Comparison

itracks Board vs Connected Research

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

itracks Board

Share your opinions on brands, products, and advertisements through video feedback. Participate in research studies directly from your mobile device and earn rewards for your insights. This app is designed for easy and engaging user participation.

Highlights
  • Video feedback submission
  • Participate in research studies
  • Earn rewards and incentives
  • Feedback on brands and products
  • Mobile device compatibility
Features
Read full description

itracks Mobile allows you to share your opinion and be rewarded! Download the free itracks mobile app to participate in research studies from your mobile device. It is easy and fun to post videos and provide feedback on brands, new products, ads and more all from your smartphone or tablet. Qualitative research participants typically receive rewards and incentives to participate in research studies. Refer to your study invitation for more details. The App has been tested and works on the following devices: iOS 4.3 and higher Terms of use http://www.itracks.com/terms-of-use/

About

Connected Research

This app uses in-home sensor technology to measure and quantify consumer attitudes and behaviors. It aims to provide data-driven insights for businesses to improve outcomes.

Highlights
  • In-home sensor-based research
  • Quantifies consumer attitudes
  • Measures consumer behaviors
  • Drives business outcomes
  • Simplified research process
Read full description

In-home sensor-based research measures and quantifies consumer attitudes and behaviors to drive stellar business outcomes.

Screenshots

itracks Board2 screens
Connected Research4 screens

Verdict

The call

The clearest difference is rating: Connected Research at 3.8 against itracks Board's 2.0. Connected Research also leads on update cadence (every 3 weeks vs every 2 months). itracks Board's advantage is review sentiment (38% vs 0%). On price, ratings volume, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Connected Research holds the better App Store score, 3.8 against 2.0. Both are backed by a comparable volume of ratings — 10 and 5 respectively. Written reviews complicate that: 38% of itracks Board's written reviews are positive against 0% of Connected Research's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

itracks Board ships an update every 2 months, Connected Research every 3 weeks. The most recent releases landed on August 15, 2026 and August 29, 2026 respectively.

Scorecard3 real differences · 7 level
itracks Board versus Connected Research: the parameters behind the verdict, then further details
Parameteritracks BoardConnected Research
PriceFreeFree
Rating2.0 (10 ratings)3.8 (5 ratings) — better
Positive reviews38.5% of reviews — better0.0% of reviews
Number of ratings10 — better5
Update frequencyEvery 2 monthsEvery 3 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS15.0 — better15.5
Further details — not scored
Size18 MB60 MB
Age rating4+4+
DeveloperInteractive Tracking Systems Inc.P&G Productions

Customer experience

itracks Board

All ratings10 ratings
Positive20.0%
Neutral0.0%
Negative80.0%
Written reviews13 reviews
Positive38.5%
Neutral7.7%
Negative53.8%

Connected Research

All ratings5 ratings
Positive60.0%
Neutral20.0%
Negative20.0%
Written reviews2 reviews
Positive0.0%
Neutral50.0%
Negative50.0%

In-app purchases

None

itracks Board

No in-app purchases

None

Connected Research

No in-app purchases

Questions

Is itracks Board free?
itracks Board is free to download, with no in-app purchases.
Is Connected Research free?
Connected Research is free to download, with no in-app purchases.
Which has better reviews, itracks Board or Connected Research?
Connected Research is rated higher. itracks Board averages 2.0 out of 5 from 10 ratings, while Connected Research averages 3.8 from 5 ratings.
Do itracks Board or Connected Research have ads?
Neither itracks Board nor Connected Research shows ads.
Which is updated more often, itracks Board or Connected Research?
itracks Board ships an update every 2 months, and Connected Research every 3 weeks. Most recently, itracks Board was updated on August 15, 2026 and Connected Research on August 29, 2026.

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