviews — better | 33.3% of reviews |
| Number of ratings | 15 — better | — |
| Update frequency | Every 4 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 13.0 | 12.0 — better |
| Further details — not scored | ||
| Size | 2.1 GB | 95 MB |
| Age rating | 4+ | 4+ |
| Developer | Mad Elevator Inc. | Helios Safety Corp |
Customer experience
MAD Configurator
Icculus Platform
In-app purchases
MAD Configurator
No in-app purchases
Icculus Platform
No in-app purchases
Questions
Is MAD Configurator free?
Is Icculus Platform free?
Do MAD Configurator or Icculus Platform have ads?
Which is updated more often, MAD Configurator or Icculus Platform?
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