MyGenes vs Effectivate
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
MyGenes
Unlock personalized health insights based on your unique genetic makeup. Discover optimal foods, understand your predisposition to certain health conditions, and receive AI-driven recommendations for weight loss and blood sugar balance. Tailor your diet and fitness routines for maximum effectiveness.
- Personalized genetic report
- Food suitability analysis
- Blood sugar balancing guidance
- AI-powered health calculator
- Genetically matched recipes
- Customizable workout programs
Read full descriptionHide full description
Get rid of excess fat, balance blood sugar levels and improve your health - with the most advanced way in the world, without dieting and without a caloric deficit, using the most advanced genetic test in the world. • Genetic report In the genetic report you will receive the complete information about your genetics. The information in the report constitutes the "operating instructions for the body" and is based on the analysis of the results of your genetic test. Thanks to the genetic report you will be able to find out: • Which foods are suitable for you and which foods you should avoid • Is there a genetic tendency to develop type 2 diabetes and what should you do to balance your sugar levels • What foods are you sensitive to? • At what times you should eat and how many meals a day according to gene analysis related to the functioning of your biological clock • Which vitamins and minerals are you genetically predisposed to be deficient in? • What are the genetic tendencies you have for various metabolic diseases and how to avoid them Calculator: • The calculator is based on an artificial intelligence algorithm and weighs 3 parameters: the results of your genetic test, your lifestyle and your blood tests • The calculator will show you practical and targeted recommendations regarding the specific changes you need to make to lose weight, balance your blood sugar levels and improve your health • The calculator will track how the recommendations are implemented all the way, until they taste like a way of life for you Foodgenes: • The food guide is a scientific and technological breakthrough. Thanks to it, you can easily find out which foods and recipes are suitable for your genetics and which foods you should avoid in order to lose weight, balance blood sugar levels and improve health • Get a match percentage in the range of 0-100 in relation to your genetic match for each food / recipe / meal • Find out which food combinations are recommended for you to improve the genetic compatibility of each meal • Composition of recipes adapted to your genetics • Build yourself menus and get real-time feedback on their suitability for your genetics • Record in real time the foods you ate at each meal and receive monitoring of their compatibility with your genetics and recommendations for improvement sport: • Thanks to the analysis of dozens of genetic variants related to your body's response to sports, you will be able to build, completely by yourself, the most accurate training program that will allow you to reach your goals in the fastest and most accurate way for you. *** This app is intended for customers who purchased the MyGenes genetic test. The functions in the application are accessible depending on the type / scope of the test purchased. For purchase and additional information: MyGenes.co.il Quotes and links to sources: “Behavioral treatments can result in a weight loss sufficient to improve health for many patients” Link - https://mygenes.co.il/wp-content/uploads/2020/07/Improved-weight-management-using-genetic-information-to-personalize-a-calorie-controlled-diet-2.pdf "We identified statistically significant interactions between the APOA2 -265T>C and SATFAT on BMI in all three populations" Link - https://mygenes.co.il/wp-content/uploads/2020/07/APOA2-Dietary-Fat-and-Body-Mass-Index-Replication-of-a-Gene-Diet-Interaction-in-3-Independent-Populations-1.pdf “Both genetic and lifestyle factors contribute to an individual’s disease risk, suggesting a multi-omic approach is essential for personalized prevention” Link - https://www.nature.com/articles/s41598-019-43058-0 “Cardiovascular disease (CVD) results from complex interactions between genetic and environmental factors” Link - https://mygenes.co.il/wp-content/uploads/2020/07/CVD.pdf
Effectivate
Enhance memory and cognitive function with scientifically backed exercises tailored for older adults. This AI-powered app adapts to your abilities, offering personalized 15-minute training sessions to optimize brain health and delay decline.
- AI-powered personalized training
- Focus on memory and attention
- 15-minute daily sessions
- Improves cognitive flexibility
- Enhances executive functions
- Based on neuropsychological studies
Read full descriptionHide full description
Unlock the full potential of your mind and enhance memory with Effectivate, the leading brain training app designed specifically for older individuals. Our scientifically backed exercises are tailored to optimize brain function and achieve peak mental performance, empowering you to preserve and improve your cognitive health as you age. Memory and attention are vital cognitive functions, and Effectivate's program focuses on these areas through a combination of cutting-edge techniques and practical memory strategies. Engage in 15-minute training sessions throughout the week, specifically designed to meet the unique needs of our cognition as we mature, providing you with a comfortable and rewarding experience while maximizing results. With our AI-powered technology, Effectivate's training modules adapt to your specific abilities, ensuring that you receive a personalized and effective training program. By actively participating in our program, you can delay memory decline and unlock the full potential of your brain, improving your quality of life and overall cognitive well-being. Our exercises encompass a wide range of cognitive skills, including but not limited to: Working memory Spatial attention Cognitive flexibility Executive functions Mnemonic strategies Our exercises are based on the latest neuropsychological studies, challenging the notion that age should limit your ability to develop, adapt, and learn. Effectivate is committed to providing you with the tools and resources necessary to optimize your brain health. Whether you're looking to maintain your cognitive abilities or actively improve your performance of daily tasks, our app offers a comprehensive and enjoyable experience. Download Effectivate today and embark on a journey to enhance your cognitive abilities, delay memory decline, and unlock the full potential of your mind. It's never too late to invest in your brain health and improve your quality of life. For the full terms of use please see: https://effectivate.com/terms-and-conditions/
Screenshots
Verdict
The clearest difference is rating: MyGenes at 5.0 against Effectivate's 3.8. MyGenes also leads on in-app purchases (none vs 2). Effectivate's advantage is ads (none vs shown) and ratings volume (10 vs 1). On price, update cadence, monetization model and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Effectivate sells 2 in-app purchases, starting at $16.90 per month. MyGenes asks for nothing beyond the download.
MyGenes holds the better App Store score, 5.0 against 3.8. That said, the two scores are not equally well evidenced: Effectivate has 10 ratings behind it against 1, so its average is the more settled of the two.
MyGenes ships an update every 3 weeks, Effectivate every 11 days. The most recent releases landed on August 5, 2026 and September 7, 2026 respectively.
| Parameter | MyGenes | Effectivate |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (1 ratings) — better | 3.8 (10 ratings) |
| Number of ratings | 1 | 10 — better |
| Update frequency | Every 3 weeks | Every 11 days — better |
| Ads | Yes | No — better |
| In-app purchases | No — better | Yes |
| Monetization | Free with in-app purchases | Freemium |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 15.1 | 15.0 — better |
| Further details — not scored | ||
| Size | 77 MB | 26 MB |
| Age rating | 17+ | 17+ |
| Developer | Lev Hai Genetics LTD | Effectivate |
In-app purchases
MyGenes
No in-app purchases
Effectivate
- Monthly Subscription7 Days trial$16.901 Month
- Yearly Subscription7 Days trial$149.991 Year








