This Is Not an App vs Spell Craft Studio
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
This Is Not an App
Transform your device into a space for secrets, dreams, and memories with creative tools and over 50 ideas. Explore a world of possibilities for artistic expression and personal reflection.
- Secret stashing
- Dream recording
- Memory keeping
- Living picture frame
- Creative drawing tools
- Over 50 inspirational ideas
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If this is not an app, then what is it? With This Is Not an App, you’ll transform your tablet or phone into a place to stash secrets, a way to procrastinate, a spot to record dreams and memories, a living picture frame, a souvenir of the world, and more. Discover a world of possibility right at your fingertips, using fun drawing tools and more than 50 ideas to inspire your creative process. From the creators of Wreck This App comes an imaginative exploration into all the different things an app can be. Daily Candy calls the app “…a genius application from the mind-bending team behind cult-loved alterna-journal This Is Not a Book.” Based on the idiosyncratic favorite by author and illustrator Keri Smith, This Is Not an App “…offers perhaps that most elusive thing: a chance to be creative,” according to Wired Insider.
Spell Craft Studio
Create personalized spells and rituals with nature-aligned ingredients and intentions. Explore a rich encyclopedia of magical correspondences and track lunar phases for a deeply personal practice. Designed for self-reflection and empowerment.
- Personalized spell crafting
- 140+ ingredient encyclopedia
- Moon phase tracking
- Save spells to Grimoire
- Daily wisdom cards
- Botanical design
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Spell Craft Studio is your personal ritual crafting companion — a beautiful, nature-aligned tool for creating meaningful spells and intentions. Choose from 12 powerful intentions like Protection, Clarity, Love, and Abundance. Select from a curated collection of 140+ ingredients — herbs, crystals, candles, oils, and specialty apothecary supplies — each with rich traditional lore and magical correspondences. Your ritual is generated based on the ingredients you choose, the current moon phase, and the day of the week, creating a deeply personal practice unique to you. FEATURES: - Craft personalized spells with step-by-step ritual instructions - Browse 140+ ingredients across 5 categories: Herbs, Crystals, Candles, Oils & Apothecary - Explore a full encyclopedia of ingredients with traditional lore and properties - Track moon phases and align your practice with lunar energy - Save your favorite spells to your personal Grimoire - Receive daily wisdom cards for reflection and inspiration - Beautiful, hand-curated botanical design PREMIUM unlocks the full experience: - All 12+ intentions - 140+ ingredients with detailed lore - Full encyclopedia access - All 8 moon phases & day timing - Unlimited saved spells Spell Craft Studio is designed for self-reflection, personal empowerment, and connection with nature. For entertainment and mindfulness purposes. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Terms of Use: https://bloomwave.vercel.app/terms/spellcraft
Screenshots
Verdict
The clearest difference is price: Spell Craft Studio at Free against This Is Not an App's $2.99. Spell Craft Studio also leads on update cadence (every 10 days vs every 13 months) and rating (4.8 vs 4.5). This Is Not an App's advantage is in-app purchases (none vs 2) and iOS requirement (8.0 vs 17.0). On review sentiment, ratings volume, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Spell Craft Studio is free to download; This Is Not an App costs $2.99 up front. Spell Craft Studio sells 2 in-app purchases, starting at $5.99 per month. This Is Not an App asks for nothing beyond the download.
Spell Craft Studio holds the better App Store score, 4.8 against 4.5. Both are backed by a comparable volume of ratings — 8 and 4 respectively. Written reviews complicate that: 57% of This Is Not an App's written reviews are positive against 50% of Spell Craft Studio's, so the app with the better star average is not the one people write more warmly about.
This Is Not an App ships an update every 13 months, Spell Craft Studio every 10 days. The most recent releases landed on October 26, 2026 and October 25, 2026 respectively.
| Parameter | This Is Not an App | Spell Craft Studio |
|---|---|---|
| Price | $2.99 | Free — better |
| Rating | 4.5 (8 ratings) | 4.8 (4 ratings) — better |
| Positive reviews | 56.5% of reviews — better | 50.0% of reviews |
| Number of ratings | 8 — better | 4 |
| Update frequency | Every 13 months | Every 10 days — better |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Paid | Freemium — better |
| Devices | iPhone, iPad, iPod — better | iPhone, iPad |
| Requires iOS | 8.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 54 MB | 329 MB |
| Age rating | 4+ | 9+ |
| Developer | Penguin Group USA | BloomWave, LLC |
Customer experience
This Is Not an App
Spell Craft Studio
In-app purchases
This Is Not an App
No in-app purchases
Spell Craft Studio
- SpellCraft Premium Monthly$5.991 Month
- SpellCraft Premium Yearly$49.991 Year
Questions
Is This Is Not an App free?
Is Spell Craft Studio free?
Which has better reviews, This Is Not an App or Spell Craft Studio?
Do This Is Not an App or Spell Craft Studio have ads?
Which is updated more often, This Is Not an App or Spell Craft Studio?
Other comparisons
