Comparison

hellofriday vs MarkUp

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

hellofriday

Features
Read full description

hellofriday helps HR managers increase employee retention and save time by automating core HR processes through one platform! If you are looking to engage and manage your global team with remote, hybrid, and in-office workers, hellofriday is for you. A GDPR-compliant platform, hellofriday comes with more than nine modules and is highly customizable to each business's needs. With features such as a social feed and communities for employees to collaborate, VR events and training, benefits hub, rewards and recognition, asset management, performance management, and core HR, as well as various integrations within one platform, you can say goodbye to juggling multiple tools and save time and costs with hellofriday. Worried about the stress of implementing the new system into your business and the transfer of data? Don't worry, our project management team assists you every step of the way.

About

MarkUp

A plain-text writing app supporting Markdown and LaTeX math equations for notes, research, and long-form content. Offers live preview, multiple export options, and folder syncing.

Highlights
  • Markdown formatting with live preview
  • LaTeX math equation rendering
  • Split view for writing and preview
  • Export to PDF, HTML, RTF, and more
  • Sync any folder from iCloud or device
  • Customizable toolbar and keyboard shortcuts
Features
Read full description

MarkUp is a writing app for notes, research, screenplays, and long-form work. Edit Word documents on real pages, write Markdown with a live preview, or typeset a full LaTeX thesis with a real XeTeX engine that runs entirely on your device. Work with CSV, JSON, YAML, HTML, Rich Text, and Fountain files too, and let your files work together, with the same features on iPhone, iPad, and Mac. Made for students, researchers, and writers: draft a thesis in LaTeX, take notes in Markdown, and hand in a Word document, all in one app. Word (.docx) documents • Fully formatted Word documents on real pages, with Home, Insert, References, and Review tabs • Tables you can type straight into, with fonts, colors, shading, and bullets inside cells • Charts with editable data, over 30 shapes, text boxes, and signatures you draw or type • Photos and shapes with text wrap: in line, in columns, behind text, or in front of text • Table of contents designs, captions, cross-references, and citations with a works-cited list • Footnotes and endnotes, comments with replies, and tracked changes • Custom styles, multilevel numbering, columns, section breaks, and page color • LaTeX math inside Word documents (Pro) LaTeX, offline (Pro) • A real XeTeX engine on your device: no internet, no account, nothing uploaded • Tap the rendered page to jump to the line that made it, and back again (SyncTeX) • Autocomplete for commands, citations, references, and file paths • Errors and warnings in the margin, explained in plain English • Math symbol palette, visual table builder, and multi-file projects with BibTeX Markdown • Live preview as you type, side by side or on its own • LaTeX math and Mermaid diagrams • Citations from a BibTeX file, with the bibliography written for you • Edit any table in a simple grid Data, web pages, and screenplays • CSV opens as a grid you can type in, with rows and columns you can drag • JSON and YAML are checked as you type and previewed as a tree • HTML shows as a real web page and can run its JavaScript when you allow it • Fountain screenplays get a formatted preview, a scene list, and character name suggestions; Final Draft files open too Every language • Chinese, Japanese, Korean, Arabic, Hebrew, Russian, Greek, and more, in every kind of file • Right-to-left text, older text encodings, and word counts that work in every script Files that work together • Tables and charts made from a CSV, JSON, or YAML file update when the data changes • Convert between Word, Markdown, LaTeX, HTML, RTF, plain text, data files, and screenplays, and keep converted copies up to date (Pro) • Lock any file with a password; it stays locked on every device One app, all your devices • The same features on iPhone, iPad, and Mac, in one universal purchase • Documents, templates, and settings sync through iCloud Templates and version history • Start from an article, thesis, problem set, CV, screenplay, web page, and more • Save any document as a template (Pro) • Earlier drafts kept as you edit; compare them side by side and restore one in a tap (Pro) Files & workflow • Works with docx, rtf, md, tex, bib, txt, rmd, fountain, fdx, csv, json, yaml, and html files • Export to PDF or the document’s own format • Open any folder from iCloud or your device, and find & replace across all of it • Spell check that understands LaTeX, autosave, dark mode, and keyboard shortcuts MarkUp is free to use. MarkUp Pro unlocks offline LaTeX typesetting, LaTeX math in Word documents, converting between formats, version history, your own templates, and unlimited file exports. Try Pro free for 14 days with the yearly subscription, or buy it once and keep it forever, on all your devices. Privacy Policy: https://appsvaldonchevdeveloper.com/privacy/markup Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

hellofriday4 screens
MarkUp4 screens

Verdict

The call

The clearest difference is in-app purchases: hellofriday at none against MarkUp's 2. hellofriday also leads on iOS requirement (12.4 vs 17.6). MarkUp's advantage is update cadence (every 5 days vs every 2 weeks). On price, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. MarkUp sells 2 in-app purchases, starting at $3.99 per year. hellofriday asks for nothing beyond the download.

UpkeepUpdate frequency

hellofriday ships an update every 2 weeks, MarkUp every 5 days. The most recent releases landed on October 25, 2026 and October 28, 2026 respectively.

Scorecard3 real differences · 7 level
hellofriday versus MarkUp: the parameters behind the verdict, then further details
ParameterhellofridayMarkUp
PriceFreeFree
Rating—5.0 (3 ratings) — better
Positive reviews—100.0% of reviews
Number of ratings—3 — better
Update frequencyEvery 2 weeksEvery 5 days — better
AdsNoNo
In-app purchasesNo — betterYes
Monetization—Free
DevicesiPhone, iPodiPhone, iPad, Mac — better
Requires iOS12.4 — better17.6
Further details — not scored
Size56 MB71 MB
Age rating4+4+
DeveloperFriday Media Group Ltd.Valentin Donchev

In-app purchases

None

hellofriday

No in-app purchases

2 purchases

MarkUp

Subscriptions1
  • MarkUp Yearly14 Days trial$3.991 Year
One-time1
  • MarkUp Lifetime$9.99

Questions

Is hellofriday free?
hellofriday is free to download, with no in-app purchases.
Is MarkUp free?
MarkUp is free to download, with in-app purchases available.
Do hellofriday or MarkUp have ads?
Neither hellofriday nor MarkUp shows ads.
Which is updated more often, hellofriday or MarkUp?
hellofriday ships an update every 2 weeks, and MarkUp every 5 days. Most recently, hellofriday was updated on October 25, 2026 and MarkUp on October 28, 2026.

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