BOYD vs HEKA
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
BOYD
Experience innovative content with interactive 360 rotations and stunning visuals. Discover new creations and products from leading brands, presented with minimal streaming for a seamless user experience. This app offers a unique blend of entertainment and discovery for a wide age range.
- 360 rotations for product reveals
- Professional filming and photography
- Access to historical imagery
- Minimal streaming for optimal experience
- Brand partner collaborations
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“If Apple made a magazine this is probably how it would look” WEBBY AWARDS //Best User Experience BEST NEW TITLE OF THE YEAR: “Highly innovative. A real trailblazer. Tears up the rule book with a great entertainment experience pushing what is capable on mobile” PARTNERED by 49 brands including 12 global luxury brands HONOURED at the 6 biggest Digital Awards in USA and Europe. Features: - Clever 360 rotations revealing the latest creations and products - Impressive filming and photography by over 200 professionals - Historical imagery previously unseen - Appeals to male and female users aged 6 to 66 - Minimal streaming allows maximum user experience - Grown organically by Brand Partners inviting their customers
HEKA
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"HEKA" is an app designed to be used with a new AI health mattress. This new AI health mattress is equipped with high-precision sensors that can accurately detect a person's sleeping posture and adaptively adjust according to the principles of human medicine for different sleeping positions, ensuring that the body gets full rest and better sleep throughout the night. "HEKA" provides users with mattress activation, mattress password management, mode switching, version upgrades, and other mattress functions. It also allows users to quickly book nearby stores and participate in brand activities online, offering a unique experience and service.
Screenshots
Verdict
The clearest difference is update cadence: HEKA at fortnightly against BOYD's every 6 months. On price, ads, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
BOYD ships an update every 6 months, HEKA fortnightly. The most recent releases landed on October 6, 2026 and October 14, 2026 respectively.
| Parameter | BOYD | HEKA |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (21 ratings) — better | — |
| Positive reviews | 97.2% of reviews | — |
| Number of ratings | 21 — better | — |
| Update frequency | Every 6 months | Fortnightly — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | — |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 14.0 — better | 15.0 |
| Further details — not scored | ||
| Size | 21 MB | 124 MB |
| Age rating | 4+ | 4+ |
| Developer | Bight Media Limited | IFUTURELAB INC |
In-app purchases
BOYD
No in-app purchases
HEKA
No in-app purchases
