Comparison

SMX GO vs BrewShelf

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SMX GO

Visualize and validate in-store retail concepts using augmented reality. This app allows field sales teams to place virtual displays and planograms directly in stores, offering a faster and more impactful way to present new ideas. It also converts shelf photos into editable 3D planograms for auditing and analysis.

Highlights
  • Augmented reality in-store concept visualization
  • Place virtual displays, endcaps, and planograms
  • Convert shelf photos to editable 3D planograms
  • Real-time updates and mobile access
  • Auditing, resetting, and competitive analysis
  • Bridge strategic intent and in-store execution
Features
Read full description

InContext Solutions, the global leader in 3D visualization retail software, now offers augmented reality to allow Field Sales Merchandising teams to visualize and validate in-store concepts directly in the store, on any mobile device. Powered by InContext’s virtual merchandising platform, ShopperMX, field reps can now access the mobile app to place augmented displays, endcaps, coolers and planograms more to quickly understand the size, look and feel, helping to gain buy-in from retail partners. Instead of relying on flat images on a page or screen, 3-ring binders and printouts, field sales reps now have a faster, more impactful way to present new in-store concepts. The app also integrates cutting-edge image recognition technology, enabling users to convert shelf photos into editable 3D planograms instantly. Called SnapShelf 3D, it audits, resets, and competitive analysis—helping teams bridge the gap between strategic intent and in-store execution without needing to visit every location. With real-time updates and mobile access, SMX GO empowers field teams to move quickly, confidently, and more collaboratively than ever before.

About

BrewShelf

Features
Read full description

Brew Shelf is your ultimate augmented reality tool for placing brew stands in retail spaces. Whether you're a shop owner, merchandiser, or brand rep, Brew Shelf lets you: Instantly visualize brew stands in real-world environments Adjust placement, scale, and orientation to fit any space Showcase different stand designs and branding options Make data-driven layout decisions to boost visibility and sales Say goodbye to guesswork and hello to more innovative retail planning — all through your device. Download Brew Shelf and elevate your in-store presentation with AR.

Screenshots

SMX GO4 screens
BrewShelf4 screens

Verdict

The call

SMX GO and BrewShelf are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

SMX GO ships an update monthly, BrewShelf every 5 weeks. The most recent releases landed on October 6, 2026 and October 22, 2026 respectively.

ScorecardNo meaningful differences
SMX GO versus BrewShelf: the parameters behind the verdict, then further details
ParameterSMX GOBrewShelf
PriceFreeFree
Rating5.0 (3 ratings) — better—
Number of ratings3 — better—
Update frequencyMonthly — betterEvery 5 weeks
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
DevicesiPhone, iPad, iPodiPhone, iPad, iPod
Requires iOS15.015.0
Further details — not scored
Size230 MB143 MB
Age rating12+4+
DeveloperInContext SolutionsARLOOPA Inc.

In-app purchases

None

SMX GO

No in-app purchases

None

BrewShelf

No in-app purchases

Questions

Is SMX GO free?
SMX GO is free to download, with no in-app purchases.
Is BrewShelf free?
BrewShelf is free to download, with no in-app purchases.
Do SMX GO or BrewShelf have ads?
Neither SMX GO nor BrewShelf shows ads.
Which is updated more often, SMX GO or BrewShelf?
SMX GO ships an update monthly, and BrewShelf every 5 weeks. Most recently, SMX GO was updated on October 6, 2026 and BrewShelf on October 22, 2026.

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