Heartlight vs What Iff
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Heartlight
Access daily Christian devotionals, including 'Today's Verse' and 'Morning and Evening'. Discover inspiring articles and artwork to foster your faith and walk with Christ.
- Daily devotionals
- Today's Verse by Phil Ware
- Morning and Evening by Charles Spurgeon
- Inspiring articles
- Artwork for encouragement
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Welcome to the official Heartlight app. This app features free daily devotionals including 'Today's Verse' by Phil Ware, 'Morning and Evening' by Charles Spurgeon and many more. The app also includes inspiring articles and artwork to encourage you in your walk with Christ. For more information about Heartlight, please visit: http://www.heartlight.org The Heartlight, Inc. App was created with The Church App by Subsplash.
What Iff
This app provides daily motivational content and mind-body practices designed to help women shift their mindset and create a more fulfilling life. It offers thought-provoking prompts and a supportive community to encourage personal growth and self-discovery.
- Daily motivational content
- Mind-body practices
- Belief-shifting prompts
- Community support
- Empowerment tiers
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What IFF is more than an app—it’s a daily decision to show up for yourself, shift your mindset, and create the life you know you’re meant to live. Designed for women who have achieved—yet feel like there’s something more waiting for them—What IFF delivers soul-stirring daily content that sparks possibility, motivation, and movement. Imagine starting each day with a question that expands your future: “What IFF today changes everything?” What You'll Experience Free Daily Motivation: Beautiful, empowering content to uplift your mindset & start your day right. Mind-Body Practices: Rituals, movement, and breathing tools to ground your power. Belief-Shifting Prompts: Thought-provoking questions to break through what's holding you back. Authentic Sisterhood: A growing community of purpose-driven women ready to rise together. Three Empowerment Tiers Free Plan – “Daily Spark” • Enjoy free daily doses of inspiration and body-mind wisdom. • Perfect for a quick uplift to shift your energy and direction. For Women Who... • Are successful—but crave deeper meaning • Want to reignite their inner fire and belief in what’s possible • Seek support that’s heartfelt, empowering, and real • Are ready to grow—not just achieve You’ve spent your life supporting others. Now it's your turn. This app is your daily reminder that the life you want is waiting—and you already have what it takes. You’re not stuck. You’re one question away from a new chapter. What IFF?
Screenshots
Verdict
The clearest difference is ads: Heartlight at none against What Iff's shown. Heartlight also leads on monetization model (free vs free with in-app purchases) and iOS requirement (13.4 vs 15.1). What Iff's advantage is review sentiment (100% vs 68%) and rating (5.0 vs 4.6). On price, ratings volume, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
What Iff holds the better App Store score, 5.0 against 4.6. Both are backed by a comparable volume of ratings — 10 and 5 respectively. Written reviews point the same way: 68% of Heartlight's written reviews are positive against 100% of What Iff's.
Heartlight ships an update every 3 months, What Iff monthly. The most recent releases landed on October 20, 2026 and October 9, 2026 respectively.
| Parameter | Heartlight | What Iff |
|---|---|---|
| Price | Free | Free |
| Rating | 4.6 (10 ratings) | 5.0 (5 ratings) — better |
| Positive reviews | 67.9% of reviews | 100.0% of reviews — better |
| Number of ratings | 10 — better | 5 |
| Update frequency | Every 3 months | Monthly — better |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 13.4 — better | 15.1 |
| Further details — not scored | ||
| Size | 50 MB | 88 MB |
| Age rating | 4+ | 17+ |
| Developer | Heartlight, Inc. | What Iff |
Customer experience
Heartlight
What Iff
In-app purchases
Heartlight
No in-app purchases
What Iff
No in-app purchases
Questions
Is Heartlight free?
Is What Iff free?
Which has better reviews, Heartlight or What Iff?
Do Heartlight or What Iff have ads?
Which is updated more often, Heartlight or What Iff?
Other comparisons
