Comparison

LOOP vs Etica

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

LOOP

This digital wallet streamlines financial management, offering tools for everyday expenses and long-term goals. It facilitates easy bill payments, money transfers, savings, investments, and provides customizable loan solutions. Users can also track budgets and make secure online payments.

Highlights
  • Comprehensive money management
  • Effortless transactions
  • Savvy savings & investments
  • Mobile banking
  • Customizable loan solutions
  • Insightful budget tracking
  • Secure online payments
Features
Read full description

Experience next-level financial management with LOOP, the digital wallet designed to streamline your finances and fit seamlessly into your lifestyle. Whether managing everyday expenses or planning for long-term goals, LOOP is here to enhance your journey and provide the tools you need to succeed. Why Users Love LOOP: 1. Comprehensive Money Management From payments to savings, LOOP is your all-in-one companion, offering complete digital wallet solutions. Manage your money with LOOP, the platform that makes it easy to succeed. Consolidate all your financial activities in one place, making it simple to track, manage, and optimize your finances for better outcomes. 2. Effortless Transactions with LOOP Pay bills and transfer money seamlessly. With LOOP, managing finances is quick and secure, ensuring a stress-free experience. Our solutions make transactions smooth with LOOP, supported by robust security protocols that protect your money at every step. 3. Savvy Savings & Investments with LOOP Achieve goals with LOOP’s smart tools. Whether saving for tomorrow or investing for growth, LOOP supports your journey. Our advice and plans help grow wealth with LOOP, offering personalized insights and strategies that cater to your financial needs. 4. Freedom to Bank Anywhere with LOOP Ditch bank lines with LOOP’s mobile banking. Manage money anytime, with the freedom of modern financial management. Enjoy access and transactions on the go with LOOP, ensuring that your financial information is always at your fingertips. Top up your account at any time using Mpesa or by linking your current bank ATM card 5. Customizable Loan Solutions by LOOP Access loans with terms fitting your lifestyle. LOOP makes borrowing easy and adaptable to circumstances. Get financial support with LOOP, knowing that our flexible loan options are designed to meet your specific requirements. 6. Insightful Budget Tracking with LOOP Stay on top of spending with LOOP’s insights. Make informed decisions with a clear view of finances. LOOP helps identify areas for improvement, providing a comprehensive analysis of your spending patterns. 7. Secure Online Payments with LOOP Shop safely with LOOP’s virtual cards. Enjoy secure transactions for peace of mind. LOOP protects your information, offering a secure shopping environment that prioritizes your safety. 8. Exclusive Deals with LOOP Unlock offers with LOOP Discover. Enjoy deals and discounts to maximize savings. LOOP’s partnerships bring you top discounts, allowing you to enjoy your purchases while saving money. 9. Simple Savings Options with LOOP Choose from LOOP’s plans and watch money grow, tailored to goals. Our savings plans are easy with LOOP, offering flexibility and convenience that fit your lifestyle. 10. Flexible Payment Plans with LOOP FLEX With LOOP FLEX, shop now and pay later. Manage purchases with flexible options, supporting your lifestyle. Ready to Redefine Your Finance Game with LOOP? Download LOOP today, Top up your account at any time using Mpesa and start your journey to financial freedom. Simplify, save, and succeed with LOOP—the digital wallet designed for your lifestyle. Your money, your control—experience it with LOOP. Embrace a new way of managing finances and discover peace of mind with LOOP, the app that puts your financial future in your hands. With LOOP, redefine your financial world and unlock the potential to achieve your dreams, backed by cutting-edge technology and unparalleled support.

About

Etica

Manage investment funds regulated by the Capital Markets Authority of Kenya. Invest in retail funds with as little as KES 100 or high net worth funds. Initiate deposits, withdrawals, transfers, and utility payments.

Highlights
  • Self-onboarding in under 2 minutes
  • Manage Collective Investment Schemes
  • Invest in Money Market, Fixed Income, Shariah, and Wealth Funds
  • Low minimum investment (KES 100)
  • Initiate deposits, withdrawals, and transfers
  • View and download statements instantly
Features
Read full description

Enable client to self-onboard in less than 2 minutes and thereafter login to manage their investments funds under the Collective Investment Schemes regulated by the Capital Markets Authority of Kenya with choices from retail funds such as Money Market Fund / Fixed Income Fund / Shariah Fund with as low as KES 100/= (no lock-in periods for these), to high networth fund such as Wealth Fund with minimum from KES 1M ( with lock-in options of 6, 9 or 12 months). Client can also initiate transactions such as deposits, withdrawals, transfers (between funds or to another fund for self or another existing client) and utility payments. Statements can be viewed and / or downloaded from the app instantly 24/7.

Screenshots

LOOP4 screens
Etica2 screens

Verdict

The call

The clearest difference is review sentiment: Etica at 100% against LOOP's 17%. Etica also leads on rating (4.0 vs 2.5) and update cadence (every 2 weeks vs every 2 months). LOOP's advantage is ratings volume (22 vs 4). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Etica holds the better App Store score, 4.0 against 2.5. That said, the two scores are not equally well evidenced: LOOP has 22 ratings behind it against 4, so its average is the more settled of the two. Written reviews point the same way: 17% of LOOP's written reviews are positive against 100% of Etica's.

UpkeepUpdate frequency

LOOP ships an update every 2 months, Etica every 2 weeks. The most recent releases landed on September 7, 2026 and August 15, 2026 respectively.

Scorecard4 real differences · 6 level
LOOP versus Etica: the parameters behind the verdict, then further details
ParameterLOOPEtica
PriceFreeFree
Rating2.5 (22 ratings)4.0 (4 ratings) — better
Positive reviews16.7% of reviews100.0% of reviews — better
Number of ratings22 — better4
Update frequencyEvery 2 monthsEvery 2 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS14.0 — better15.1
Further details — not scored
Size136 MB50 MB
Age rating4+4+
DeveloperCBAEtica Capital

Customer experience

LOOP

All ratings22 ratings
Positive31.8%
Neutral9.1%
Negative59.1%
Written reviews18 reviews
Positive16.7%
Neutral11.1%
Negative72.2%

Etica

All ratings4 ratings
Positive75.0%
Neutral25.0%
Negative0.0%
Written reviews2 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

In-app purchases

None

LOOP

No in-app purchases

None

Etica

No in-app purchases

Questions

Is LOOP free?
LOOP is free to download, with no in-app purchases.
Is Etica free?
Etica is free to download, with no in-app purchases.
Which has better reviews, LOOP or Etica?
Etica is rated higher. LOOP averages 2.5 out of 5 from 22 ratings, while Etica averages 4.0 from 4 ratings.
Do LOOP or Etica have ads?
Neither LOOP nor Etica shows ads.
Which is updated more often, LOOP or Etica?
LOOP ships an update every 2 months, and Etica every 2 weeks. Most recently, LOOP was updated on September 7, 2026 and Etica on August 15, 2026.

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