Comparison

IFFA Navigator vs südback

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

IFFA Navigator

This official guide helps visitors navigate a major trade exhibition. Find exhibitors, products, and contact persons, manage your digital ticket, and network with attendees. Explore the fairground map, event schedules, and news updates.

Highlights
  • Exhibitor and product search
  • Digital visitor ticket
  • Networking with attendees
  • Interactive fairground map
  • Event schedule and calendar
  • News and press releases
  • QR code scanner
Features
Read full description

The Navigator-App is the official guide for visitors of Messe Frankfurt’s IFFA exhibition. It contains all the official information of the organizer.

 The app offers the following features (Please note that some features might be deactivated temporarily): Exhibitors: search for companies and products, filter and sort functions available, also find contact persons ad exhibitor events. Add Photos and Notes to an exhibitor and share them. My visitor ticket: As a visitor, you can load your online ticket into the app and use it for admission and as a digital business card. A printed ticket is still required to use public transport. Connect!: Get in contact with further fair attendees. Filter for relevant new business partners and contact them directly. Fairground: floor plan with booth details. Find your favorites within the hall plan with the quick finder. Events: everything that’s happening during the show like special exhibits, conventions etc. Add them to your personal calendar or add them to your personal watchlist. Add Photos and Notes to an event and share them. News: with press releases and social-media-channels Favorites: your favorite companies and events at a glance, synchronize your favorite exhibitors from our online customer center (requires Messe-Login) Scanner: scan functionality for QR-codes, scan QR-Codes on the visitor badges and import this data in your contacts The app menu allows you to customise your settings regarding the app tracking, find opening times and further information on travelling to Messe Frankfurt, as well as privacy policy and terms of use. Please note that some features might be deactivated temporarily. The Navigator App is available for Apple-Products (iPhone, iPod touch, iPad) at the App Store as a free App.

 Please send your feedback to apps@messefrankfurt.com

About

südback

Features
Read full description

Gestalten Sie Ihren Messebesuch noch einfacher mit der südback-App! Schon vor Ihrem Besuch können Sie bequem die Ausstellerliste und das Rahmenprogramm durchstöbern und Ihre Favoriten – ob Aussteller oder Events – in Ihrer persönlichen Merkliste speichern. Dank interaktiver Hallen- und Geländepläne behalten Sie jederzeit den Überblick. Zusätzlich finden Sie auf den Infoseiten wertvolle Informationen zur Anreise, Unterkunft und zu allen wichtigen Programmpunkten. Die Features im Überblick: • Ausstellerliste • Hallenpläne • Favoritenfunktion für Aussteller und Events • Rahmenprogramm • Infoseiten zur Anreise, Unterkunft und weiteren Programmpunkten • Selfie-Funktion zum Teilen Ihrer Erlebnisse Entdecken Sie die südback auf völlig neue Weise – alles in einer App! Bitte wenden Sie sich mit Fragen und Anregungen an info@messe-stuttgart.de. Falls Sie Fragen zur App oder zum Download haben, uns Anregungen mitteilen möchten oder Probleme mit der App haben, dann schreiben Sie uns. Wir freuen uns auf Ihre Nachricht und werden Ihnen gerne antworten. Bitte stellen Sie Ihre Fragen nicht in den Rezensionen - an der Stelle fehlt uns die Möglichkeit, Ihnen zu antworten.

Screenshots

IFFA Navigator4 screens
südback4 screens

Verdict

The call

The clearest difference is ads: südback at none against IFFA Navigator's shown. IFFA Navigator's advantage is update cadence (every 7 months vs every 23 months). On price, in-app purchases, device support and iOS requirement there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

IFFA Navigator ships an update every 7 months, südback every 23 months. The most recent releases landed on October 30, 2026 and October 29, 2026 respectively.

Scorecard2 real differences · 8 level
IFFA Navigator versus südback: the parameters behind the verdict, then further details
ParameterIFFA Navigatorsüdback
PriceFreeFree
Rating5.0 (3 ratings) — better—
Positive reviews33.3% of reviews—
Number of ratings3 — better—
Update frequencyEvery 7 months — betterEvery 23 months
AdsYesNo — better
In-app purchasesNoNo
MonetizationAd-supported—
DevicesiPhone, iPadiPhone, iPad
Requires iOS16.6 — better17.7
Further details — not scored
Size83 MB46 MB
Age rating4+4+
DeveloperMesse Frankfurt GmbHLandesmesse Stuttgart GmbH

In-app purchases

None

IFFA Navigator

No in-app purchases

None

südback

No in-app purchases

Questions

Is IFFA Navigator free?
IFFA Navigator is free to download, with no in-app purchases.
Is südback free?
südback is free to download, with no in-app purchases.
Do IFFA Navigator or südback have ads?
IFFA Navigator shows ads; südback does not.
Which is updated more often, IFFA Navigator or südback?
IFFA Navigator ships an update every 7 months, and südback every 23 months. Most recently, IFFA Navigator was updated on October 30, 2026 and südback on October 29, 2026.

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